Streaming media Audience in Mexico
Streaming media has an estimated audience of 5,761,227 people in Mexico. 45.7% are female, 54.3% are male, average age 29.3. Top brand affinities: Freeware, Chris Martin, National Car Rental, Sarcasm, Dentistry.
Top brand affinities include Freeware, Chris Martin, National Car Rental, with strongest over-indexing on Freeware (5.83× the country average). Demographically, the Streaming media audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Streaming media fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 29.3 |
| Estimated audience size | 5,761,227 |
Audience persona
The typical Streaming media fan in Mexico is balanced, around 29.3 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.83× | Technology & Electronics |
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Sarcasm | 3.74× | Politics & Society |
| Dentistry | 4.31× | Business & Career |
| MSN | 2.9× | News |
| Live television | 5.97× | Movies & TV |
| Pedro Pascal | 3.24× | Movies & TV |
| Public administration | 5.8× | Business & Career |
| Civil service | 6.75× | Politics & Society |
| Machu Picchu | 5.26× | Travel & Leisure |
| Breastfeeding | 4.56× | Kids & Family |
| Game consoles | 2.38× | Technology & Electronics |
| Catholic Church | 2.35× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Travel agency | 2.75× | Travel & Leisure |
| Wattpad | 3.25× | Internet & Social Media |
| Essay | 6.35× | Literature |
| Cardiology | 5.55× | Health |
| TikTok | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.63 |
| Risk Appetite | THRILL | 2.48 |
| Spirituality | BALANCE | 1.4 |
| Travelling | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
See Streaming media audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.