A data profile of the people who buy, follow and care about Streaming media in Spain — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 4,763,067 people in Spain.
Streaming media has an estimated audience of 4,763,067 people in Spain. 43.7% are female, 56.3% are male, average age 41.3. Top brand affinities: Bwin, Hoodie, Badoo, Zara Home, Rayo Vallecano.
Top brand affinities include Bwin, Hoodie, Badoo, with strongest over-indexing on Bwin (3.74× the country average).
Demographically, the Streaming media audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Streaming media fan in Spain is more male, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bwin.
The key figures that characterise the Streaming media profile in Spain.
43.7% are female, 56.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 41.3 |
| Estimated audience size | 4,763,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Streaming media audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bwin | Games | 3.74× | ||
| 02 | John Cena | Sports | 3.74× | ||
| 03 | Trello | Internet & Social Media | 3.74× | ||
| 04 | Hoodie | Fashion & Accessoires | 3.62× | ||
| 05 | Detroit techno | Music & Radio | 3.61× | ||
| 06 | Satire | Literature | 3.16× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 3.01× | ||
| 08 | Japanese hip hop | Music & Radio | 2.70× | ||
| 09 | Volunteering | Politics & Society | 2.28× | ||
| 10 | Badoo | Internet & Social Media | 2.19× | ||
| 11 | Zara Home | Home & Garden | 2.05× | ||
| 12 | Real property | Home & Garden | 2.01× | ||
| 13 | Betfair | Games | 1.96× | ||
| 14 | Local food | Food & Beverages | 1.78× | ||
| 15 | Refrigerator | Home & Garden | 1.73× | ||
| 16 | Cultural heritage | Politics & Society | 1.73× | ||
| 17 | Mobile game | Games | 1.72× | ||
| 18 | Bershka | Shopping | 1.70× | ||
| 19 | Michael Jackson | Music & Radio | 1.54× | ||
| 20 | Bikini | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Career Orientation | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| DIY Mentality | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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