Rascasse Audience Intelligence

Streaming media Audience in Germany

A data profile of the people who buy, follow and care about Streaming media in Germany — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 11,106,554 people in Germany.

#154among Topic in Germany#19in Technology & Electronics

The average Streaming media fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Oblivion (2013 film), Western Union, with strongest over-indexing on Tagesschau (2.16× the country average).

Demographically, the Streaming media audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Streaming media fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Streaming media profile in Germany.

Audience size
11.1M
in Germany
Gender
38.6%♀
61.4% male
Age
38.1
average years
Country rank
#264
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

38.6% are female, 61.4% are male, average age 38.1.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Streaming media audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age38.1
Estimated audience size11,106,554
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Streaming media audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Streaming media audience comes from Germany.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Streaming media audience in Germany is strongest.

Fig. 05

Top regions by affinity

Streaming media fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~700K1.28×
02Thüringen~300K1.19×
03Sachsen-Anhalt~300K1.18×
04Brandenburg~400K1.09×
05Niedersachsen~1M1.08×
06Nordrhein-Westfalen~2.5M1.04×
07Berlin~500K1.02×
08Schleswig-Holstein~400K1.02×
09Hamburg~300K1.01×
10Mecklenburg-Vorpommern~200K1.00×
11Saarland~100K0.92×
12Bremen~90K0.90×
13Rheinland-Pfalz~500K0.89×
14Hessen~700K0.86×
15Baden-Württemberg~1M0.80×
16Bayern~1.5M0.79×
Fig. 06

Affinity by region

Affinity by region — Streaming media, Germany
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV6.41×
02Person of Interest (TV series)Movies & TV6.41×
03Alexander SkarsgårdMovies & TV6.41×
04Kate BushMusic & Radio6.41×
05RonaldinhoSports6.41×
06Milli VanilliMusic & Radio6.41×
07Bob the BuilderMovies & TV6.41×
08Fargo (film)Movies & TV6.31×
09Nicholas HoultMovies & TV6.26×
10MoneyGramBusiness & Career5.73×
11Maria CallasMusic & Radio5.69×
12Nina ChubaMusic & Radio3.90×
13Western UnionBusiness & Career3.34×
14Instant GamingGames2.99×
15Real propertyHome & Garden2.77×
16VolunteeringPolitics & Society2.40×
17TransfermarktSports2.31×
18TagesschauMovies & TV2.16×
19TattoosFashion & Accessoires1.62×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
PatriotismCONSERVATISM1.34×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Sports ActivityPOWER0.75×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Streaming media have in Germany?

Streaming media has an estimated audience of 11,106,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Streaming media fans?

38.6% of Streaming media fans are female, 61.4% are male, with an average age of 38.1 years.

03

Which brands do Streaming media fans like most?

Streaming media fans show strongest brand affinity for Tagesschau (2.16×), Oblivion (2013 film) (6.41×), and Western Union (3.34×) over the country average.

04

Where do Streaming media fans live in Germany?

Streaming media fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Streaming media fans also like?

Beyond Streaming media itself, the audience over-indexes on Oblivion (2013 film) (6.41×), Western Union (3.34×), Transfermarkt (2.31×), and Nicholas Hoult (6.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Streaming media audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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