Digital television Audience in Mexico
Digital television has an estimated audience of 7,733,020 people in Mexico. 47.2% are female, 52.8% are male, average age 33.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (226.3× the country average). Demographically, the Digital television audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 33.6 |
| Estimated audience size | 7,733,020 |
Audience persona
The typical Digital television fan in Mexico is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Digital television fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 226.3× | Shopping |
| Costa Rica | 390.93× | Travel & Leisure |
| Game consoles | 171.25× | Technology & Electronics |
| Catholic Church | 130.48× | Politics & Society |
| Mobile game | 73.95× | Games |
| Sarcasm | 80.53× | Politics & Society |
| Travel agency | 78.49× | Travel & Leisure |
| Banana | 65.24× | Food & Beverages |
| Broadcasting of sports events | 89.7× | Movies & TV |
| El País | 64.22× | News |
| Valentine's Day | 95.43× | Kids & Family |
| Exfoliation (cosmetology) | 108.66× | Beauty & Wellness |
| Dentistry | 51.99× | Business & Career |
| Freeware | 33.64× | Technology & Electronics |
| Sexology | 39.76× | Kids & Family |
| Multi-level marketing | 45.87× | Business & Career |
| Orange (fruit) | 50.97× | Food & Beverages |
| Breastfeeding | 37.72× | Kids & Family |
| Daily Horoscope | 432.63× | Internet & Social Media |
| Papaya | 38.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.08 |
| Travelling | THRILL | 20.34 |
| Urban Lifestyle | OPEN | 4.69 |
| Risk Appetite | THRILL | 2.17 |
| Mindfulness | BALANCE | 1.53 |
| Patriotism | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
- Digital television — Germany
- Digital television — United States
- Digital television — United Kingdom
- Digital television — France
- Digital television — Italy
- Digital television — Spain
- Digital television — Brazil
- Digital television — Japan
- Digital television — South Korea
- Digital television — India
- Digital television — Canada
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.