Digital television Audience in United States

Digital television logo

Digital television has an estimated audience of 23,677,017 people in United States. 44.3% are female, 55.7% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Nationality, Minnesota, Jeep Wagoneer, Progressive rock.

The average Digital television fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Nationality, Minnesota, with strongest over-indexing on Israel (4.59× the country average). Demographically, the Digital television audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Digital television fans

Demographic split for Digital television audience in United States
MetricValue
Female44.3%
Male55.7%
Average age42.5
Estimated audience size23,677,017

Audience persona

The typical Digital television fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Digital television in United States
RegionReachAffinity
California1,884,8740.72×
Texas1,655,4150.81×
New York1,311,3570.99×
Florida1,115,4870.7×
Illinois834,1501.06×
Pennsylvania643,9430.81×
Georgia638,7260.88×
Ohio633,2240.87×
North Carolina599,7640.84×
Michigan496,2080.8×
New Jersey463,6470.77×
Virginia457,7110.79×
Arizona395,6120.82×
Massachusetts393,7860.84×
Washington392,8340.83×
Maryland371,3720.91×
Missouri370,9510.97×
Tennessee357,9970.75×
Indiana354,4310.82×
Minnesota319,5740.94×
South Carolina311,2550.87×
Alabama289,3810.87×
Louisiana288,1690.94×
Colorado287,1550.77×
Wisconsin286,2240.8×
Kentucky281,5050.95×
Oklahoma258,4120.98×
Oregon237,0220.87×
Iowa197,1561.01×
Nevada178,3890.78×
Connecticut177,9650.75×
Mississippi173,3830.89×
Arkansas166,8850.86×
Kansas154,8940.83×
Utah125,2300.59×
Idaho119,3591.01×
Hawaii118,0361.16×
West Virginia112,0601.02×
Nebraska108,5590.91×
New Mexico107,3760.9×
Alaska103,4802.04×
Maine92,5131.09×
North Dakota90,7621.87×
Montana90,2071.37×
South Dakota89,0381.63×
New Hampshire85,4410.92×
Vermont84,2952.03×
Wyoming83,8832.39×
Delaware83,5691.28×
Rhode Island82,5031.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital television audience
BrandAffinityCategory
Israel4.59×Travel & Leisure
Nationality3.12×Politics & Society
Minnesota2.37×Travel & Leisure
Jeep Wagoneer5.85×Cars & Mobility
Progressive rock1.8×Music & Radio
Kendra Scott2.28×Fashion & Accessoires
jordy nelson9.15×Sports
Jesse Plemons1.94×Movies & TV
Cam Ward2.07×Sports
Wikia1.66×Internet & Social Media
Jeep Grand Cherokee (WJ)2.97×Cars & Mobility
Noodle (Gorillaz)1.68×Music & Radio
Nebraska Cornhuskers football1.63×Sports
Hog Hunting1.51×Sports
Panama1.61×Travel & Leisure
MK1.81×Music & Radio
TeachHUB1.69×Business & Career
Centurion (film)4.82×Movies & TV
Personality2.48×Business & Career
Kento Yamazaki4.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital television audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
SpiritualityBALANCE1.29
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.22
Convenience OrientationPREMIUM1.22
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Digital television
CountryShare
United States12.7%
India5.9%
Italy5.6%

See Digital television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Digital television have in United States?

Digital television has an estimated audience of 23,677,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital television fans?

44.3% of Digital television fans are female, 55.7% are male, with an average age of 42.5 years.

Which brands do Digital television fans like most?

Digital television fans show strongest brand affinity for Israel (4.59×), Nationality (3.12×), and Minnesota (2.37×) over the country average.

Where do Digital television fans live in United States?

Digital television fans in United States are most concentrated in California (reach 1,884,874), Texas (reach 1,655,415), and New York (reach 1,311,357). These three regions account for the largest share of the active audience.

What other brands do Digital television fans also like?

Beyond Digital television itself, the audience over-indexes on Nationality (3.12×), Minnesota (2.37×), Jeep Wagoneer (5.85×), and Progressive rock (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.