Rascasse Audience Intelligence

Provence Audience in Brazil

A data profile of the people who buy, follow and care about Provence in Brazil — modelled from more than twelve digital signal sources. Provence has an estimated audience of 3,431,106 people in Brazil.

#10among Region in Brazil#110among POI in Brazil#153in Travel & Leisure

Provence has an estimated audience of 3,431,106 people in Brazil. 69.6% are female, 30.4% are male, average age 42.6. Top brand affinities: Monaco, Holland Roden, Zermatt, Saint-Tropez, Cambodia.

Top brand affinities include Monaco, Holland Roden, Zermatt, with strongest over-indexing on Monaco (96.17× the country average).

Demographically, the Provence audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Spirituality.

The typical Provence fan in Brazil is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Monaco.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Provence profile in Brazil.

Audience size
3.4M
in Brazil
Gender
69.6%♀
30.4% male
Age
42.6
average years
Country rank
#2004
POI in Brazil
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Provence fans

69.6% are female, 30.4% are male, average age 42.6.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Provence audience in Brazil
MetricValue
Female69.6%
Male30.4%
Average age42.6
Estimated audience size3,431,106
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Provence audience in Brazil
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Provence audience comes from Brazil.

Worldwide audience distribution share by country for Provence
CountryShare
France27.7%
Brazil23.3%
Italy5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Provence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Provence audience
#·InterestCategoryAffinity×
01Holland RodenMovies & TV109.93×
02ZermattTravel & Leisure102.18×
03MonacoTravel & Leisure96.17×
04Saint-TropezTravel & Leisure95.25×
05CambodiaTravel & Leisure33.71×
06SantoriniTravel & Leisure30.92×
07MykonosTravel & Leisure29.41×
08MauritiusTravel & Leisure18.97×
09RomeTravel & Leisure10.57×
10TokyoTravel & Leisure9.45×
11ParisTravel & Leisure8.63×
12New York CityTravel & Leisure7.25×
13LondonTravel & Leisure7.03×
14DafitiFashion & Accessoires2.66×
15Country musicMusic & Radio2.08×
16InstagramInternet & Social Media2.04×
17Rock musicMusic & Radio2.04×
18Pop musicMusic & Radio2.01×
19Shopping mallsShopping1.93×
20MedicineBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Provence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Provence audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
SpiritualityBALANCE1.44×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Provence audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Community OrientationOPEN0.73×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Brazil

See Provence audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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