A data profile of the people who buy, follow and care about Digital television in Spain — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 5,886,678 people in Spain.
Digital television has an estimated audience of 5,886,678 people in Spain. 47.3% are female, 52.7% are male, average age 46.7. Top brand affinities: Google Drive, Satire, FilmAffinity, Iberia (airline), WhatsApp.
Top brand affinities include Google Drive, Satire, FilmAffinity, with strongest over-indexing on Google Drive (7.43× the country average).
Demographically, the Digital television audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Digital television fan in Spain is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Digital television profile in Spain.
47.3% are female, 52.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 46.7 |
| Estimated audience size | 5,886,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Digital television audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 7.43× | ||
| 02 | Satire | Literature | 6.21× | ||
| 03 | Big data | Business & Career | 4.50× | ||
| 04 | Python (programming language) | Technology & Electronics | 4.11× | ||
| 05 | Betfair | Games | 3.83× | ||
| 06 | FilmAffinity | Movies & TV | 3.24× | ||
| 07 | Political science | Business & Career | 3.22× | ||
| 08 | Viral video | Internet & Social Media | 2.86× | ||
| 09 | Breaking news | Movies & TV | 2.84× | ||
| 10 | Refrigerator | Home & Garden | 2.81× | ||
| 11 | Public transport | Cars & Mobility | 2.78× | ||
| 12 | Genetics | Kids & Family | 2.58× | ||
| 13 | Solar energy | Home & Garden | 2.46× | ||
| 14 | High-definition television | Technology & Electronics | 2.23× | ||
| 15 | Distilled beverage | Food & Beverages | 1.92× | ||
| 16 | IBEX 35 | Business & Career | 1.88× | ||
| 17 | Religion | Business & Career | 1.88× | ||
| 18 | Movistar+ | Movies & TV | 1.84× | ||
| 19 | Internet & Social Media | 1.82× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Individualism | JOY | 1.67× | |
| Spirituality | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.69× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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