Charter Communications Audience in United States

Charter Communications logo

Charter Communications has an estimated audience of 2,264,099 people in United States. 55.4% are female, 44.6% are male, average age 35.5. Top regions: Texas, California, North Carolina. Top brand affinities: DirecTV, T-Mobile, The Hills, Celebrity Big Brother, Pay television.

The average Charter Communications fan in United States is 35.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include DirecTV, T-Mobile, The Hills, with strongest over-indexing on DirecTV (5.21× the country average). Demographically, the Charter Communications audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Charter Communications fans

Demographic split for Charter Communications audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.5
Estimated audience size2,264,099

Audience persona

The typical Charter Communications fan in United States is more female, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for DirecTV.

Top regions in United States

Top regions ranked by reach for Charter Communications in United States
RegionReachAffinity
Texas331,8731.71×
California249,7071×
North Carolina183,9242.7×
New York164,6871.3×
Florida161,0951.05×
Ohio126,6721.82×
Colorado85,2122.39×
Missouri74,0282.03×
Georgia72,9731.05×
South Carolina70,5382.07×
Michigan61,8141.04×
Wisconsin59,3331.74×
Connecticut47,3572.09×
Virginia46,2490.84×
Alabama45,6911.44×
Kentucky45,5501.6×
Tennessee44,7070.98×
Illinois43,9580.58×
Massachusetts36,0480.81×
Louisiana33,0231.13×
Pennsylvania30,6550.4×
Indiana30,0050.73×
New Jersey29,6110.51×
Minnesota27,9620.86×
Washington25,0510.55×
Arizona24,7510.54×
Oregon21,0930.81×
Nevada16,8960.77×
Kansas16,3220.91×
Oklahoma15,2750.61×
Maine15,2351.88×
Maryland14,2220.37×
Hawaii12,0361.24×
Nebraska11,4181.01×
Montana9,1541.46×
Arkansas7,8490.42×
Iowa7,2230.39×
Utah7,2080.36×
Washington, District of Columbia7,0191.03×
New Hampshire6,6080.74×
Mississippi6,4170.34×
Idaho5,3610.47×
Wyoming5,2841.57×
West Virginia5,1890.49×
Rhode Island3,6380.5×
New Mexico3,5820.32×
Delaware3,1030.5×
Vermont3,0950.78×
South Dakota2,1810.42×
North Dakota1,8200.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charter Communications audience
BrandAffinityCategory
DirecTV5.21×Movies & TV
T-Mobile3.8×Technology & Electronics
The Hills9.74×Movies & TV
Celebrity Big Brother18.41×Movies & TV
Pay television5.28×Movies & TV
Roku6.06×Movies & TV
Comcast6.14×Technology & Electronics
Mediacom22.78×Business & Career
Tidal (service)14.25×Music & Radio
IPTV4.51×Technology & Electronics
Vudu8.15×Internet & Social Media
Home cinema7.3×Technology & Electronics
Smart TV6.3×Technology & Electronics
Digital television4.2×Movies & TV
Broadband8.61×Technology & Electronics
Pandora Radio6.19×Music & Radio
AT&T3.05×Technology & Electronics
Chromecast11.13×Technology & Electronics
Frontier Communications14.44×Technology & Electronics
Apple Music3.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charter Communications audience
TraitClusterScore
Risk AppetiteTHRILL2.03
TraditionCONSERVATISM1.64
PatriotismCONSERVATISM1.54
Luxury OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.44
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Charter Communications
CountryShare
United States90.8%
India4.2%
China0.9%

See Charter Communications audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Charter Communications have in United States?

Charter Communications has an estimated audience of 2,264,099 people in United States, concentrated in Texas and California.

What is the gender split and age of Charter Communications fans?

55.4% of Charter Communications fans are female, 44.6% are male, with an average age of 35.5 years.

Which brands do Charter Communications fans like most?

Charter Communications fans show strongest brand affinity for DirecTV (5.21×), T-Mobile (3.8×), and The Hills (9.74×) over the country average.

Where do Charter Communications fans live in United States?

Charter Communications fans in United States are most concentrated in Texas (reach 331,873), California (reach 249,707), and North Carolina (reach 183,924). These three regions account for the largest share of the active audience.

What other brands do Charter Communications fans also like?

Beyond Charter Communications itself, the audience over-indexes on T-Mobile (3.8×), The Hills (9.74×), Celebrity Big Brother (18.41×), and Pay television (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charter Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.