A data profile of the people who buy, follow and care about New York City in Brazil — modelled from more than twelve digital signal sources. New York City has an estimated audience of 6,419,448 people in Brazil.
The average New York City fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Hackers, Provence, Canada, with strongest over-indexing on Hackers (14.26× the country average).
Demographically, the New York City audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical New York City fan in Brazil is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Hackers.
The key figures that characterise the New York City profile in Brazil.
59.0% are female, 41.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.0 |
| Estimated audience size | 6,419,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide New York City audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 1.41× | |
| 02 | São Paulo | ~2M | 1.11× | |
| 03 | Amazonas | ~100K | 1.11× | |
| 04 | Sergipe | ~70K | 1.11× | |
| 05 | Bahia | ~500K | 1.08× | |
| 06 | Maranhão | ~200K | 1.08× | |
| 07 | Pernambuco | ~300K | 1.07× | |
| 08 | Paraíba | ~100K | 1.06× | |
| 09 | Rio Grande do Sul | ~400K | 1.05× | |
| 10 | Pará | ~200K | 1.04× | |
| 11 | Ceará | ~300K | 1.03× | |
| 12 | Alagoas | ~90K | 1.00× | |
| 13 | Roraima | ~20K | 1.00× | |
| 14 | Minas Gerais | ~700K | 0.99× | |
| 15 | Santa Catarina | ~300K | 0.99× | |
| 16 | Rio Grande do Norte | ~100K | 0.99× | |
| 17 | Federal District | ~100K | 0.99× | |
| 18 | Acre | ~20K | 0.99× | |
| 19 | Amapá | ~20K | 0.98× | |
| 20 | Piauí | ~90K | 0.96× | |
| 21 | Rondônia | ~50K | 0.95× | |
| 22 | Tocantins | ~40K | 0.95× | |
| 23 | Paraná | ~400K | 0.94× | |
| 24 | Goiás | ~200K | 0.92× | |
| 25 | Espírito Santo | ~100K | 0.91× | |
| 26 | Mato Grosso do Sul | ~90K | 0.91× | |
| 27 | Mato Grosso | ~100K | 0.89× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Empire State Building | Travel & Leisure | 15.77× | ||
| 02 | Central Park | Travel & Leisure | 14.58× | ||
| 03 | Hackers | Movies & TV | 14.26× | ||
| 04 | Times Square | Travel & Leisure | 14.23× | ||
| 05 | AT&T | Technology & Electronics | 7.70× | ||
| 06 | Provence | Travel & Leisure | 7.25× | ||
| 07 | Cinemax | Movies & TV | 5.94× | ||
| 08 | Speculative fiction | Literature | 5.79× | ||
| 09 | Paris Jackson | Movies & TV | 5.15× | ||
| 10 | Walking tour | Travel & Leisure | 4.94× | ||
| 11 | City (TV network) | Movies & TV | 4.87× | ||
| 12 | Hospitality service | Travel & Leisure | 4.45× | ||
| 13 | Los Angeles | Travel & Leisure | 4.24× | ||
| 14 | Bad Bunny | Music & Radio | 3.67× | ||
| 15 | Paris | Travel & Leisure | 3.26× | ||
| 16 | Canada | Travel & Leisure | 2.82× | ||
| 17 | Bounce music | Music & Radio | 2.62× | ||
| 18 | Gospel music | Music & Radio | 2.06× | ||
| 19 | Botafogo | Sports | 1.74× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.86× | |
| Design Affinity | PREMIUM | 1.43× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.01× | |
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 1.05× |
New York City has an estimated audience of 6,419,448 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
59.0% of New York City fans are female, 41.0% are male, with an average age of 40.0 years.
New York City fans show strongest brand affinity for Hackers (14.26×), Provence (7.25×), and Canada (2.82×) over the country average.
New York City fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Provence (7.25×), Canada (2.82×), Botafogo (1.74×), and Times Square (14.23×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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