Rascasse Audience Intelligence

Saint-Tropez Audience in United States

A data profile of the people who buy, follow and care about Saint-Tropez in United States — modelled from more than twelve digital signal sources. Saint-Tropez has an estimated audience of 275,418 people in United States.

#643among City in United States#6110among POI in United States#4240in Travel & Leisure

The average Saint-Tropez fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include St Tropez Tan, Google Flights, St. Moritz, with strongest over-indexing on St Tropez Tan (220.23× the country average).

Demographically, the Saint-Tropez audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint-Tropez fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for St Tropez Tan.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint-Tropez profile in United States.

Audience size
275K
in United States
Gender
80.4%♀
19.6% male
Age
42.0
average years
Country rank
#50486
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint-Tropez fans

80.4% are female, 19.6% are male, average age 42.0.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Saint-Tropez audience in United States
MetricValue
Female80.4%
Male19.6%
Average age42.0
Estimated audience size275,418
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Saint-Tropez audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4932%
50+18%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Saint-Tropez audience comes from United States.

Worldwide audience distribution share by country for Saint-Tropez
CountryShare
France27.4%
Italy9.5%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint-Tropez audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint-Tropez fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.03×
02New York~30K1.97×
03Massachusetts~10K1.75×
04New Jersey~10K1.60×
05California~50K1.53×
06Connecticut~4K1.49×
07Florida~30K1.35×
08Colorado~5K1.26×
09Illinois~10K1.25×
10Maryland~6K1.20×
11Rhode Island~1K1.19×
12Washington~7K1.18×
13Virginia~8K1.17×
14New Hampshire~1K1.11×
15Georgia~9K1.10×
16Hawaii~1K1.06×
17Utah~3K1.04×
18Texas~20K1.03×
19Vermont<1K1.03×
20Minnesota~4K1.01×
21Oregon~3K1.01×
22Maine<1K1.01×
23Pennsylvania~9K0.99×
24North Carolina~8K0.98×
25Delaware<1K0.96×
26South Carolina~4K0.95×
27Arizona~5K0.92×
28Nevada~2K0.92×
29Montana<1K0.92×
30Alaska<1K0.91×
31Tennessee~5K0.90×
32Missouri~4K0.89×
33Michigan~6K0.88×
34Louisiana~3K0.87×
35North Dakota<1K0.86×
36Idaho~1K0.85×
37South Dakota<1K0.85×
38Nebraska~1K0.84×
39Ohio~7K0.83×
40Kansas~2K0.82×
41Indiana~4K0.81×
42Wisconsin~3K0.81×
43Kentucky~3K0.80×
44Arkansas~2K0.79×
45West Virginia~1K0.79×
46New Mexico~1K0.78×
47Oklahoma~2K0.77×
48Iowa~2K0.76×
49Alabama~3K0.75×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Saint-Tropez, United States
0.75×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint-Tropez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint-Tropez audience
#·InterestCategoryAffinity×
01St Tropez TanBeauty & Wellness220.23×
02Lisbon Portela AirportTravel & Leisure217.11×
03MontpellierTravel & Leisure205.97×
04GatineauTravel & Leisure147.72×
05St. MoritzTravel & Leisure140.38×
06Saint BarthélemyTravel & Leisure96.85×
07HvarTravel & Leisure84.65×
08Casa de CampoTravel & Leisure83.02×
09Yellowstone ClubTopic63.16×
10GranadaTravel & Leisure61.89×
11CannesTravel & Leisure54.55×
12CorsicaTravel & Leisure50.67×
13NiceTravel & Leisure49.44×
14ProvenceTravel & Leisure42.42×
15MarseilleTravel & Leisure36.92×
16London EyeTravel & Leisure34.26×
17French RivieraTravel & Leisure33.70×
18Bora BoraTravel & Leisure27.40×
19Aaron JudgeSports20.00×
20Google FlightsTravel & Leisure15.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint-Tropez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint-Tropez audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.57×
Luxury OrientationPREMIUM1.97×
MindfulnessBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint-Tropez audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint-Tropez have in United States?

Saint-Tropez has an estimated audience of 275,418 people in United States, concentrated in California and New York.

02

What is the gender split and age of Saint-Tropez fans?

80.4% of Saint-Tropez fans are female, 19.6% are male, with an average age of 42.0 years.

03

Which brands do Saint-Tropez fans like most?

Saint-Tropez fans show strongest brand affinity for St Tropez Tan (220.23×), Google Flights (15.85×), and St. Moritz (140.38×) over the country average.

04

Where do Saint-Tropez fans live in United States?

Saint-Tropez fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Saint-Tropez fans also like?

Beyond Saint-Tropez itself, the audience over-indexes on Google Flights (15.85×), St. Moritz (140.38×), Montpellier (205.97×), and Aaron Judge (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint-Tropez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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