A data profile of the people who buy, follow and care about Healthy habits in Brazil — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 4,121,334 people in Brazil.
Healthy habits has an estimated audience of 4,121,334 people in Brazil. 70.2% are female, 29.8% are male, average age 39.1. Top brand affinities: Organic farming, Instagram, Medicine, mulheres, Rock music.
Top brand affinities include Organic farming, Instagram, Medicine, with strongest over-indexing on Organic farming (3.62× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Healthy habits fan in Brazil is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic farming.
The key figures that characterise the Healthy habits profile in Brazil.
70.2% are female, 29.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 39.1 |
| Estimated audience size | 4,121,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Healthy habits audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 3.62× | ||
| 02 | True Detective | Movies & TV | 2.49× | ||
| 03 | Eye liner | Beauty & Wellness | 2.46× | ||
| 04 | Smart Fit | Sports | 2.40× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.34× | ||
| 06 | mulheres | Movies & TV | 2.20× | ||
| 07 | Skirt | Fashion & Accessoires | 1.93× | ||
| 08 | Flower | Home & Garden | 1.89× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 10 | Veganism | Food & Beverages | 1.72× | ||
| 11 | Medicine | Business & Career | 1.65× | ||
| 12 | Internet & Social Media | 1.63× | |||
| 13 | Pop music | Music & Radio | 1.59× | ||
| 14 | Rock music | Music & Radio | 1.58× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.58× | ||
| 16 | Hip hop music | Music & Radio | 1.58× | ||
| 17 | Barbecue | Food & Beverages | 1.53× | ||
| 18 | Fragrances | Beauty & Wellness | 1.51× | ||
| 19 | Candy | Food & Beverages | 1.51× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.77× | |
| Sustainability | BALANCE | 1.53× | |
| Mindfulness | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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