Rascasse Audience Intelligence

Provence Audience in United States

A data profile of the people who buy, follow and care about Provence in United States — modelled from more than twelve digital signal sources. Provence has an estimated audience of 676,419 people in United States.

#185among Region in United States#2996among POI in United States#2373in Travel & Leisure

The average Provence fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Christoph Waltz, Malta, Lufthansa, with strongest over-indexing on Christoph Waltz (32.44× the country average).

Demographically, the Provence audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Provence fan in United States is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Christoph Waltz.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Provence profile in United States.

Audience size
676K
in United States
Gender
66.8%♀
33.2% male
Age
44.1
average years
Country rank
#30538
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Provence fans

66.8% are female, 33.2% are male, average age 44.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Provence audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.1
Estimated audience size676,419
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Provence audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Provence audience comes from United States.

Worldwide audience distribution share by country for Provence
CountryShare
France27.7%
Brazil23.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Provence audience in United States is strongest.

Fig. 05

Top regions by affinity

Provence fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K2.73×
02Washington, District of Columbia~4K1.89×
03Louisiana~10K1.65×
04Massachusetts~20K1.59×
05New York~60K1.57×
06Oregon~10K1.38×
07Connecticut~9K1.33×
08California~100K1.32×
09Washington~20K1.32×
10Vermont~2K1.31×
11Maine~3K1.23×
12New Jersey~20K1.22×
13Virginia~20K1.14×
14Hawaii~3K1.14×
15Colorado~10K1.06×
16Maryland~10K1.05×
17New Hampshire~3K1.04×
18Illinois~20K1.01×
19Pennsylvania~20K0.97×
20Alaska~1K0.95×
21Florida~40K0.94×
22Georgia~20K0.92×
23North Carolina~20K0.92×
24Minnesota~9K0.92×
25Delaware~2K0.92×
26Montana~2K0.91×
27South Carolina~9K0.88×
28Idaho~3K0.87×
29Texas~50K0.86×
30Missouri~9K0.85×
31Kansas~5K0.85×
32North Dakota~1K0.85×
33Utah~5K0.84×
34Wisconsin~8K0.83×
35Arizona~10K0.82×
36Kentucky~7K0.82×
37South Dakota~1K0.82×
38Michigan~10K0.81×
39New Mexico~3K0.81×
40Tennessee~10K0.80×
41Indiana~10K0.79×
42Alabama~7K0.78×
43Nevada~5K0.78×
44Arkansas~4K0.78×
45West Virginia~2K0.78×
46Iowa~4K0.77×
47Nebraska~3K0.77×
48Oklahoma~6K0.76×
49Mississippi~4K0.76×
50Ohio~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Provence, United States
0.74×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Provence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Provence audience
#·InterestCategoryAffinity×
01Frankfurt AirportTravel & Leisure44.24×
02Saint-TropezTravel & Leisure42.42×
03MarbellaTravel & Leisure32.49×
04Christoph WaltzMovies & TV32.44×
05MaltaTravel & Leisure32.12×
06CannesTravel & Leisure25.49×
07RCITravel & Leisure17.89×
08FrankfurtTravel & Leisure16.06×
09Star AllianceTravel & Leisure15.93×
10Monte CarloTravel & Leisure15.36×
11LufthansaTravel & Leisure13.23×
12Maddie ZieglerMovies & TV10.88×
13Enterprise Rent-A-CarCars & Mobility4.62×
14Car rentalsCars & Mobility4.20×
15FedExBusiness & Career3.24×
16Renewable energyBusiness & Career3.12×
17Mortgage loansBusiness & Career2.36×
18Trader Joe'sShopping2.01×
19AirbnbTravel & Leisure1.98×
20PinterestInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Provence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Provence audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
IndulgenceJOY1.73×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Provence audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Provence have in United States?

Provence has an estimated audience of 676,419 people in United States, concentrated in California and New York.

02

What is the gender split and age of Provence fans?

66.8% of Provence fans are female, 33.2% are male, with an average age of 44.1 years.

03

Which brands do Provence fans like most?

Provence fans show strongest brand affinity for Christoph Waltz (32.44×), Malta (32.12×), and Lufthansa (13.23×) over the country average.

04

Where do Provence fans live in United States?

Provence fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Provence fans also like?

Beyond Provence itself, the audience over-indexes on Malta (32.12×), Lufthansa (13.23×), Enterprise Rent-A-Car (4.62×), and Marbella (32.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Provence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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