Rascasse Audience Intelligence

Cox Communications Target Market in United States

A data profile of the people who buy, follow and care about Cox Communications in United States — modelled from more than twelve digital signal sources. Cox Communications has an estimated audience of 4,379,693 people in United States.

#764among Brand in United States#798in Movies & TV

The average Cox Communications fan in United States is 34.9 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, Kansas, Louisiana.

Top brand affinities include Hair Extensions, United States national football team, Folk music, with strongest over-indexing on Hair Extensions (7.41× the country average).

Demographically, the Cox Communications audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cox Communications fan in United States is balanced, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cox Communications profile in United States.

Audience size
4.4M
in United States
Gender
53.5%♀
46.5% male
Age
34.9
average years
Country rank
#7446
Brand in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cox Communications

53.5% are female, 46.5% are male, average age 34.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Cox Communications audience in United States
MetricValue
Female53.5%
Male46.5%
Average age34.9
Estimated audience size4,379,693
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Cox Communications audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3913%
40-4913%
50+19%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Cox Communications audience comes from United States.

Worldwide audience distribution share by country for Cox Communications
CountryShare
United States86.7%
Spain2.5%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cox Communications audience in United States is strongest.

Fig. 05

Top regions by affinity

Cox Communications customers by region in United States
#RegionReachAffinity×
01Rhode Island~60K10.33×
02Kansas~100K7.70×
03Nebraska~50K5.80×
04Louisiana~100K4.55×
05Oklahoma~80K3.93×
06Arizona~100K3.79×
07Nevada~50K2.75×
08Arkansas~30K2.18×
09Connecticut~40K1.92×
10Virginia~70K1.51×
11Georgia~40K0.78×
12Iowa~10K0.66×
13Alaska~2K0.63×
14Vermont~2K0.63×
15North Dakota~2K0.58×
16South Dakota~2K0.54×
17Delaware~3K0.53×
18West Virginia~4K0.50×
19Washington, District of Columbia~3K0.48×
20Maine~3K0.47×
21Montana~2K0.47×
22New Hampshire~3K0.46×
23Hawaii~3K0.40×
24Idaho~3K0.38×
25New Mexico~3K0.36×
26Missouri~10K0.35×
27Mississippi~5K0.34×
28California~70K0.33×
29Alabama~8K0.32×
30Florida~40K0.29×
31Kentucky~6K0.27×
32Utah~4K0.26×
33Massachusetts~9K0.25×
34Oregon~5K0.24×
35Colorado~7K0.23×
36Wisconsin~6K0.23×
37South Carolina~6K0.23×
38Ohio~10K0.21×
39Indiana~7K0.21×
40Minnesota~6K0.21×
41Tennessee~7K0.20×
42Maryland~6K0.20×
43North Carolina~10K0.18×
44Washington~7K0.18×
45Michigan~8K0.17×
46New Jersey~8K0.16×
47Texas~20K0.15×
48Illinois~9K0.15×
49Pennsylvania~9K0.15×
50New York~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Cox Communications, United States
0.14×1.00×10.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cox Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cox Communications audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV17.73×
02United States national football teamSports16.74×
03Charter CommunicationsTechnology & Electronics12.00×
04Tubi TVMovies & TV9.10×
05Tidal (service)Music & Radio8.84×
06Anastasia Beverly HillsBeauty & Wellness8.00×
07Digital audio workstationTechnology & Electronics7.64×
08Hair ExtensionsBeauty & Wellness7.41×
09Dish NetworkTechnology & Electronics6.48×
10Folk musicMusic & Radio6.10×
11RokuMovies & TV5.30×
12Collectible card gameGames4.50×
13FiberglassTechnology & Electronics4.41×
14MangaLiterature3.54×
15High-definition televisionTechnology & Electronics3.27×
16Anime and manga fandomLiterature3.01×
17Mobile gameGames2.25×
18First-person shooter gamesGames2.16×
19ComicsLiterature1.92×
20Pizza HutFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cox Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cox Communications audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.84×
PatriotismCONSERVATISM1.45×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cox Communications audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.64×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cox Communications's target market in United States?

Cox Communications's target market in United States covers an estimated 4,379,693 people, concentrated in Arizona and Kansas.

02

What is the gender split and age of Cox Communications customers?

53.5% of the Cox Communications audience are female, 46.5% are male, with an average age of 34.9 years.

03

Which brands do Cox Communications fans like most?

Cox Communications fans show strongest brand affinity for Hair Extensions (7.41×), United States national football team (16.74×), and Folk music (6.1×) over the country average.

04

Where do Cox Communications fans live in United States?

Cox Communications fans in United States are most concentrated in Arizona (reach ~100K), Kansas (reach ~100K), and Louisiana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cox Communications fans also like?

Beyond Cox Communications itself, the audience over-indexes on United States national football team (16.74×), Folk music (6.1×), Celebrity Big Brother (17.73×), and High-definition television (3.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cox Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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