A data profile of the people who buy, follow and care about Streaming media in Canada — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 6,373,820 people in Canada.
The average Streaming media fan in Canada is 37.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include YouTube Music, Real property, Steam, with strongest over-indexing on YouTube Music (2.27× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Streaming media fan in Canada is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Streaming media profile in Canada.
46.9% are female, 53.1% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 37.8 |
| Estimated audience size | 6,373,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Streaming media audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
Where the Streaming media audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.32× | |
| 02 | Nova Scotia | ~200K | 1.21× | |
| 03 | Alberta | ~900K | 1.16× | |
| 04 | Saskatchewan | ~200K | 1.09× | |
| 05 | British Columbia | ~1M | 1.04× | |
| 06 | New Brunswick | ~100K | 1.02× | |
| 07 | Manitoba | ~200K | 0.99× | |
| 08 | Newfoundland and Labrador | ~90K | 0.95× | |
| 09 | Prince Edward Island | ~30K | 0.92× | |
| 10 | Quebec | ~700K | 0.45× |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brock Lesnar | Sports | 2.70× | ||
| 02 | NATO | Politics & Society | 2.70× | ||
| 03 | The Last of Us | Games | 2.70× | ||
| 04 | Vince McMahon | Sports | 2.70× | ||
| 05 | Resident Evil | Games | 2.44× | ||
| 06 | YouTube Music | Internet & Social Media | 2.27× | ||
| 07 | Advanced Micro Devices | Technology & Electronics | 2.20× | ||
| 08 | John Travolta | Movies & TV | 1.91× | ||
| 09 | Patreon | Internet & Social Media | 1.90× | ||
| 10 | Epic Games | Games | 1.87× | ||
| 11 | Nvidia | Technology & Electronics | 1.87× | ||
| 12 | Steam | Games | 1.72× | ||
| 13 | Smart TV | Technology & Electronics | 1.70× | ||
| 14 | Bruce Willis | Movies & TV | 1.68× | ||
| 15 | Bored Panda | Internet & Social Media | 1.67× | ||
| 16 | Western Union | Business & Career | 1.57× | ||
| 17 | DeviantArt | Internet & Social Media | 1.53× | ||
| 18 | Electronic sports | Sports | 1.53× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Megan Fox | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Individualism | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.81× |
Streaming media has an estimated audience of 6,373,820 people in Canada, concentrated in Ontario and British Columbia.
46.9% of Streaming media fans are female, 53.1% are male, with an average age of 37.8 years.
Streaming media fans show strongest brand affinity for YouTube Music (2.27×), Real property (1.51×), and Steam (1.72×) over the country average.
Streaming media fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Streaming media itself, the audience over-indexes on Real property (1.51×), Steam (1.72×), Western Union (1.57×), and Bruce Willis (1.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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