Saint Barthélemy Audience in United States

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Saint Barthélemy has an estimated audience of 322,799 people in United States. 57.8% are female, 42.2% are male, average age 42.6. Top regions: New York, California, Florida. Top brand affinities: Sint Maarten, Saint-Tropez, Postmates, Asado, Joey Diaz.

The average Saint Barthélemy fan in United States is 42.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Sint Maarten, Saint-Tropez, Postmates, with strongest over-indexing on Sint Maarten (112.95× the country average). Demographically, the Saint Barthélemy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Saint Barthélemy fans

Demographic split for Saint Barthélemy audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.6
Estimated audience size322,799

Audience persona

The typical Saint Barthélemy fan in United States is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Sint Maarten.

Top regions in United States

Top regions ranked by reach for Saint Barthélemy in United States
RegionReachAffinity
New York43,6532.42×
California38,7631.09×
Florida34,1171.56×
Texas28,2511.02×
New Jersey16,2951.98×
Georgia13,6341.37×
Illinois12,4531.16×
Pennsylvania11,6931.08×
Massachusetts10,8701.71×
North Carolina10,7901.11×
Virginia9,6631.23×
Ohio8,7830.88×
Maryland7,6471.38×
Michigan7,2690.86×
Tennessee6,1240.95×
Connecticut6,0341.86×
South Carolina5,4601.12×
Washington5,4100.84×
Colorado5,4041.06×
Arizona5,1560.78×
Indiana4,7420.8×
Minnesota4,4760.97×
Missouri4,0130.77×
Louisiana3,9590.95×
Wisconsin3,8770.8×
Alabama3,8410.85×
Kentucky3,1070.77×
Oregon2,8350.77×
Nevada2,5230.81×
Oklahoma2,4440.68×
Washington, District of Columbia2,1802.25×
Kansas1,9970.79×
Utah1,9950.69×
Iowa1,9060.72×
Arkansas1,8080.68×
Mississippi1,7920.67×
New Hampshire1,5171.19×
Rhode Island1,3921.35×
Maine1,2181.05×
Hawaii1,1230.81×
Nebraska1,0640.66×
Idaho1,0010.62×
West Virginia8550.57×
Delaware8130.91×
New Mexico7780.48×
Montana6830.76×
Vermont5881.04×
South Dakota3940.53×
North Dakota3740.56×
Alaska3320.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Barthélemy audience
BrandAffinityCategory
Sint Maarten112.95×Travel & Leisure
Saint-Tropez102.48×Travel & Leisure
Postmates43.72×Food & Beverages
Asado33.52×Food & Beverages
Joey Diaz35.74×Movies & TV
Guadeloupe26.53×Travel & Leisure
Curaçao20.13×Travel & Leisure
Kia Sportage12.83×Cars & Mobility
Nordstrom rack2.92×Fashion & Accessoires
stevie nicks7.95×Music & Radio
Golf Channel3.6×Sports
Casa de Campo28.16×Travel & Leisure
Planet Fitness2.28×Sports
Acapulco12.3×Travel & Leisure
Daiso10.28×Fashion & Accessoires
Largemouth bass5.21×Food & Beverages
Boho-chic3.4×Fashion & Accessoires
Cannes18.01×Travel & Leisure
Hiking trails4.7×Sports
Livemusic2.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Barthélemy audience
TraitClusterScore
SustainabilityBALANCE2.7
Luxury OrientationPREMIUM2.35
Quality AwarenessPREMIUM2.22
TravellingTHRILL2.14
IndulgenceJOY2.09
Risk AppetiteTHRILL1.96

Worldwide distribution

Worldwide audience distribution share by country for Saint Barthélemy
CountryShare
Italy23.3%
United States15.4%
Japan11.2%

See Saint Barthélemy audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Saint Barthélemy have in United States?

Saint Barthélemy has an estimated audience of 322,799 people in United States, concentrated in New York and California.

What is the gender split and age of Saint Barthélemy fans?

57.8% of Saint Barthélemy fans are female, 42.2% are male, with an average age of 42.6 years.

Which brands do Saint Barthélemy fans like most?

Saint Barthélemy fans show strongest brand affinity for Sint Maarten (112.95×), Saint-Tropez (102.48×), and Postmates (43.72×) over the country average.

Where do Saint Barthélemy fans live in United States?

Saint Barthélemy fans in United States are most concentrated in New York (reach 43,653), California (reach 38,763), and Florida (reach 34,117). These three regions account for the largest share of the active audience.

What other brands do Saint Barthélemy fans also like?

Beyond Saint Barthélemy itself, the audience over-indexes on Saint-Tropez (102.48×), Postmates (43.72×), Asado (33.52×), and Joey Diaz (35.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Barthélemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.