Vudu Audience in United States
Vudu has an estimated audience of 6,747,553 people in United States. 44.0% are female, 56.0% are male, average age 37.9. Top regions: Texas, California, Florida. Top brand affinities: Matt Czuchry, Bruges, Oscar Isaac, Krysten Ritter, Apple TV.
The average Vudu fan in United States is 37.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Matt Czuchry, Bruges, Oscar Isaac, with strongest over-indexing on Matt Czuchry (27.17× the country average). Demographically, the Vudu audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Vudu fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 37.9 |
| Estimated audience size | 6,747,553 |
Audience persona
The typical Vudu fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Matt Czuchry.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 591,976 | 1.02× |
| California | 555,571 | 0.75× |
| Florida | 308,673 | 0.68× |
| New York | 212,768 | 0.56× |
| Ohio | 201,251 | 0.97× |
| Illinois | 170,809 | 0.76× |
| Arizona | 160,015 | 1.16× |
| North Carolina | 157,581 | 0.78× |
| Georgia | 156,303 | 0.75× |
| Michigan | 156,234 | 0.89× |
| Pennsylvania | 153,885 | 0.68× |
| Tennessee | 141,204 | 1.04× |
| Missouri | 138,565 | 1.27× |
| Indiana | 127,797 | 1.04× |
| Utah | 123,941 | 2.05× |
| Washington | 123,883 | 0.92× |
| Virginia | 115,322 | 0.7× |
| Colorado | 114,766 | 1.08× |
| Wisconsin | 110,819 | 1.09× |
| Oklahoma | 101,969 | 1.36× |
| Minnesota | 100,530 | 1.04× |
| Kentucky | 100,353 | 1.19× |
| Alabama | 86,419 | 0.92× |
| Oregon | 81,541 | 1.05× |
| South Carolina | 80,156 | 0.79× |
| New Jersey | 76,051 | 0.44× |
| Arkansas | 72,627 | 1.31× |
| Iowa | 71,485 | 1.29× |
| Kansas | 70,670 | 1.33× |
| Louisiana | 66,750 | 0.77× |
| Nevada | 66,290 | 1.02× |
| Idaho | 60,164 | 1.78× |
| Massachusetts | 60,075 | 0.45× |
| Maryland | 57,436 | 0.5× |
| New Mexico | 47,197 | 1.39× |
| Mississippi | 46,542 | 0.84× |
| Nebraska | 44,210 | 1.31× |
| West Virginia | 36,084 | 1.15× |
| Connecticut | 34,722 | 0.51× |
| Montana | 26,595 | 1.42× |
| Maine | 25,903 | 1.07× |
| North Dakota | 25,559 | 1.84× |
| South Dakota | 24,959 | 1.6× |
| New Hampshire | 22,299 | 0.84× |
| Hawaii | 20,337 | 0.7× |
| Alaska | 17,738 | 1.23× |
| Wyoming | 16,298 | 1.63× |
| Rhode Island | 11,564 | 0.54× |
| Delaware | 8,915 | 0.48× |
| Vermont | 8,249 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matt Czuchry | 27.17× | Music & Radio |
| Bruges | 19.5× | Travel & Leisure |
| Oscar Isaac | 9.91× | Movies & TV |
| Krysten Ritter | 11.46× | Movies & TV |
| Apple TV | 3.75× | Movies & TV |
| Superman | 1.58× | Movies & TV |
| DirecTV | 2.63× | Movies & TV |
| Roku | 4.64× | Movies & TV |
| Evan Rachel Wood | 12.53× | Movies & TV |
| Julia Louis-Dreyfus | 9.12× | Movies & TV |
| Pay television | 3.44× | Movies & TV |
| Elementary (TV series) | 9.4× | Movies & TV |
| Deborah Ann Woll | 13.79× | Movies & TV |
| Josh Gad | 11.98× | Movies & TV |
| Emma Stone | 5.3× | Movies & TV |
| Digital television | 3.27× | Movies & TV |
| IPTV | 3.19× | Technology & Electronics |
| Moonstruck | 17.3× | Movies & TV |
| Peacemaker | 1.84× | Movies & TV |
| Internet Movie Database | 3.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Mindfulness | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.38 |
| Extroversion | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.3 |
| Social Media Usage | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.4% |
| Brazil | 6.0% |
| Spain | 4.5% |
See Vudu audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Vudu have in United States?
Vudu has an estimated audience of 6,747,553 people in United States, concentrated in Texas and California.
What is the gender split and age of Vudu fans?
44.0% of Vudu fans are female, 56.0% are male, with an average age of 37.9 years.
Which brands do Vudu fans like most?
Vudu fans show strongest brand affinity for Matt Czuchry (27.17×), Bruges (19.5×), and Oscar Isaac (9.91×) over the country average.
Where do Vudu fans live in United States?
Vudu fans in United States are most concentrated in Texas (reach 591,976), California (reach 555,571), and Florida (reach 308,673). These three regions account for the largest share of the active audience.
What other brands do Vudu fans also like?
Beyond Vudu itself, the audience over-indexes on Bruges (19.5×), Oscar Isaac (9.91×), Krysten Ritter (11.46×), and Apple TV (3.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vudu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.