A data profile of the people who buy, follow and care about Streaming media in United Kingdom — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 11,743,721 people in United Kingdom.
The average Streaming media fan in United Kingdom is 39.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Wikipedia, William Hill (bookmaker), Betfair, with strongest over-indexing on Wikipedia (2.66× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Streaming media fan in United Kingdom is balanced, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Streaming media profile in United Kingdom.
46.9% are female, 53.1% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.9 |
| Estimated audience size | 11,743,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Streaming media audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
Where the Streaming media audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~9M | 3.18× | |
| 02 | West Midlands | ~800K | 1.60× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.42× | |
| 04 | North East | ~600K | 1.27× | |
| 05 | East of England | ~1M | 0.97× | |
| 06 | East Midlands | ~700K | 0.84× | |
| 07 | South West | ~700K | 0.75× | |
| 08 | South East | ~1M | 0.74× | |
| 09 | Northern Ireland | ~200K | 0.67× | |
| 10 | Wales | ~400K | 0.57× | |
| 11 | North West | ~700K | 0.54× | |
| 12 | Scotland | ~500K | 0.46× |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 2.81× | ||
| 02 | Michael Caine | Movies & TV | 2.81× | ||
| 03 | Margot Robbie | Movies & TV | 2.73× | ||
| 04 | Wikipedia | Internet & Social Media | 2.66× | ||
| 05 | Sketch comedy | Movies & TV | 2.63× | ||
| 06 | Betfair | Games | 2.62× | ||
| 07 | Esso | Cars & Mobility | 2.59× | ||
| 08 | Satire | Literature | 2.44× | ||
| 09 | William Hill (bookmaker) | Games | 2.22× | ||
| 10 | Bank of Scotland | Business & Career | 2.14× | ||
| 11 | Adoption | Kids & Family | 2.14× | ||
| 12 | Movie theater | Movies & TV | 2.11× | ||
| 13 | Risk management | Business & Career | 2.02× | ||
| 14 | Fish and chips | Food & Beverages | 2.01× | ||
| 15 | Internet & Social Media | 1.87× | |||
| 16 | Hobby | Home & Garden | 1.79× | ||
| 17 | Refrigerator | Home & Garden | 1.77× | ||
| 18 | Distilled beverage | Food & Beverages | 1.75× | ||
| 19 | Dentistry | Business & Career | 1.75× | ||
| 20 | Mother's Day | Kids & Family | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.82× |
Streaming media has an estimated audience of 11,743,721 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
46.9% of Streaming media fans are female, 53.1% are male, with an average age of 39.9 years.
Streaming media fans show strongest brand affinity for Wikipedia (2.66×), William Hill (bookmaker) (2.22×), and Betfair (2.62×) over the country average.
Streaming media fans in United Kingdom are most concentrated in England (reach ~9M), Yorkshire and the Humber (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Streaming media itself, the audience over-indexes on William Hill (bookmaker) (2.22×), Betfair (2.62×), Esso (2.59×), and Hobby (1.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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