Rascasse Audience Intelligence

Charter Communications Target Market in United States

A data profile of the people who buy, follow and care about Charter Communications in United States — modelled from more than twelve digital signal sources. Charter Communications has an estimated audience of 2,250,588 people in United States.

#13among Mobile phone operator in United States#1305among Brand in United States#482in Technology & Electronics

The average Charter Communications fan in United States is 35.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Comcast Cable, DirecTV, T-Mobile, with strongest over-indexing on Comcast Cable (7.71× the country average).

Demographically, the Charter Communications audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charter Communications fan in United States is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Comcast Cable.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charter Communications profile in United States.

Audience size
2.3M
in United States
Gender
55.4%♀
44.6% male
Age
35.5
average years
Country rank
#12948
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charter Communications

55.4% are female, 44.6% are male, average age 35.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Charter Communications audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.5
Estimated audience size2,250,588
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Charter Communications audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3914%
40-4915%
50+19%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Charter Communications audience comes from United States.

Worldwide audience distribution share by country for Charter Communications
CountryShare
United States88.8%
India4.1%
Germany2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charter Communications audience in United States is strongest.

Fig. 05

Top regions by affinity

Charter Communications customers by region in United States
#RegionReachAffinity×
01North Carolina~200K2.78×
02Colorado~80K2.20×
03Ohio~100K2.10×
04Missouri~80K2.08×
05Maine~20K2.02×
06Wisconsin~70K2.01×
07South Carolina~70K1.96×
08Connecticut~40K1.88×
09Kentucky~50K1.79×
10Wyoming~5K1.52×
11Montana~9K1.51×
12Texas~300K1.39×
13Hawaii~10K1.36×
14New York~200K1.31×
15Alabama~40K1.23×
16Michigan~70K1.18×
17Florida~200K1.09×
18Nebraska~10K1.03×
19California~200K0.98×
20Washington, District of Columbia~7K0.98×
21Tennessee~40K0.97×
22Minnesota~30K0.92×
23Kansas~20K0.90×
24Louisiana~30K0.89×
25Georgia~60K0.88×
26Oregon~20K0.87×
27Alaska~4K0.83×
28Massachusetts~40K0.82×
29Nevada~20K0.81×
30Indiana~30K0.80×
31New Hampshire~7K0.80×
32North Dakota~4K0.80×
33South Dakota~4K0.78×
34West Virginia~8K0.72×
35Rhode Island~5K0.72×
36Delaware~4K0.72×
37Virginia~40K0.70×
38Idaho~8K0.67×
39New Mexico~7K0.64×
40Oklahoma~20K0.62×
41Mississippi~10K0.62×
42Arkansas~10K0.62×
43Washington~30K0.61×
44Illinois~40K0.58×
45Iowa~10K0.58×
46Arizona~30K0.56×
47New Jersey~30K0.53×
48Utah~10K0.53×
49Pennsylvania~40K0.46×
50Maryland~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Charter Communications, United States
0.46×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charter Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charter Communications audience
#·InterestCategoryAffinity×
01MediacomBusiness & Career22.78×
02Celebrity Big BrotherMovies & TV18.41×
03Tidal (service)Music & Radio14.25×
04Cox CommunicationsMovies & TV12.00×
05ChromecastTechnology & Electronics11.13×
06The HillsMovies & TV9.74×
07BroadbandTechnology & Electronics8.61×
08VuduInternet & Social Media8.15×
09Comcast CableTechnology & Electronics7.71×
10Home cinemaTechnology & Electronics7.30×
11Smart TVTechnology & Electronics6.30×
12Pandora RadioMusic & Radio6.19×
13ComcastTechnology & Electronics6.14×
14RokuMovies & TV6.06×
15Pay televisionMovies & TV5.28×
16DirecTVMovies & TV5.21×
17IPTVTechnology & Electronics4.51×
18Digital televisionMovies & TV4.20×
19T-MobileTechnology & Electronics3.80×
20AT&TTechnology & Electronics3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charter Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charter Communications audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
Social Media UsageJOY1.10×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charter Communications audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.85×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Charter Communications's target market in United States?

Charter Communications's target market in United States covers an estimated 2,250,588 people, concentrated in Texas and California.

02

What is the gender split and age of Charter Communications customers?

55.4% of the Charter Communications audience are female, 44.6% are male, with an average age of 35.5 years.

03

Which brands do Charter Communications fans like most?

Charter Communications fans show strongest brand affinity for Comcast Cable (7.71×), DirecTV (5.21×), and T-Mobile (3.8×) over the country average.

04

Where do Charter Communications fans live in United States?

Charter Communications fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Charter Communications fans also like?

Beyond Charter Communications itself, the audience over-indexes on DirecTV (5.21×), T-Mobile (3.8×), The Hills (9.74×), and Pay television (5.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charter Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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