A data profile of the people who buy, follow and care about Crunchyroll in Brazil — modelled from more than twelve digital signal sources. Crunchyroll has an estimated audience of 4,552,947 people in Brazil.
The average Crunchyroll fan in Brazil is 27.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include K (anime), Superman, One Piece, with strongest over-indexing on K (anime) (9.86× the country average).
Demographically, the Crunchyroll audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Crunchyroll fan in Brazil is more male, around 27.8 years old, with strong Social Media Usage tendencies and a notable affinity for K (anime).
The key figures that characterise the Crunchyroll profile in Brazil.
29.0% are female, 71.0% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 27.8 |
| Estimated audience size | 4,552,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Crunchyroll audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.9% |
| Brazil | 9.5% |
| Japan | 6.9% |
Where the Crunchyroll audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~200K | 1.17× | |
| 02 | Roraima | ~10K | 1.17× | |
| 03 | Federal District | ~90K | 1.16× | |
| 04 | Espírito Santo | ~100K | 1.13× | |
| 05 | Rondônia | ~40K | 1.13× | |
| 06 | Mato Grosso do Sul | ~70K | 1.09× | |
| 07 | Tocantins | ~30K | 1.04× | |
| 08 | Pernambuco | ~200K | 1.03× | |
| 09 | Amazonas | ~80K | 1.03× | |
| 10 | Sergipe | ~50K | 1.02× | |
| 11 | Mato Grosso | ~80K | 1.01× | |
| 12 | Paraíba | ~90K | 1.00× | |
| 13 | Minas Gerais | ~500K | 0.99× | |
| 14 | São Paulo | ~1M | 0.98× | |
| 15 | Ceará | ~200K | 0.97× | |
| 16 | Paraná | ~300K | 0.96× | |
| 17 | Rio Grande do Norte | ~70K | 0.96× | |
| 18 | Piauí | ~60K | 0.95× | |
| 19 | Amapá | ~20K | 0.95× | |
| 20 | Santa Catarina | ~200K | 0.94× | |
| 21 | Maranhão | ~100K | 0.94× | |
| 22 | Rio de Janeiro | ~400K | 0.93× | |
| 23 | Pará | ~100K | 0.91× | |
| 24 | Acre | ~10K | 0.91× | |
| 25 | Rio Grande do Sul | ~200K | 0.89× | |
| 26 | Alagoas | ~60K | 0.89× | |
| 27 | Bahia | ~200K | 0.85× |
The strongest cross-interests of the Crunchyroll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Regular Show | Movies & TV | 15.20× | ||
| 02 | Akame ga Kill! | Literature | 11.54× | ||
| 03 | K (anime) | Literature | 9.86× | ||
| 04 | Funimation | Movies & TV | 9.59× | ||
| 05 | My Hero Academia | Literature | 9.15× | ||
| 06 | Yu-Gi-Oh! | Literature | 8.79× | ||
| 07 | Berserk (manga) | Literature | 8.19× | ||
| 08 | Wanted (2008 film) | Movies & TV | 7.68× | ||
| 09 | One Piece | Movies & TV | 6.60× | ||
| 10 | Otaku | Literature | 5.63× | ||
| 11 | Anime and manga fandom | Literature | 5.15× | ||
| 12 | Naruto | Literature | 4.90× | ||
| 13 | Twitch | Games | 3.94× | ||
| 14 | Manga | Literature | 3.35× | ||
| 15 | Superman | Movies & TV | 2.74× | ||
| 16 | TikTok | Internet & Social Media | 2.68× | ||
| 17 | Stranger Things | Movies & TV | 2.15× | ||
| 18 | Scooby-Doo | Movies & TV | 1.99× | ||
| 19 | Harry Potter | Movies & TV | 1.89× | ||
| 20 | João Fonseca | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.47× | |
| Spirituality | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.70× |
Crunchyroll's target market in Brazil covers an estimated 4,552,947 people, concentrated in São Paulo and Minas Gerais.
29.0% of the Crunchyroll audience are female, 71.0% are male, with an average age of 27.8 years.
Crunchyroll fans show strongest brand affinity for K (anime) (9.86×), Superman (2.74×), and One Piece (6.6×) over the country average.
Crunchyroll fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Crunchyroll itself, the audience over-indexes on Superman (2.74×), One Piece (6.6×), Regular Show (15.2×), and Harry Potter (1.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Crunchyroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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