Healthy habits Audience in Spain
Healthy habits has an estimated audience of 5,476,961 people in Spain. 67.0% are female, 33.0% are male, average age 40.3. Top brand affinities: Singer-songwriter, Lunch, Sports nutrition, Pepe Jeans, Oncology.
Top brand affinities include Singer-songwriter, Lunch, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Healthy habits audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Health · Type: Topic
Demographics of Healthy habits fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 40.3 |
| Estimated audience size | 5,476,961 |
Audience persona
The typical Healthy habits fan in Spain is more female, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Lunch | 5.89× | Food & Beverages |
| Sports nutrition | 7.93× | Food & Beverages |
| Pepe Jeans | 5.49× | Fashion & Accessoires |
| Oncology | 5.64× | Health |
| Natural foods | 3.49× | Food & Beverages |
| Hoodie | 4.16× | Fashion & Accessoires |
| Organic food | 2.15× | Food & Beverages |
| Local food | 2.33× | Food & Beverages |
| Renovation | 2.01× | Home & Garden |
| Personal care | 1.57× | Health |
| High-intensity interval training | 4.23× | Sports |
| Exfoliation (cosmetology) | 4.69× | Beauty & Wellness |
| Pet store | 2.38× | Pets & Animals |
| Diet food | 3.91× | Food & Beverages |
| Wedding dress | 2.65× | Fashion & Accessoires |
| Sephora | 1.89× | Shopping |
| Fast food | 1.62× | Food & Beverages |
| Dinner | 2.21× | Food & Beverages |
| Champion (sportswear) | 2.02× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.45 |
| Mindfulness | BALANCE | 1.41 |
| Travelling | THRILL | 1.37 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
See Healthy habits audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.