A data profile of the people who buy, follow and care about Healthy habits in Spain — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 5,476,961 people in Spain.
Healthy habits has an estimated audience of 5,476,961 people in Spain. 67.0% are female, 33.0% are male, average age 40.3. Top brand affinities: Exfoliation (cosmetology), Dinner, Physical fitness, Hair conditioner, Paleolithic diet.
Top brand affinities include Exfoliation (cosmetology), Dinner, Physical fitness, with strongest over-indexing on Exfoliation (cosmetology) (6.06× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Healthy habits fan in Spain is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Exfoliation (cosmetology).
The key figures that characterise the Healthy habits profile in Spain.
67.0% are female, 33.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 40.3 |
| Estimated audience size | 5,476,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Healthy habits audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 6.06× | ||
| 02 | Sugar substitute | Food & Beverages | 5.43× | ||
| 03 | Retirement planning | Business & Career | 5.16× | ||
| 04 | High-intensity interval training | Sports | 4.40× | ||
| 05 | Paleolithic diet | Health | 4.23× | ||
| 06 | Hair conditioner | Beauty & Wellness | 3.80× | ||
| 07 | Natural foods | Food & Beverages | 3.19× | ||
| 08 | Wine tasting | Food & Beverages | 3.10× | ||
| 09 | Cultural heritage | Politics & Society | 2.97× | ||
| 10 | Dinner | Food & Beverages | 2.93× | ||
| 11 | Cheese | Food & Beverages | 2.68× | ||
| 12 | Milk | Food & Beverages | 2.21× | ||
| 13 | Self-love | Health | 2.16× | ||
| 14 | Self-awareness | Health | 2.11× | ||
| 15 | Take-out | Food & Beverages | 1.89× | ||
| 16 | Organic food | Food & Beverages | 1.89× | ||
| 17 | Coches.net | Cars & Mobility | 1.84× | ||
| 18 | Quality of life | Health | 1.57× | ||
| 19 | Physical fitness | Sports | 1.52× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.43× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.26× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Community Orientation | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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