A data profile of the people who buy, follow and care about High-definition television in Spain — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 5,544,893 people in Spain.
The average High-definition television fan in Spain is 45.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Digital television, Cable television, Digital media, with strongest over-indexing on Digital television (2.23× the country average).
Demographically, the High-definition television audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical High-definition television fan in Spain is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Digital television.
The key figures that characterise the High-definition television profile in Spain.
46.9% are female, 53.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 45.4 |
| Estimated audience size | 5,544,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide High-definition television audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~300K | 1.54× | |
| 02 | Extremadura | ~200K | 1.48× | |
| 03 | Castilla-La Mancha | ~300K | 1.33× | |
| 04 | Castile and León | ~300K | 1.28× | |
| 05 | Andalusia | ~1.5M | 1.15× | |
| 06 | La Rioja | ~40K | 1.06× | |
| 07 | Galicia | ~300K | 1.01× | |
| 08 | Cantabria | ~70K | 0.99× | |
| 09 | Comunidad Valenciana | ~600K | 0.97× | |
| 10 | Aragon | ~100K | 0.97× | |
| 11 | Principality of Asturias | ~100K | 0.91× | |
| 12 | Navarre | ~60K | 0.89× | |
| 13 | Basque Autonomous Country | ~200K | 0.86× | |
| 14 | Community of Madrid | ~800K | 0.83× | |
| 15 | Balearic Islands | ~100K | 0.70× | |
| 16 | Canary Islands | ~200K | 0.68× | |
| 17 | Catalonia | ~500K | 0.55× |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blu-ray Disc | Technology & Electronics | 4.57× | ||
| 02 | Home cinema | Technology & Electronics | 3.86× | ||
| 03 | Conference and resort hotels | Travel & Leisure | 2.35× | ||
| 04 | Internet celebrity | Internet & Social Media | 2.25× | ||
| 05 | Digital television | Movies & TV | 2.23× | ||
| 06 | Humorism | Literature | 2.17× | ||
| 07 | High tech | Technology & Electronics | 2.06× | ||
| 08 | Cable television | Technology & Electronics | 1.93× | ||
| 09 | Television station | Movies & TV | 1.88× | ||
| 10 | Omegle | Internet & Social Media | 1.85× | ||
| 11 | Cleaning | Home & Garden | 1.82× | ||
| 12 | Expensive Taste | Business & Career | 1.81× | ||
| 13 | Projection screen | Technology & Electronics | 1.74× | ||
| 14 | Digital electronics | Technology & Electronics | 1.71× | ||
| 15 | Healthy habits | Health | 1.62× | ||
| 16 | Wind turbine | Home & Garden | 1.60× | ||
| 17 | Home Design | Home & Garden | 1.58× | ||
| 18 | El Comercio (Ecuador) | News | 1.54× | ||
| 19 | Digital media | Business & Career | 1.53× | ||
| 20 | Gamer | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Individualism | JOY | 1.11× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
High-definition television has an estimated audience of 5,544,893 people in Spain, concentrated in Andalusia and Community of Madrid.
46.9% of High-definition television fans are female, 53.1% are male, with an average age of 45.4 years.
High-definition television fans show strongest brand affinity for Digital television (2.23×), Cable television (1.93×), and Digital media (1.53×) over the country average.
High-definition television fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~800K), and Comunidad Valenciana (reach ~600K). These three regions account for the largest share of the active audience.
Beyond High-definition television itself, the audience over-indexes on Cable television (1.93×), Digital media (1.53×), Humorism (2.17×), and Internet celebrity (2.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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