Digital television Audience in Mexico
Digital television has an estimated audience of 7,733,020 people in Mexico. 47.2% are female, 52.8% are male, average age 33.6. Top brand affinities: Catholic Church, Banana, MSN, Sarcasm, Game consoles.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (3.17× the country average). Demographically, the Digital television audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 33.6 |
| Estimated audience size | 7,733,020 |
Audience persona
The typical Digital television fan in Mexico is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.17× | Politics & Society |
| Banana | 3.17× | Food & Beverages |
| MSN | 2.84× | News |
| Sarcasm | 2.97× | Politics & Society |
| Game consoles | 2.34× | Technology & Electronics |
| Travel agency | 2.99× | Travel & Leisure |
| Pedro Pascal | 2.85× | Movies & TV |
| El País | 3.05× | News |
| Broadcasting of sports events | 4.01× | Movies & TV |
| Freeware | 2.76× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Dentistry | 2.63× | Business & Career |
| Sexology | 3.07× | Kids & Family |
| Multi-level marketing | 3.65× | Business & Career |
| Breastfeeding | 3.02× | Kids & Family |
| Papaya | 3.23× | Food & Beverages |
| Immigration | 4.25× | Politics & Society |
| Orange (fruit) | 3.74× | Food & Beverages |
| Pilsner | 3.72× | Food & Beverages |
| Machu Picchu | 3.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.65 |
| Travelling | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.22 |
| Urban Lifestyle | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
- Digital television — Germany
- Digital television — United States
- Digital television — United Kingdom
- Digital television — France
- Digital television — Italy
- Digital television — Spain
- Digital television — Brazil
- Digital television — Japan
- Digital television — South Korea
- Digital television — India
- Digital television — Canada
More Movies & TV audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.