Digital television Audience in Spain
Digital television has an estimated audience of 5,886,678 people in Spain. 47.3% are female, 52.7% are male, average age 46.7. Top brand affinities: Google Drive, Singer-songwriter, Sports nutrition, Dentistry, FilmAffinity.
Top brand affinities include Google Drive, Singer-songwriter, Sports nutrition, with strongest over-indexing on Google Drive (13.39× the country average). Demographically, the Digital television audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 46.7 |
| Estimated audience size | 5,886,678 |
Audience persona
The typical Digital television fan in Spain is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 13.39× | Technology & Electronics |
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Dentistry | 4.95× | Business & Career |
| FilmAffinity | 2.89× | Movies & TV |
| Public administration | 5.42× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.12× | Technology & Electronics |
| Oncology | 5.64× | Health |
| 1.71× | Internet & Social Media | |
| CAC 40 | 2.36× | Business & Career |
| Broadcasting of sports events | 5.45× | Movies & TV |
| High-definition television | 2.37× | Technology & Electronics |
| Gambling | 2.23× | Games |
| MSN | 2.01× | News |
| Livemusic | 2.51× | Music & Radio |
| Stradivarius | 1.84× | Shopping |
| Movistar+ | 1.9× | Movies & TV |
| Conforama | 2.43× | Home & Garden |
| Aldi | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.7 |
| Patriotism | CONSERVATISM | 1.68 |
| Indulgence | JOY | 1.4 |
| Spirituality | BALANCE | 1.38 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
- Digital television — Germany
- Digital television — United States
- Digital television — United Kingdom
- Digital television — France
- Digital television — Italy
- Digital television — Brazil
- Digital television — Japan
- Digital television — South Korea
- Digital television — India
- Digital television — Canada
- Digital television — Mexico
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.