Streaming media Audience in United Kingdom
Streaming media has an estimated audience of 11,743,721 people in United Kingdom. 46.9% are female, 53.1% are male, average age 39.9. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Betfair, William Hill (bookmaker), WhatsApp, Hobby, Kitchenware.
The average Streaming media fan in United Kingdom is 39.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Betfair, William Hill (bookmaker), WhatsApp, with strongest over-indexing on Betfair (2.79× the country average). Demographically, the Streaming media audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Streaming media fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.9 |
| Estimated audience size | 11,743,721 |
Audience persona
The typical Streaming media fan in United Kingdom is balanced, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Betfair.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,807,791 | 3.18× |
| Yorkshire and the Humber | 1,361,838 | 1.44× |
| South East | 1,124,240 | 0.71× |
| East of England | 1,031,931 | 0.96× |
| West Midlands | 817,276 | 1.62× |
| South West | 671,777 | 0.7× |
| East Midlands | 669,719 | 0.81× |
| North East | 599,312 | 1.31× |
| North West | 553,044 | 0.44× |
| Scotland | 299,167 | 0.28× |
| Wales | 195,269 | 0.29× |
| Northern Ireland | 87,800 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 2.79× | Games |
| William Hill (bookmaker) | 2.08× | Games |
| 1.83× | Internet & Social Media | |
| Hobby | 1.61× | Home & Garden |
| Kitchenware | 2.42× | Home & Garden |
| Distilled beverage | 1.67× | Food & Beverages |
| Weddings | 1.54× | Kids & Family |
| Bioderma | 6.22× | Beauty & Wellness |
| Movie theater | 2.22× | Movies & TV |
| Expensive Taste | 2.04× | Business & Career |
| Home business | 3.04× | Business & Career |
| Drinking establishment | 2.81× | Food & Beverages |
| TripAdvisor | 1.55× | Travel & Leisure |
| Satire | 1.94× | Literature |
| Luxury yacht | 2.31× | Travel & Leisure |
| Tax refund | 2.81× | Business & Career |
| Game of Thrones | 1.71× | Movies & TV |
| Urban Outfitters | 2.05× | Shopping |
| Diabetes mellitus awareness | 2.81× | Health |
| Refrigerator | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.1 |
| Travelling | THRILL | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Indulgence | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
See Streaming media audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Streaming media have in United Kingdom?
Streaming media has an estimated audience of 11,743,721 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Streaming media fans?
46.9% of Streaming media fans are female, 53.1% are male, with an average age of 39.9 years.
Which brands do Streaming media fans like most?
Streaming media fans show strongest brand affinity for Betfair (2.79×), William Hill (bookmaker) (2.08×), and WhatsApp (1.83×) over the country average.
Where do Streaming media fans live in United Kingdom?
Streaming media fans in United Kingdom are most concentrated in England (reach 8,807,791), Yorkshire and the Humber (reach 1,361,838), and South East (reach 1,124,240). These three regions account for the largest share of the active audience.
What other brands do Streaming media fans also like?
Beyond Streaming media itself, the audience over-indexes on William Hill (bookmaker) (2.08×), WhatsApp (1.83×), Hobby (1.61×), and Kitchenware (2.42×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.