Streaming media Audience in Brazil

Streaming media has an estimated audience of 10,429,365 people in Brazil. 48.4% are female, 51.6% are male, average age 36.8. Top brand affinities: Harry Potter, TikTok, Smart device, Neymar, Radio.

Top brand affinities include Harry Potter, TikTok, Smart device, with strongest over-indexing on Harry Potter (1.52× the country average). Demographically, the Streaming media audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Category: Technology & Electronics · Type: Topic

Demographics of Streaming media fans

Demographic split for Streaming media audience in Brazil
MetricValue
Female48.4%
Male51.6%
Average age36.8
Estimated audience size10,429,365

Audience persona

The typical Streaming media fan in Brazil is balanced, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Harry Potter.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Streaming media audience
BrandAffinityCategory
Harry Potter1.52×Movies & TV
TikTok2.21×Internet & Social Media
Smart device5.49×Technology & Electronics
Neymar1.65×Sports
Radio2.22×Technology & Electronics
Spotify1.84×Internet & Social Media
UEFA Champions League1.79×Sports
Canada1.56×Travel & Leisure
Stranger Things1.63×Movies & TV
BTS2.35×Music & Radio
Mixed martial arts2.7×Sports
Magazine Luiza1.57×Shopping
Forró1.92×Music & Radio
Bible2.16×Politics & Society
Samsung1.68×Technology & Electronics
Localiza1.82×Cars & Mobility
Michael Jackson2.67×Music & Radio
Coffeehouses1.78×Food & Beverages
Rick and Morty2.72×Movies & TV
Vivo (telecommunications)1.78×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Streaming media audience
TraitClusterScore
Need for SecurityCONSERVATISM1.91
SpiritualityBALANCE1.54
Risk AppetiteTHRILL1.45
Social Media UsageJOY1.28
MindfulnessBALANCE1.27
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%

See Streaming media audiences in other countries

More Technology & Electronics audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.