Celebrity Big Brother Audience in United States

Celebrity Big Brother logo

Celebrity Big Brother has an estimated audience of 1,981,529 people in United States. 64.8% are female, 35.2% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: The Truman Show, The Challenge (TV series), The Hills, Next (TV series), T-Mobile.

The average Celebrity Big Brother fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Truman Show, The Challenge (TV series), The Hills, with strongest over-indexing on The Truman Show (105.51× the country average). Demographically, the Celebrity Big Brother audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Celebrity Big Brother fans

Demographic split for Celebrity Big Brother audience in United States
MetricValue
Female64.8%
Male35.2%
Average age36.8
Estimated audience size1,981,529

Audience persona

The typical Celebrity Big Brother fan in United States is more female, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for The Truman Show.

Top regions in United States

Top regions ranked by reach for Celebrity Big Brother in United States
RegionReachAffinity
California224,4241.03×
Texas177,3451.04×
New York108,8870.98×
Florida100,8080.75×
Illinois93,3471.41×
North Carolina88,0751.48×
Georgia80,3591.32×
Michigan76,1711.47×
Ohio66,1841.08×
Pennsylvania60,2490.9×
Virginia56,9391.18×
Tennessee53,5711.35×
Massachusetts51,4411.32×
Indiana51,1551.41×
New Jersey48,3730.96×
Wisconsin43,3141.45×
Kentucky40,8641.64×
Maryland38,4171.13×
South Carolina37,4351.26×
Minnesota34,8031.23×
Colorado34,2231.1×
Washington29,8290.75×
Connecticut22,7841.15×
Arizona22,0990.55×
Iowa21,1781.3×
Oregon20,9470.92×
Kansas19,3061.24×
Oklahoma19,0510.87×
Missouri17,8340.56×
Louisiana17,7220.69×
Mississippi17,0611.05×
Alabama16,5190.6×
Utah15,3640.87×
Nevada13,9050.73×
Arkansas12,1450.74×
Nebraska11,1641.12×
Washington, District of Columbia8,3721.41×
Hawaii8,1640.96×
Maine8,1301.15×
New Mexico7,5000.75×
New Hampshire7,4950.96×
West Virginia7,3360.79×
Idaho6,5660.66×
Rhode Island4,9570.79×
South Dakota3,9540.86×
Montana3,7700.69×
Delaware3,5860.66×
Vermont3,5861.03×
North Dakota3,4910.86×
Wyoming1,5700.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Celebrity Big Brother audience
BrandAffinityCategory
The Truman Show105.51×Movies & TV
The Challenge (TV series)61.18×Movies & TV
The Hills41.78×Movies & TV
Next (TV series)58.5×Movies & TV
T-Mobile13.3×Technology & Electronics
Fear Factor93.08×Movies & TV
Face Off (TV series)92.88×Movies & TV
The Real World104.89×Movies & TV
Hoarders81.8×Movies & TV
Jersey Shore (TV series)39.07×Movies & TV
CIEE188.15×Business & Career
Mediacom63.27×Business & Career
Reality Bites85.41×Movies & TV
Snooki38.44×Fashion & Accessoires
DirecTV6.69×Movies & TV
The SpongeBob SquarePants Movie45.14×Movies & TV
American Idol12.35×Movies & TV
Global Television Network6.97×Movies & TV
Little Black Book115.55×Movies & TV
Kourtney and Kim Take New York82.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Celebrity Big Brother audience
TraitClusterScore
Risk AppetiteTHRILL1.75
Luxury OrientationPREMIUM1.58
ExtroversionTHRILL1.54
TraditionCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.29
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Celebrity Big Brother
CountryShare
United States49.8%
United Kingdom13.4%
Denmark12.7%

See Celebrity Big Brother audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Celebrity Big Brother have in United States?

Celebrity Big Brother has an estimated audience of 1,981,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Celebrity Big Brother fans?

64.8% of Celebrity Big Brother fans are female, 35.2% are male, with an average age of 36.8 years.

Which brands do Celebrity Big Brother fans like most?

Celebrity Big Brother fans show strongest brand affinity for The Truman Show (105.51×), The Challenge (TV series) (61.18×), and The Hills (41.78×) over the country average.

Where do Celebrity Big Brother fans live in United States?

Celebrity Big Brother fans in United States are most concentrated in California (reach 224,424), Texas (reach 177,345), and New York (reach 108,887). These three regions account for the largest share of the active audience.

What other brands do Celebrity Big Brother fans also like?

Beyond Celebrity Big Brother itself, the audience over-indexes on The Challenge (TV series) (61.18×), The Hills (41.78×), Next (TV series) (58.5×), and T-Mobile (13.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Big Brother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.