Streaming media Audience in Canada

Demographics of Streaming media fans

Audience persona

The typical Streaming media fan in Canada is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.

Top regions in Canada

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Streaming media audiences in other countries

• Streaming media — Germany
• Streaming media — United States
• Streaming media — United Kingdom
• Streaming media — France
• Streaming media — Italy
• Streaming media — Spain
• Streaming media — Brazil
• Streaming media — Japan
• Streaming media — South Korea
• Streaming media — India
• Streaming media — Mexico

More Technology & Electronics audiences in Canada

• Entertainment (22,290,233)
• Business and industry (21,309,471)
• Food and drink (21,077,113)
• Arts and music (21,063,262)
• Sports (20,983,256)

Frequently asked questions

How many fans does Streaming media have in Canada?

Streaming media has an estimated audience of 6,373,820 people in Canada, concentrated in Ontario and British Columbia.

What is the gender split and age of Streaming media fans?

46.9% of Streaming media fans are female, 53.1% are male, with an average age of 37.8 years.

Which brands do Streaming media fans like most?

Streaming media fans show strongest brand affinity for YouTube Music (2.27×), Real property (1.51×), and Steam (1.72×) over the country average.

Where do Streaming media fans live in Canada?

Streaming media fans in Canada are most concentrated in Ontario (reach 3,531,745), British Columbia (reach 990,948), and Alberta (reach 911,315). These three regions account for the largest share of the active audience.

What other brands do Streaming media fans also like?

Beyond Streaming media itself, the audience over-indexes on Real property (1.51×), Steam (1.72×), Western Union (1.57×), and Epic Games (1.87×) compared to the Canada average.

How to read this data

Audience size is the estimated number of people in Canada who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.