High-definition television Audience in Spain
High-definition television has an estimated audience of 5,544,893 people in Spain. 46.9% are female, 53.1% are male, average age 45.4. Top regions: Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities: Digital television, Cable television, Digital media, Humorism, Internet celebrity.
The average High-definition television fan in Spain is 45.4 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana. Top brand affinities include Digital television, Cable television, Digital media, with strongest over-indexing on Digital television (2.23× the country average). Demographically, the High-definition television audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of High-definition television fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 45.4 |
| Estimated audience size | 5,544,893 |
Audience persona
The typical High-definition television fan in Spain is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Digital television.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,262,447 | 1.16× |
| Community of Madrid | 764,352 | 0.82× |
| Comunidad Valenciana | 604,158 | 0.97× |
| Catalonia | 486,802 | 0.49× |
| Castile and León | 326,197 | 1.35× |
| Region of Murcia | 325,388 | 1.71× |
| Castilla-La Mancha | 319,548 | 1.42× |
| Galicia | 261,367 | 1.01× |
| Extremadura | 206,026 | 1.72× |
| Basque Autonomous Country | 168,805 | 0.81× |
| Canary Islands | 143,700 | 0.52× |
| Aragon | 138,861 | 0.95× |
| Principality of Asturias | 108,746 | 0.83× |
| Cantabria | 68,695 | 0.98× |
| Balearic Islands | 55,193 | 0.35× |
| Navarre | 51,410 | 0.74× |
| La Rioja | 42,040 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital television | 2.23× | Movies & TV |
| Cable television | 1.93× | Technology & Electronics |
| Digital media | 1.53× | Business & Career |
| Humorism | 2.17× | Literature |
| Internet celebrity | 2.25× | Internet & Social Media |
| Home cinema | 3.86× | Technology & Electronics |
| Healthy habits | 1.62× | Health |
| Blu-ray Disc | 4.57× | Technology & Electronics |
| El Comercio (Ecuador) | 1.54× | News |
| Digital electronics | 1.71× | Technology & Electronics |
| Gamer | 1.53× | Games |
| High tech | 2.06× | Technology & Electronics |
| Television station | 1.88× | Movies & TV |
| Home Design | 1.58× | Home & Garden |
| Projection screen | 1.74× | Technology & Electronics |
| Expensive Taste | 1.81× | Business & Career |
| Omegle | 1.85× | Internet & Social Media |
| Conference and resort hotels | 2.35× | Travel & Leisure |
| Wind turbine | 1.6× | Home & Garden |
| Cleaning | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.32 |
| Need for Security | CONSERVATISM | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
See High-definition television audiences in other countries
- High-definition television — Germany
- High-definition television — United States
- High-definition television — United Kingdom
- High-definition television — France
- High-definition television — Italy
- High-definition television — Brazil
- High-definition television — Japan
- High-definition television — South Korea
- High-definition television — India
- High-definition television — Canada
- High-definition television — Mexico
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does High-definition television have in Spain?
High-definition television has an estimated audience of 5,544,893 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of High-definition television fans?
46.9% of High-definition television fans are female, 53.1% are male, with an average age of 45.4 years.
Which brands do High-definition television fans like most?
High-definition television fans show strongest brand affinity for Digital television (2.23×), Cable television (1.93×), and Digital media (1.53×) over the country average.
Where do High-definition television fans live in Spain?
High-definition television fans in Spain are most concentrated in Andalusia (reach 1,262,447), Community of Madrid (reach 764,352), and Comunidad Valenciana (reach 604,158). These three regions account for the largest share of the active audience.
What other brands do High-definition television fans also like?
Beyond High-definition television itself, the audience over-indexes on Cable television (1.93×), Digital media (1.53×), Humorism (2.17×), and Internet celebrity (2.25×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.