Hinge Audience in Germany
Hinge has an estimated audience of 541,235 people in Germany. 50.4% are female, 49.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Welling, Dakota Johnson, Alexander Skarsgård, James Marsden, Meghan Markle.
The average Hinge fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Welling, Dakota Johnson, Alexander Skarsgård, with strongest over-indexing on Tom Welling (47× the country average). Demographically, the Hinge audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Hinge fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.6 |
| Estimated audience size | 541,235 |
Audience persona
The typical Hinge fan in Germany is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Tom Welling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,556 | 1.1× |
| Bayern | 158,628 | 1.19× |
| Baden-Württemberg | 132,493 | 1.17× |
| Niedersachsen | 91,227 | 1.13× |
| Hessen | 63,899 | 1.01× |
| Rheinland-Pfalz | 41,007 | 0.99× |
| Sachsen | 40,953 | 1.01× |
| Berlin | 35,995 | 0.97× |
| Schleswig-Holstein | 26,979 | 0.91× |
| Brandenburg | 24,016 | 0.93× |
| Thüringen | 21,197 | 1× |
| Sachsen-Anhalt | 19,889 | 0.93× |
| Hamburg | 17,753 | 0.95× |
| Mecklenburg-Vorpommern | 13,694 | 0.87× |
| Saarland | 9,511 | 0.93× |
| Bremen | 6,422 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Welling | 47× | Movies & TV |
| Dakota Johnson | 22.03× | Movies & TV |
| Alexander Skarsgård | 37.15× | Movies & TV |
| James Marsden | 46.85× | Movies & TV |
| Meghan Markle | 18.16× | Fashion & Accessoires |
| Erin Brockovich (film) | 37.24× | Movies & TV |
| Mission: Impossible | 13.48× | Movies & TV |
| Whoopi Goldberg | 29.01× | Movies & TV |
| Kristen Stewart | 18.12× | Movies & TV |
| Christopher Nolan | 21.24× | Movies & TV |
| Martin Scorsese | 27.13× | Movies & TV |
| Diary of a Wimpy Kid (film series) | 16.37× | Movies & TV |
| Robert De Niro | 13.15× | Movies & TV |
| The Dark Tower (series) | 43.39× | Literature |
| Jennifer Connelly | 17.17× | Movies & TV |
| Ghost (1990 film) | 13.14× | Movies & TV |
| Al Pacino | 12.26× | Movies & TV |
| Dating | 7.47× | Kids & Family |
| Romance (love) | 9.13× | Beauty & Wellness |
| Evangeline Lilly | 16.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.16 |
| DIY Mentality | THRILL | 1.68 |
| Pet Ownership | JOY | 1.57 |
| Convenience Orientation | PREMIUM | 1.53 |
| Community Orientation | OPEN | 1.46 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.8% |
| India | 4.4% |
See Hinge audiences in other countries
More Dating audiences in Germany
- Parship (1,902,469)
- Tinder (1,882,444)
- Elitepartner (1,318,308)
- OkCupid (412,427)
- Grindr (248,408)
Frequently asked questions
How many fans does Hinge have in Germany?
Hinge has an estimated audience of 541,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hinge fans?
50.4% of Hinge fans are female, 49.6% are male, with an average age of 40.6 years.
Which brands do Hinge fans like most?
Hinge fans show strongest brand affinity for Tom Welling (47×), Dakota Johnson (22.03×), and Alexander Skarsgård (37.15×) over the country average.
Where do Hinge fans live in Germany?
Hinge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,556), Bayern (reach 158,628), and Baden-Württemberg (reach 132,493). These three regions account for the largest share of the active audience.
What other brands do Hinge fans also like?
Beyond Hinge itself, the audience over-indexes on Dakota Johnson (22.03×), Alexander Skarsgård (37.15×), James Marsden (46.85×), and Meghan Markle (18.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hinge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.