Streaming media Audience in Mexico

Streaming media has an estimated audience of 5,761,227 people in Mexico. 45.7% are female, 54.3% are male, average age 29.3. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.

Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (72.35× the country average). Demographically, the Streaming media audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Technology & Electronics · Type: Topic

Demographics of Streaming media fans

Demographic split for Streaming media audience in Mexico
MetricValue
Female45.7%
Male54.3%
Average age29.3
Estimated audience size5,761,227

Audience persona

The typical Streaming media fan in Mexico is balanced, around 29.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Streaming media fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Streaming media audience
BrandAffinityCategory
Shopping and fashion72.35×Shopping
Costa Rica99.99×Travel & Leisure
Love & Sex143.77×Kids & Family
Valentine's Day145.19×Kids & Family
Game consoles55.86×Technology & Electronics
Exfoliation (cosmetology)114.8×Beauty & Wellness
Catholic Church30.88×Politics & Society
Sarcasm32.44×Politics & Society
Mobile game24.45×Games
Dentistry27.24×Business & Career
Travel agency23.07×Travel & Leisure
Freeware22.73×Technology & Electronics
Broadcasting of sports events24.12×Movies & TV
Doctor of Medicine23.25×Business & Career
Machu Picchu20.99×Travel & Leisure
Breastfeeding18.22×Kids & Family
Public administration22.03×Business & Career
General practitioner20.47×Health
Civil service21.86×Politics & Society
Made in USA19.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Streaming media audience
TraitClusterScore
SpiritualityBALANCE6.93
TravellingTHRILL6.49
MindfulnessBALANCE2.69
Risk AppetiteTHRILL2.62
Urban LifestyleOPEN1.37
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%

See Streaming media audiences in other countries

More Technology & Electronics audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.