Saint-Tropez Audience in United States

Saint-Tropez logo

Saint-Tropez has an estimated audience of 275,418 people in United States. 80.4% are female, 19.6% are male, average age 42.0. Top regions: California, New York, Florida. Top brand affinities: St Tropez Tan, Google Flights, St. Moritz, Aaron Judge, Montpellier.

The average Saint-Tropez fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include St Tropez Tan, Google Flights, St. Moritz, with strongest over-indexing on St Tropez Tan (220.23× the country average). Demographically, the Saint-Tropez audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Saint-Tropez fans

Demographic split for Saint-Tropez audience in United States
MetricValue
Female80.4%
Male19.6%
Average age42.0
Estimated audience size275,418

Audience persona

The typical Saint-Tropez fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for St Tropez Tan.

Top regions in United States

Top regions ranked by reach for Saint-Tropez in United States
RegionReachAffinity
California49,3781.63×
New York33,2762.16×
Florida26,1911.4×
Texas25,7631.09×
New Jersey12,2171.74×
Illinois12,0461.31×
Massachusetts9,7821.8×
Georgia9,5181.12×
Pennsylvania9,3421.01×
North Carolina8,4001.01×
Virginia8,1601.22×
Ohio6,9320.82×
Washington6,6621.21×
Michigan6,4650.9×
Maryland5,8121.23×
Colorado5,5871.29×
Arizona5,2630.94×
Tennessee4,8830.88×
Connecticut4,3721.58×
Indiana3,9680.79×
Minnesota3,8940.99×
Missouri3,8010.86×
South Carolina3,7290.9×
Wisconsin3,2390.78×
Oregon3,1811.01×
Louisiana2,9230.82×
Utah2,5511.03×
Nevada2,5360.95×
Alabama2,5000.65×
Kentucky2,4520.71×
Washington, District of Columbia2,0762.51×
Oklahoma1,9950.65×
Kansas1,6930.78×
Iowa1,4690.65×
Arkansas1,4050.62×
Hawaii1,2351.04×
Mississippi1,1720.52×
New Hampshire1,1601.07×
Idaho1,0610.77×
Maine1,0071.02×
Rhode Island9891.13×
Nebraska9840.71×
New Mexico7950.58×
West Virginia6210.48×
Delaware6110.8×
Montana5880.77×
Vermont4921.02×
Alaska3610.61×
South Dakota3170.5×
North Dakota2760.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint-Tropez audience
BrandAffinityCategory
St Tropez Tan220.23×Beauty & Wellness
Google Flights15.85×Travel & Leisure
St. Moritz140.38×Travel & Leisure
Aaron Judge20×Sports
Montpellier205.97×Travel & Leisure
London Eye34.26×Travel & Leisure
Saint Barthélemy96.85×Travel & Leisure
Casa de Campo83.02×Travel & Leisure
Nice49.44×Travel & Leisure
Cannes54.55×Travel & Leisure
Yellowstone Club63.16×
Lisbon Portela Airport217.11×Travel & Leisure
Gatineau147.72×Travel & Leisure
Marseille36.92×Travel & Leisure
French Riviera33.7×Travel & Leisure
Granada61.89×Travel & Leisure
Provence42.42×Travel & Leisure
Bora Bora27.4×Travel & Leisure
Corsica50.67×Travel & Leisure
Hvar84.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint-Tropez audience
TraitClusterScore
Luxury OrientationPREMIUM1.95
Quality AwarenessPREMIUM1.93
PatriotismCONSERVATISM1.63
TravellingTHRILL1.62
DIY MentalityTHRILL1.53
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Saint-Tropez
CountryShare
France27.5%
Italy9.5%
United States7.1%

See Saint-Tropez audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Saint-Tropez have in United States?

Saint-Tropez has an estimated audience of 275,418 people in United States, concentrated in California and New York.

What is the gender split and age of Saint-Tropez fans?

80.4% of Saint-Tropez fans are female, 19.6% are male, with an average age of 42.0 years.

Which brands do Saint-Tropez fans like most?

Saint-Tropez fans show strongest brand affinity for St Tropez Tan (220.23×), Google Flights (15.85×), and St. Moritz (140.38×) over the country average.

Where do Saint-Tropez fans live in United States?

Saint-Tropez fans in United States are most concentrated in California (reach 49,378), New York (reach 33,276), and Florida (reach 26,191). These three regions account for the largest share of the active audience.

What other brands do Saint-Tropez fans also like?

Beyond Saint-Tropez itself, the audience over-indexes on Google Flights (15.85×), St. Moritz (140.38×), Aaron Judge (20×), and Montpellier (205.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint-Tropez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.