A data profile of the people who buy, follow and care about Streaming media in Brazil — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 10,429,365 people in Brazil.
Streaming media has an estimated audience of 10,429,365 people in Brazil. 48.4% are female, 51.6% are male, average age 36.8. Top brand affinities: Spotify, Michael Jackson, BTS, Rick and Morty, The Big Bang Theory.
Top brand affinities include Spotify, Michael Jackson, BTS, with strongest over-indexing on Spotify (1.75× the country average).
Demographically, the Streaming media audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Streaming media fan in Brazil is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spotify.
The key figures that characterise the Streaming media profile in Brazil.
48.4% are female, 51.6% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 36.8 |
| Estimated audience size | 10,429,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Streaming media audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.72× | ||
| 02 | The Last of Us | Games | 2.72× | ||
| 03 | Toy Story (franchise) | Movies & TV | 2.72× | ||
| 04 | The Office (U.S. TV series) | Movies & TV | 2.72× | ||
| 05 | Prince (musician) | Music & Radio | 2.72× | ||
| 06 | Jensen Ackles | Movies & TV | 2.60× | ||
| 07 | Sylvester Stallone | Movies & TV | 2.22× | ||
| 08 | The Big Bang Theory | Movies & TV | 2.09× | ||
| 09 | BTS | Music & Radio | 2.07× | ||
| 10 | Michael Jackson | Music & Radio | 1.99× | ||
| 11 | Mexico | Travel & Leisure | 1.95× | ||
| 12 | Spanish language | Politics & Society | 1.85× | ||
| 13 | Wattpad | Internet & Social Media | 1.80× | ||
| 14 | Spotify | Internet & Social Media | 1.75× | ||
| 15 | Crunchyroll | Games | 1.71× | ||
| 16 | GitHub | Internet & Social Media | 1.64× | ||
| 17 | New York City | Travel & Leisure | 1.56× | ||
| 18 | Steam | Games | 1.55× | ||
| 19 | Microsoft | Technology & Electronics | 1.53× | ||
| 20 | uol | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Individualism | JOY | 1.18× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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