Streaming media Audience in Germany
Streaming media has an estimated audience of 11,106,554 people in Germany. 38.6% are female, 61.4% are male, average age 38.1. Top brand affinities: Tagesschau, Western Union, Oblivion (2013 film), Transfermarkt, Satire.
Top brand affinities include Tagesschau, Western Union, Oblivion (2013 film), with strongest over-indexing on Tagesschau (2.47× the country average). Demographically, the Streaming media audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Streaming media fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 38.1 |
| Estimated audience size | 11,106,554 |
Audience persona
The typical Streaming media fan in Germany is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.47× | Movies & TV |
| Western Union | 4.58× | Business & Career |
| Oblivion (2013 film) | 6.41× | Movies & TV |
| Transfermarkt | 2.99× | Sports |
| Satire | 4.23× | Literature |
| Pets | 1.67× | Pets & Animals |
| German television comedy | 4.9× | Movies & TV |
| Automobiles | 1.7× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.65× | Movies & TV |
| Netto Marken-Discount | 1.54× | Shopping |
| Creative Commons | 3.17× | Technology & Electronics |
| Maria Callas | 6.41× | Music & Radio |
| ICloud | 3.27× | Technology & Electronics |
| Stuttgart | 2.17× | Travel & Leisure |
| Alexander Skarsgård | 6.41× | Movies & TV |
| Hygiene | 2.06× | Beauty & Wellness |
| Nina Chuba | 2.96× | Music & Radio |
| Kate Bush | 6.41× | Music & Radio |
| Freeware | 1.66× | Technology & Electronics |
| Milli Vanilli | 6.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Tradition | CONSERVATISM | 1.03 |
| Sports Activity | POWER | 1.01 |
| Need for Security | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
See Streaming media audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.