Rascasse Audience Intelligence

Asado Audience in United States

A data profile of the people who buy, follow and care about Asado in United States — modelled from more than twelve digital signal sources. Asado has an estimated audience of 1,169,485 people in United States.

#8147among Topic in United States#1210in Food & Beverages

The average Asado fan in United States is 38.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Washington, California.

Top brand affinities include Hunted (TV series), The Truman Show, Instant messaging, with strongest over-indexing on Hunted (TV series) (72.25× the country average).

Demographically, the Asado audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asado fan in United States is more male, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Hunted (TV series).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asado profile in United States.

Audience size
1.2M
in United States
Gender
43.3%♀
56.7% male
Age
38.5
average years
Country rank
#21257
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asado fans

43.3% are female, 56.7% are male, average age 38.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Asado audience in United States
MetricValue
Female43.3%
Male56.7%
Average age38.5
Estimated audience size1,169,485
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Asado audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Asado audience comes from United States.

Worldwide audience distribution share by country for Asado
CountryShare
Mexico14.6%
Argentina14.2%
Colombia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asado audience in United States is strongest.

Fig. 05

Top regions by affinity

Asado fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K5.12×
02Virginia~100K3.71×
03Rhode Island~10K3.23×
04New Mexico~20K2.88×
05Texas~200K2.28×
06Utah~20K2.08×
07Florida~100K1.23×
08New Jersey~30K1.15×
09Washington, District of Columbia~4K1.01×
10Connecticut~10K0.99×
11Kansas~9K0.95×
12Colorado~20K0.93×
13California~100K0.91×
14Missouri~20K0.91×
15Oklahoma~10K0.89×
16New York~60K0.86×
17Arizona~20K0.83×
18Alaska~2K0.83×
19Georgia~30K0.82×
20Maryland~20K0.82×
21South Carolina~10K0.82×
22Hawaii~4K0.82×
23Nevada~9K0.81×
24Vermont~2K0.81×
25Delaware~3K0.80×
26Massachusetts~20K0.79×
27South Dakota~2K0.79×
28Montana~3K0.78×
29North Dakota~2K0.78×
30Idaho~4K0.77×
31Nebraska~4K0.75×
32Illinois~30K0.74×
33North Carolina~30K0.74×
34Oregon~10K0.74×
35New Hampshire~3K0.74×
36Arkansas~7K0.71×
37Maine~3K0.71×
38West Virginia~4K0.70×
39Pennsylvania~30K0.69×
40Tennessee~20K0.69×
41Louisiana~10K0.69×
42Kentucky~10K0.67×
43Mississippi~6K0.67×
44Wisconsin~10K0.66×
45Indiana~10K0.65×
46Minnesota~10K0.65×
47Iowa~6K0.65×
48Michigan~20K0.61×
49Alabama~10K0.61×
50Ohio~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Asado, United States
0.55×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asado audience
#·InterestCategoryAffinity×
01Hunted (TV series)Movies & TV72.25×
02CIEEBusiness & Career63.48×
03The Truman ShowMovies & TV54.39×
04Reality BitesMovies & TV37.68×
05Dallas BBQFood & Beverages23.76×
06Voetbal InternationalSports17.83×
07ParaguayTravel & Leisure13.28×
08Disney, OklahomaPOI12.62×
09Boca JuniorsSports12.53×
10Olivia WildeMovies & TV10.18×
11Pollo TropicalFood & Beverages9.98×
12UruguayTravel & Leisure4.52×
13Bad BunnyMusic & Radio4.32×
14Instant messagingInternet & Social Media3.22×
15Spanish languagePolitics & Society2.88×
16FIFA World CupSports1.87×
17FIFA World Cup 2026Sports1.83×
18SoccerSports1.72×
19FoodFood & Beverages1.57×
20CuisineFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asado audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Convenience OrientationPREMIUM1.36×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asado audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Risk AppetiteTHRILL0.91×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asado have in United States?

Asado has an estimated audience of 1,169,485 people in United States, concentrated in Texas and Washington.

02

What is the gender split and age of Asado fans?

43.3% of Asado fans are female, 56.7% are male, with an average age of 38.5 years.

03

Which brands do Asado fans like most?

Asado fans show strongest brand affinity for Hunted (TV series) (72.25×), The Truman Show (54.39×), and Instant messaging (3.22×) over the country average.

04

Where do Asado fans live in United States?

Asado fans in United States are most concentrated in Texas (reach ~200K), Washington (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Asado fans also like?

Beyond Asado itself, the audience over-indexes on The Truman Show (54.39×), Instant messaging (3.22×), FIFA World Cup 2026 (1.83×), and CIEE (63.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Asado audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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