A data profile of the people who buy, follow and care about YouTube Music in Canada — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 3,560,565 people in Canada.
The average YouTube Music fan in Canada is 31.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include LiSA (Japanese musician, born 1987), japanese music, TRiDENT, with strongest over-indexing on LiSA (Japanese musician, born 1987) (30.31× the country average).
Demographically, the YouTube Music audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical YouTube Music fan in Canada is balanced, around 31.6 years old, with strong Social Media Usage tendencies and a notable affinity for LiSA (Japanese musician, born 1987).
The key figures that characterise the YouTube Music profile in Canada.
54.6% are female, 45.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 31.6 |
| Estimated audience size | 3,560,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide YouTube Music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.25× | |
| 02 | Quebec | ~1M | 1.21× | |
| 03 | Saskatchewan | ~100K | 1.14× | |
| 04 | Alberta | ~400K | 1.01× | |
| 05 | British Columbia | ~500K | 1.00× | |
| 06 | Nova Scotia | ~100K | 0.95× | |
| 07 | Ontario | ~1.5M | 0.94× | |
| 08 | Manitoba | ~100K | 0.94× | |
| 09 | Newfoundland and Labrador | ~50K | 0.89× | |
| 10 | Prince Edward Island | ~10K | 0.68× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J-Rock | Music & Radio | 42.22× | ||
| 02 | Spandau Ballet | Music & Radio | 39.62× | ||
| 03 | japanese music | Music & Radio | 33.41× | ||
| 04 | TRiDENT | Music & Radio | 31.81× | ||
| 05 | LiSA (Japanese musician, born 1987) | Music & Radio | 30.31× | ||
| 06 | Memoirs of a Geisha (film) | Movies & TV | 26.65× | ||
| 07 | Babymetal | Music & Radio | 26.52× | ||
| 08 | Hyde (musician) | Music & Radio | 26.11× | ||
| 09 | Love Live! | Movies & TV | 18.30× | ||
| 10 | Neon Genesis Evangelion (manga) | Literature | 17.72× | ||
| 11 | JoJo's Bizarre Adventure | Literature | 13.97× | ||
| 12 | 1970s in music | Music & Radio | 10.51× | ||
| 13 | Cute (Japanese band) | Music & Radio | 10.40× | ||
| 14 | U.K. | Music & Radio | 9.48× | ||
| 15 | Japanese art | Arts & Culture | 4.96× | ||
| 16 | Twitch | Games | 4.73× | ||
| 17 | Michael Jackson | Music & Radio | 3.36× | ||
| 18 | TikTok | Internet & Social Media | 2.57× | ||
| 19 | Donald Trump | Politics & Society | 2.37× | ||
| 20 | Popular music | Music & Radio | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.57× | |
| Spirituality | BALANCE | 1.52× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.79× |
YouTube Music has an estimated audience of 3,560,565 people in Canada, concentrated in Ontario and Quebec.
54.6% of YouTube Music fans are female, 45.4% are male, with an average age of 31.6 years.
YouTube Music fans show strongest brand affinity for LiSA (Japanese musician, born 1987) (30.31×), japanese music (33.41×), and TRiDENT (31.81×) over the country average.
YouTube Music fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1M), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on japanese music (33.41×), TRiDENT (31.81×), J-Rock (42.22×), and Twitch (4.73×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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