Provence Audience in United States

Provence logo

Provence has an estimated audience of 676,419 people in United States. 66.8% are female, 33.2% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Gippy Grewal, Urban horticulture, Nationality, Pantsuit, Elsword.

The average Provence fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gippy Grewal, Urban horticulture, Nationality, with strongest over-indexing on Gippy Grewal (43.38× the country average). Demographically, the Provence audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Provence fans

Demographic split for Provence audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.1
Estimated audience size676,419

Audience persona

The typical Provence fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Gippy Grewal.

Top regions in United States

Top regions ranked by reach for Provence in United States
RegionReachAffinity
California105,8331.42×
New York65,8231.74×
Texas55,3990.95×
Florida45,8191×
Illinois23,7361.05×
New Jersey22,6401.32×
Massachusetts22,6001.7×
Pennsylvania21,7610.96×
Georgia19,6790.94×
Virginia19,6291.19×
Washington19,5691.44×
North Carolina18,5810.91×
Ohio14,8810.71×
Michigan14,2170.8×
Maryland12,1141.04×
Colorado12,0341.13×
Oregon11,8751.53×
Arizona10,8900.79×
Louisiana10,8411.24×
Tennessee10,3140.76×
Connecticut9,4181.39×
Minnesota9,1630.95×
Indiana9,1230.74×
Missouri8,8070.81×
South Carolina8,6990.85×
Wisconsin7,7990.77×
Rhode Island6,7923.15×
Kentucky6,1690.73×
Alabama6,1630.65×
Nevada4,9950.76×
Utah4,6770.77×
Oklahoma4,5930.61×
Washington, District of Columbia4,4572.19×
Kansas4,0900.77×
Hawaii3,5971.24×
Arkansas3,4620.62×
Iowa3,3800.61×
Maine3,2671.35×
Mississippi2,7400.49×
New Hampshire2,7301.02×
Idaho2,5000.74×
New Mexico2,4030.71×
Vermont1,9441.64×
Nebraska1,8500.55×
West Virginia1,5610.5×
Delaware1,4070.75×
Montana1,3860.74×
Alaska1,1760.81×
South Dakota6290.4×
Wyoming6180.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Provence audience
BrandAffinityCategory
Gippy Grewal43.38×Movies & TV
Urban horticulture8.34×Home & Garden
Nationality4.62×Politics & Society
Pantsuit14.43×Fashion & Accessoires
Elsword21.63×Games
Home equity2.46×Home & Garden
Harmattan35.33×Travel & Leisure
Kendra Scott2.31×Fashion & Accessoires
Home staging4.09×Home & Garden
JDSU2.21×Business & Career
Kona Grill7.13×Food & Beverages
Steampunk3.22×Fashion & Accessoires
Women's empowerment2.68×Politics & Society
Nebraska Cornhuskers football2.11×Sports
Janitor3.65×Home & Garden
Laneige3.06×Beauty & Wellness
Nipsey Hussle3.12×Music & Radio
Cam Ward1.95×Sports
MeatEater3.8×Movies & TV
Nurse education1.52×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Provence audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
TravellingTHRILL1.92
IndulgenceJOY1.72
Design AffinityPREMIUM1.68
MindfulnessBALANCE1.43
SpiritualityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Provence
CountryShare
France27.8%
Brazil23.3%
Italy5.5%

See Provence audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Provence have in United States?

Provence has an estimated audience of 676,419 people in United States, concentrated in California and New York.

What is the gender split and age of Provence fans?

66.8% of Provence fans are female, 33.2% are male, with an average age of 44.1 years.

Which brands do Provence fans like most?

Provence fans show strongest brand affinity for Gippy Grewal (43.38×), Urban horticulture (8.34×), and Nationality (4.62×) over the country average.

Where do Provence fans live in United States?

Provence fans in United States are most concentrated in California (reach 105,833), New York (reach 65,823), and Texas (reach 55,399). These three regions account for the largest share of the active audience.

What other brands do Provence fans also like?

Beyond Provence itself, the audience over-indexes on Urban horticulture (8.34×), Nationality (4.62×), Pantsuit (14.43×), and Elsword (21.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.