Asado Audience in United States

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Asado has an estimated audience of 1,169,485 people in United States. 43.3% are female, 56.7% are male, average age 38.5. Top regions: Texas, Virginia, California. Top brand affinities: Hunted (TV series), The Truman Show, Instant messaging, CIEE, Reality Bites.

The average Asado fan in United States is 38.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, California. Top brand affinities include Hunted (TV series), The Truman Show, Instant messaging, with strongest over-indexing on Hunted (TV series) (72.25× the country average). Demographically, the Asado audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Asado fans

Demographic split for Asado audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.5
Estimated audience size1,169,485

Audience persona

The typical Asado fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Hunted (TV series).

Top regions in United States

Top regions ranked by reach for Asado in United States
RegionReachAffinity
Texas252,9142.52×
Virginia135,5954.76×
California126,8420.99×
Florida115,5461.46×
Washington99,4324.24×
New York61,2970.94×
New Jersey33,7601.14×
Illinois28,2280.72×
Georgia27,6400.77×
Utah27,2952.61×
North Carolina23,4440.67×
Pennsylvania21,3390.54×
New Mexico20,7733.54×
Arizona20,4030.85×
Colorado18,1670.99×
Massachusetts17,1340.74×
Maryland16,7700.83×
Ohio16,1200.45×
Michigan14,3930.47×
Rhode Island13,6763.67×
Tennessee13,4490.57×
Missouri12,6430.67×
Oklahoma11,4980.89×
South Carolina11,0050.63×
Indiana10,6320.5×
Nevada9,7510.86×
Minnesota9,5560.57×
Oregon9,5490.71×
Connecticut9,4270.8×
Wisconsin8,9270.51×
Louisiana8,7340.58×
Kansas8,0280.87×
Kentucky7,8960.54×
Alabama7,4970.46×
Arkansas5,1730.54×
Iowa4,5980.48×
Washington, District of Columbia4,1721.19×
Mississippi3,8820.4×
Hawaii3,5980.72×
Idaho3,4980.6×
Nebraska3,2910.56×
New Hampshire2,0000.43×
West Virginia1,9910.37×
Maine1,9690.47×
Montana1,6470.51×
Delaware1,4880.46×
Alaska1,1630.46×
South Dakota1,0840.4×
Vermont9500.46×
North Dakota9340.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asado audience
BrandAffinityCategory
Hunted (TV series)72.25×Movies & TV
The Truman Show54.39×Movies & TV
Instant messaging3.22×Internet & Social Media
CIEE63.48×Business & Career
Reality Bites37.68×Movies & TV
Bad Bunny4.32×Music & Radio
Food1.57×Food & Beverages
Paraguay13.28×Travel & Leisure
Disney, Oklahoma12.62×
Pollo Tropical9.98×Food & Beverages
Olivia Wilde10.18×Movies & TV
Voetbal International17.83×Sports
Dallas BBQ23.76×Food & Beverages
Uruguay4.52×Travel & Leisure
Boca Juniors12.53×Sports
River Plate20.91×Sports
Soccer1.72×Sports
Spanish language2.88×Politics & Society
Cuisine1.56×Food & Beverages
Studio Classroom 空中英語教室93.98×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asado audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Risk AppetiteTHRILL1.96
Urban LifestyleOPEN1.63
Social Media UsageJOY1.45
IndulgenceJOY1.42
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Asado
CountryShare
Mexico14.6%
Argentina14.2%
Colombia8.5%

See Asado audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Asado have in United States?

Asado has an estimated audience of 1,169,485 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Asado fans?

43.3% of Asado fans are female, 56.7% are male, with an average age of 38.5 years.

Which brands do Asado fans like most?

Asado fans show strongest brand affinity for Hunted (TV series) (72.25×), The Truman Show (54.39×), and Instant messaging (3.22×) over the country average.

Where do Asado fans live in United States?

Asado fans in United States are most concentrated in Texas (reach 252,914), Virginia (reach 135,595), and California (reach 126,842). These three regions account for the largest share of the active audience.

What other brands do Asado fans also like?

Beyond Asado itself, the audience over-indexes on The Truman Show (54.39×), Instant messaging (3.22×), CIEE (63.48×), and Reality Bites (37.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.