Rascasse Audience Intelligence

Vudu Audience in United States

A data profile of the people who buy, follow and care about Vudu in United States — modelled from more than twelve digital signal sources. Vudu has an estimated audience of 6,652,951 people in United States.

#137among Website / Newspaper / Magazine in United States#77in Internet & Social Media

The average Vudu fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Matt Czuchry, Bruges, Oscar Isaac, with strongest over-indexing on Matt Czuchry (27.17× the country average).

Demographically, the Vudu audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vudu fan in United States is more male, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Matt Czuchry.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vudu profile in United States.

Audience size
6.7M
in United States
Gender
44.0%♀
56.0% male
Age
37.9
average years
Country rank
#5237
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vudu

44.0% are female, 56.0% are male, average age 37.9.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Vudu audience in United States
MetricValue
Female44.0%
Male56.0%
Average age37.9
Estimated audience size6,652,951
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Vudu audience in United States
Age bracketShare%
16-1927%
20-2917%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Vudu audience comes from United States.

Worldwide audience distribution share by country for Vudu
CountryShare
United States50.1%
Brazil6.2%
Spain4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vudu audience in United States is strongest.

Fig. 05

Top regions by affinity

Vudu fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.05×
02North Dakota~30K1.96×
03Idaho~60K1.83×
04Wyoming~20K1.68×
05South Dakota~30K1.65×
06Montana~30K1.41×
07New Mexico~50K1.39×
08Arkansas~70K1.34×
09Kansas~70K1.34×
10Iowa~70K1.32×
11Oklahoma~100K1.30×
12Nebraska~40K1.30×
13Alaska~20K1.28×
14Missouri~100K1.24×
15West Virginia~40K1.20×
16Kentucky~100K1.16×
17Arizona~200K1.13×
18Maine~30K1.10×
19Wisconsin~100K1.08×
20Colorado~100K1.04×
21Minnesota~100K1.01×
22Nevada~70K1.01×
23Oregon~80K1.00×
24Tennessee~100K0.98×
25Indiana~100K0.98×
26Ohio~200K0.95×
27Texas~500K0.94×
28Michigan~200K0.88×
29Washington~100K0.88×
30Alabama~80K0.86×
31New Hampshire~20K0.86×
32Mississippi~50K0.83×
33Vermont~10K0.82×
34South Carolina~80K0.77×
35Louisiana~70K0.76×
36North Carolina~200K0.75×
37Hawaii~20K0.75×
38Illinois~200K0.73×
39Georgia~200K0.73×
40California~500K0.72×
41Pennsylvania~200K0.68×
42Virginia~100K0.68×
43Florida~300K0.66×
44Rhode Island~10K0.60×
45New York~200K0.55×
46Connecticut~40K0.55×
47Delaware~10K0.55×
48Maryland~60K0.49×
49Massachusetts~60K0.46×
50New Jersey~70K0.43×
Fig. 06

Affinity by region

Affinity by region — Vudu, United States
0.43×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vudu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vudu audience
#·InterestCategoryAffinity×
01Matt CzuchryMusic & Radio27.17×
02BrugesTravel & Leisure19.50×
03MoonstruckMovies & TV17.30×
04Deborah Ann WollMovies & TV13.79×
05Evan Rachel WoodMovies & TV12.53×
06Josh GadMovies & TV11.98×
07Krysten RitterMovies & TV11.46×
08Oscar IsaacMovies & TV9.91×
09Elementary (TV series)Movies & TV9.40×
10Tidal (service)Music & Radio9.27×
11Julia Louis-DreyfusMovies & TV9.12×
12Bryan CranstonMovies & TV6.74×
13Emma StoneMovies & TV5.30×
14Comcast CableTechnology & Electronics4.75×
15RokuMovies & TV4.64×
16Apple TVMovies & TV3.75×
17Pay televisionMovies & TV3.44×
18Digital televisionMovies & TV3.27×
19DirecTVMovies & TV2.63×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vudu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vudu audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
Social Media UsageJOY1.16×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vudu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Design AffinityPREMIUM0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vudu have in United States?

Vudu has an estimated audience of 6,652,951 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vudu fans?

44.0% of Vudu fans are female, 56.0% are male, with an average age of 37.9 years.

03

Which brands do Vudu fans like most?

Vudu fans show strongest brand affinity for Matt Czuchry (27.17×), Bruges (19.5×), and Oscar Isaac (9.91×) over the country average.

04

Where do Vudu fans live in United States?

Vudu fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vudu fans also like?

Beyond Vudu itself, the audience over-indexes on Bruges (19.5×), Oscar Isaac (9.91×), Comcast Cable (4.75×), and Krysten Ritter (11.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Vudu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vudu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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