Rascasse Audience Intelligence

Celebrity Big Brother Audience in United States

A data profile of the people who buy, follow and care about Celebrity Big Brother in United States — modelled from more than twelve digital signal sources. Celebrity Big Brother has an estimated audience of 1,814,142 people in United States.

#262among TV series in United States#965among Movie / TV Show / Series in United States#2435in Movies & TV

The average Celebrity Big Brother fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include The Truman Show, The Challenge (TV series), The Hills, with strongest over-indexing on The Truman Show (105.51× the country average).

Demographically, the Celebrity Big Brother audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Celebrity Big Brother fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for The Truman Show.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity Big Brother profile in United States.

Audience size
1.8M
in United States
Gender
64.8%♀
35.2% male
Age
36.8
average years
Country rank
#15361
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity Big Brother viewers

64.8% are female, 35.2% are male, average age 36.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Celebrity Big Brother audience in United States
MetricValue
Female64.8%
Male35.2%
Average age36.8
Estimated audience size1,814,142
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Celebrity Big Brother audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Celebrity Big Brother audience comes from United States.

Worldwide audience distribution share by country for Celebrity Big Brother
CountryShare
United States53.4%
Denmark15.2%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity Big Brother audience in United States is strongest.

Fig. 05

Top regions by affinity

Celebrity Big Brother fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K2.06×
02Indiana~70K1.90×
03Kentucky~50K1.88×
04Michigan~100K1.84×
05Illinois~100K1.51×
06North Carolina~90K1.45×
07Kansas~20K1.43×
08Vermont~5K1.42×
09Iowa~20K1.41×
10Wisconsin~40K1.29×
11Alabama~40K1.29×
12Washington, District of Columbia~7K1.18×
13Connecticut~20K1.17×
14Ohio~70K1.15×
15Tennessee~50K1.15×
16Virginia~50K1.09×
17Georgia~70K1.07×
18South Carolina~30K1.07×
19Missouri~30K1.06×
20Arkansas~20K1.05×
21Minnesota~30K1.03×
22Massachusetts~40K1.02×
23Maryland~30K0.98×
24Utah~20K0.97×
25South Dakota~4K0.97×
26Arizona~40K0.91×
27Maine~6K0.91×
28Texas~100K0.87×
29New Hampshire~7K0.86×
30West Virginia~8K0.85×
31New Jersey~40K0.84×
32North Dakota~3K0.84×
33Colorado~30K0.83×
34New York~90K0.81×
35Pennsylvania~50K0.81×
36Montana~4K0.81×
37California~200K0.80×
38Mississippi~10K0.80×
39Hawaii~7K0.80×
40Oregon~20K0.77×
41Oklahoma~20K0.74×
42Florida~100K0.71×
43Rhode Island~4K0.71×
44Washington~30K0.70×
45Idaho~7K0.70×
46Delaware~4K0.67×
47Louisiana~20K0.66×
48New Mexico~7K0.65×
49Nevada~10K0.61×
50Alaska~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Celebrity Big Brother, United States
0.60×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity Big Brother audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity Big Brother audience
#·InterestCategoryAffinity×
01CIEEBusiness & Career188.15×
02Little Black BookMovies & TV115.55×
03The Truman ShowMovies & TV105.51×
04The Real WorldMovies & TV104.89×
05Fear FactorMovies & TV93.08×
06Face Off (TV series)Movies & TV92.88×
07Reality BitesMovies & TV85.41×
08HoardersMovies & TV81.80×
09MediacomBusiness & Career63.27×
10The Challenge (TV series)Movies & TV61.18×
11Snooki & JwowwMovies & TV59.95×
12The SpongeBob SquarePants MovieMovies & TV45.14×
13The HillsMovies & TV41.78×
14Jersey Shore (TV series)Movies & TV39.07×
15SnookiFashion & Accessoires38.44×
16Cox CommunicationsMovies & TV17.73×
17T-MobileTechnology & Electronics13.30×
18American IdolMovies & TV12.35×
19Global Television NetworkMovies & TV6.97×
20DirecTVMovies & TV6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity Big Brother audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity Big Brother audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Convenience OrientationPREMIUM1.46×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity Big Brother audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Career OrientationPOWER0.94×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity Big Brother have in United States?

Celebrity Big Brother has an estimated audience of 1,814,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Celebrity Big Brother viewers?

64.8% of Celebrity Big Brother fans are female, 35.2% are male, with an average age of 36.8 years.

03

Which brands do Celebrity Big Brother fans like most?

Celebrity Big Brother fans show strongest brand affinity for The Truman Show (105.51×), The Challenge (TV series) (61.18×), and The Hills (41.78×) over the country average.

04

Where do Celebrity Big Brother fans live in United States?

Celebrity Big Brother fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity Big Brother fans also like?

Beyond Celebrity Big Brother itself, the audience over-indexes on The Challenge (TV series) (61.18×), The Hills (41.78×), T-Mobile (13.3×), and Fear Factor (93.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Celebrity Big Brother audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrity Big Brother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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