Rascasse Audience Intelligence

Saint Barthélemy Audience in United States

A data profile of the people who buy, follow and care about Saint Barthélemy in United States — modelled from more than twelve digital signal sources. Saint Barthélemy has an estimated audience of 322,799 people in United States.

#195among Country in United States#5424among POI in United States#3851in Travel & Leisure

The average Saint Barthélemy fan in United States is 42.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Sint Maarten, Saint-Tropez, Daiso, with strongest over-indexing on Sint Maarten (102.74× the country average).

Demographically, the Saint Barthélemy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Barthélemy fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Sint Maarten.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Barthélemy profile in United States.

Audience size
323K
in United States
Gender
57.8%♀
42.2% male
Age
42.6
average years
Country rank
#46527
POI in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Barthélemy fans

57.8% are female, 42.2% are male, average age 42.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Saint Barthélemy audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.6
Estimated audience size322,799
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Saint Barthélemy audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Saint Barthélemy audience comes from United States.

Worldwide audience distribution share by country for Saint Barthélemy
CountryShare
Italy23.4%
United States15.4%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Barthélemy audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Barthélemy fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.25×
02Washington, District of Columbia~2K2.20×
03New Jersey~20K1.86×
04Connecticut~6K1.78×
05Massachusetts~10K1.69×
06Florida~30K1.51×
07Maryland~7K1.34×
08Rhode Island~1K1.30×
09Georgia~10K1.29×
10Virginia~10K1.22×
11New Hampshire~2K1.21×
12Maine~1K1.11×
13Vermont<1K1.11×
14Illinois~10K1.10×
15South Carolina~5K1.09×
16North Carolina~10K1.06×
17Colorado~5K1.05×
18California~40K1.04×
19Pennsylvania~10K1.04×
20Texas~30K0.96×
21Delaware<1K0.96×
22Minnesota~4K0.95×
23Louisiana~4K0.95×
24Tennessee~6K0.93×
25Washington~6K0.88×
26Hawaii~1K0.88×
27Montana<1K0.88×
28Ohio~9K0.87×
29Alabama~4K0.86×
30Michigan~7K0.85×
31Alaska<1K0.84×
32Wisconsin~4K0.83×
33Oregon~3K0.82×
34Nevada~3K0.82×
35Kansas~2K0.82×
36North Dakota<1K0.82×
37Indiana~5K0.80×
38South Dakota<1K0.80×
39Arizona~5K0.79×
40Kentucky~3K0.79×
41Iowa~2K0.79×
42Missouri~4K0.78×
43Mississippi~2K0.77×
44Nebraska~1K0.77×
45Utah~2K0.76×
46Idaho~1K0.76×
47Arkansas~2K0.75×
48West Virginia~1K0.75×
49Oklahoma~3K0.74×
50New Mexico~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Saint Barthélemy, United States
0.68×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Barthélemy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Barthélemy audience
#·InterestCategoryAffinity×
01Sint MaartenTravel & Leisure102.74×
02Saint-TropezTravel & Leisure96.85×
03PostmatesFood & Beverages28.45×
04Joey DiazMovies & TV23.91×
05AsadoFood & Beverages20.75×
06GuadeloupeTravel & Leisure19.60×
07DaisoFashion & Accessoires19.55×
08Casa de CampoTravel & Leisure19.52×
09CuraçaoTravel & Leisure16.77×
10stevie nicksMusic & Radio9.39×
11Seaside resortTravel & Leisure4.82×
12Web serverTechnology & Electronics4.13×
13Diaper bagKids & Family3.47×
14Planet FitnessSports2.62×
15Nordstrom rackFashion & Accessoires2.33×
16Trader Joe'sShopping2.21×
17T-MobileTechnology & Electronics1.66×
18BeachesTravel & Leisure1.58×
19Whole Foods MarketShopping1.52×
20Kohl'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Barthélemy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Barthélemy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
TravellingTHRILL1.91×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Barthélemy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
ExtroversionTHRILL0.78×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Barthélemy have in United States?

Saint Barthélemy has an estimated audience of 322,799 people in United States, concentrated in New York and California.

02

What is the gender split and age of Saint Barthélemy fans?

57.8% of Saint Barthélemy fans are female, 42.2% are male, with an average age of 42.6 years.

03

Which brands do Saint Barthélemy fans like most?

Saint Barthélemy fans show strongest brand affinity for Sint Maarten (102.74×), Saint-Tropez (96.85×), and Daiso (19.55×) over the country average.

04

Where do Saint Barthélemy fans live in United States?

Saint Barthélemy fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Barthélemy fans also like?

Beyond Saint Barthélemy itself, the audience over-indexes on Saint-Tropez (96.85×), Daiso (19.55×), Postmates (28.45×), and Joey Diaz (23.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Barthélemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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