A data profile of the people who buy, follow and care about Reality Bites in United States — modelled from more than twelve digital signal sources. Reality Bites has an estimated audience of 359,472 people in United States.
The average Reality Bites fan in United States is 40.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Celebrity Big Brother, River Plate, Rick Astley, with strongest over-indexing on Celebrity Big Brother (85.41× the country average).
Demographically, the Reality Bites audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Reality Bites fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Celebrity Big Brother.
The key figures that characterise the Reality Bites profile in United States.
48.2% are female, 51.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.9 |
| Estimated audience size | 359,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Reality Bites audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.8% |
| Italy | 26.4% |
| United Kingdom | 4.8% |
Where the Reality Bites audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~3K | 3.84× | |
| 02 | Illinois | ~20K | 1.73× | |
| 03 | Oregon | ~6K | 1.51× | |
| 04 | Vermont | <1K | 1.35× | |
| 05 | Washington | ~9K | 1.25× | |
| 06 | California | ~50K | 1.20× | |
| 07 | Maine | ~1K | 1.18× | |
| 08 | New York | ~20K | 1.16× | |
| 09 | Massachusetts | ~8K | 1.14× | |
| 10 | Washington, District of Columbia | ~1K | 1.13× | |
| 11 | Colorado | ~6K | 1.10× | |
| 12 | Rhode Island | ~1K | 1.10× | |
| 13 | Minnesota | ~5K | 1.06× | |
| 14 | Texas | ~30K | 1.05× | |
| 15 | New Hampshire | ~1K | 1.05× | |
| 16 | Connecticut | ~4K | 1.02× | |
| 17 | Wisconsin | ~5K | 0.99× | |
| 18 | Montana | <1K | 0.99× | |
| 19 | Utah | ~3K | 0.98× | |
| 20 | New Mexico | ~2K | 0.97× | |
| 21 | Idaho | ~2K | 0.96× | |
| 22 | Missouri | ~5K | 0.95× | |
| 23 | Oklahoma | ~4K | 0.94× | |
| 24 | Pennsylvania | ~10K | 0.92× | |
| 25 | Arizona | ~6K | 0.92× | |
| 26 | Michigan | ~8K | 0.89× | |
| 27 | Iowa | ~3K | 0.89× | |
| 28 | Kansas | ~2K | 0.89× | |
| 29 | Kentucky | ~4K | 0.88× | |
| 30 | New Jersey | ~8K | 0.87× | |
| 31 | Nebraska | ~2K | 0.87× | |
| 32 | Virginia | ~7K | 0.86× | |
| 33 | Tennessee | ~6K | 0.86× | |
| 34 | North Dakota | <1K | 0.86× | |
| 35 | Ohio | ~9K | 0.84× | |
| 36 | Indiana | ~5K | 0.84× | |
| 37 | Maryland | ~5K | 0.84× | |
| 38 | Hawaii | ~1K | 0.84× | |
| 39 | South Dakota | <1K | 0.83× | |
| 40 | Nevada | ~3K | 0.82× | |
| 41 | Delaware | <1K | 0.82× | |
| 42 | West Virginia | ~1K | 0.80× | |
| 43 | North Carolina | ~8K | 0.78× | |
| 44 | Louisiana | ~3K | 0.78× | |
| 45 | Arkansas | ~2K | 0.78× | |
| 46 | South Carolina | ~4K | 0.76× | |
| 47 | Georgia | ~8K | 0.73× | |
| 48 | Florida | ~20K | 0.68× | |
| 49 | Alabama | ~3K | 0.68× | |
| 50 | Mississippi | ~2K | 0.68× |
The strongest cross-interests of the Reality Bites audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | River Plate | Sports | 133.83× | ||
| 02 | Ace of Base | Music & Radio | 103.75× | ||
| 03 | Celebrity Big Brother | Movies & TV | 85.41× | ||
| 04 | DuckTales | Movies & TV | 82.69× | ||
| 05 | Diego Maradona | Sports | 71.35× | ||
| 06 | Rick Astley | Music & Radio | 66.38× | ||
| 07 | INXS | Music & Radio | 58.29× | ||
| 08 | Luka Modrić | Sports | 57.39× | ||
| 09 | Kitchen Nightmares | Movies & TV | 45.01× | ||
| 10 | Boca Juniors | Sports | 40.60× | ||
| 11 | Asado | Food & Beverages | 37.68× | ||
| 12 | Teletubbies | Kids & Family | 29.71× | ||
| 13 | Flight Club | Movies & TV | 20.00× | ||
| 14 | FIFA Club World Cup | Sports | 20.00× | ||
| 15 | Borussia Dortmund | Sports | 20.00× | ||
| 16 | Adam Levine | Music & Radio | 20.00× | ||
| 17 | The Wizard of Oz | Movies & TV | 20.00× | ||
| 18 | Ronaldinho | Sports | 20.00× | ||
| 19 | Ming-Na Wen | Movies & TV | 19.13× | ||
| 20 | Poster | Arts & Culture | 8.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.91× | |
| Tradition | CONSERVATISM | 1.67× | |
| Creativity | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
Reality Bites has an estimated audience of 359,472 people in United States, concentrated in California and Texas.
48.2% of Reality Bites fans are female, 51.8% are male, with an average age of 40.9 years.
Reality Bites fans show strongest brand affinity for Celebrity Big Brother (85.41×), River Plate (133.83×), and Rick Astley (66.38×) over the country average.
Reality Bites fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Reality Bites itself, the audience over-indexes on River Plate (133.83×), Rick Astley (66.38×), Ace of Base (103.75×), and DuckTales (82.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Reality Bites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.