Rascasse Audience Intelligence

Hinge Target Market in Germany

A data profile of the people who buy, follow and care about Hinge in Germany — modelled from more than twelve digital signal sources. Hinge has an estimated audience of 834,348 people in Germany.

#5among Dating in Germany#993among Brand in Germany#112in Internet & Social Media

The average Hinge fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Welling, Dakota Johnson, Alexander Skarsgård, with strongest over-indexing on Tom Welling (47× the country average).

Demographically, the Hinge audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hinge fan in Germany is balanced, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Tom Welling.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hinge profile in Germany.

Audience size
834K
in Germany
Gender
50.4%♀
49.6% male
Age
40.6
average years
Country rank
#7605
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hinge

50.4% are female, 49.6% are male, average age 40.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Hinge audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age40.6
Estimated audience size834,348
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Hinge audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Hinge audience comes from Germany.

Worldwide audience distribution share by country for Hinge
CountryShare
United States26.8%
United Kingdom9.1%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hinge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hinge customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.27×
02Bayern~200K1.15×
03Baden-Württemberg~100K1.11×
04Hamburg~20K1.10×
05Nordrhein-Westfalen~200K1.08×
06Niedersachsen~80K1.05×
07Hessen~70K1.05×
08Sachsen~40K0.99×
09Rheinland-Pfalz~40K0.98×
10Bremen~7K0.98×
11Thüringen~20K0.97×
12Schleswig-Holstein~30K0.93×
13Brandenburg~20K0.92×
14Saarland~9K0.92×
15Sachsen-Anhalt~20K0.89×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hinge, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hinge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hinge audience
#·InterestCategoryAffinity×
01Tom WellingMovies & TV47.00×
02James MarsdenMovies & TV46.85×
03The Dark Tower (series)Literature43.39×
04Erin Brockovich (film)Movies & TV37.24×
05Alexander SkarsgårdMovies & TV37.15×
06Whoopi GoldbergMovies & TV29.01×
07Martin ScorseseMovies & TV27.13×
08Dakota JohnsonMovies & TV22.03×
09Christopher NolanMovies & TV21.24×
10Meghan MarkleFashion & Accessoires18.16×
11Kristen StewartMovies & TV18.12×
12Jennifer ConnellyMovies & TV17.17×
13Diary of a Wimpy Kid (film series)Movies & TV16.37×
14Mission: ImpossibleMovies & TV13.48×
15Robert De NiroMovies & TV13.15×
16Ghost (1990 film)Movies & TV13.14×
17Al PacinoMovies & TV12.26×
18Romance (love)Beauty & Wellness9.13×
19DatingKids & Family7.47×
20Streaming mediaTechnology & Electronics4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hinge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hinge audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.29×
DIY MentalityTHRILL1.50×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hinge audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.03×
SustainabilityBALANCE1.12×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hinge's target market in Germany?

Hinge's target market in Germany covers an estimated 834,348 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hinge customers?

50.4% of the Hinge audience are female, 49.6% are male, with an average age of 40.6 years.

03

Which brands do Hinge fans like most?

Hinge fans show strongest brand affinity for Tom Welling (47×), Dakota Johnson (22.03×), and Alexander Skarsgård (37.15×) over the country average.

04

Where do Hinge fans live in Germany?

Hinge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hinge fans also like?

Beyond Hinge itself, the audience over-indexes on Dakota Johnson (22.03×), Alexander Skarsgård (37.15×), James Marsden (46.85×), and Meghan Markle (18.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in Germany

See Hinge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hinge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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