A data profile of the people who buy, follow and care about Healthy habits in France — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 3,387,056 people in France.
The average Healthy habits fan in France is 35.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (382.47× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Healthy habits fan in France is more female, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Healthy habits profile in France.
65.0% are female, 35.0% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 35.6 |
| Estimated audience size | 3,387,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Healthy habits audience comes from France.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
Where the Healthy habits audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.06× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.05× | |
| 03 | Normandy | ~200K | 1.02× | |
| 04 | Brittany | ~200K | 1.00× | |
| 05 | Hauts-de-France | ~300K | 0.99× | |
| 06 | Pays de la Loire | ~200K | 0.99× | |
| 07 | Grand Est | ~300K | 0.98× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.98× | |
| 09 | Occitanie | ~300K | 0.97× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.96× | |
| 11 | Auvergne-Rhône-Alpes | ~400K | 0.95× | |
| 12 | Île-de-France | ~600K | 0.94× |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 382.47× | ||
| 02 | Selfridges | Shopping | 312.48× | ||
| 03 | Christmas Gift | Kids & Family | 38.05× | ||
| 04 | Christmas tree | Kids & Family | 31.32× | ||
| 05 | Girl power | Politics & Society | 26.99× | ||
| 06 | Breast Cancer awareness | Health | 23.03× | ||
| 07 | Sustainable products | Politics & Society | 15.93× | ||
| 08 | Sexology | Kids & Family | 14.91× | ||
| 09 | Veggie burger | Food & Beverages | 14.05× | ||
| 10 | Sunscreen | Beauty & Wellness | 11.18× | ||
| 11 | Broadcasting of sports events | Movies & TV | 7.27× | ||
| 12 | Paleolithic diet | Health | 6.47× | ||
| 13 | Diet food | Food & Beverages | 5.89× | ||
| 14 | Moisturizer | Home & Garden | 5.54× | ||
| 15 | Kitchen garden | Home & Garden | 4.85× | ||
| 16 | Livemusic | Music & Radio | 3.52× | ||
| 17 | Self-awareness | Health | 3.28× | ||
| 18 | BlaBlaCar | Cars & Mobility | 3.04× | ||
| 19 | Take-out | Food & Beverages | 2.93× | ||
| 20 | TikTok | Internet & Social Media | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.92× | |
| Career Orientation | POWER | 2.59× | |
| Travelling | THRILL | 2.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.78× | |
| Convenience Orientation | PREMIUM | 0.85× |
Healthy habits has an estimated audience of 3,387,056 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.0% of Healthy habits fans are female, 35.0% are male, with an average age of 35.6 years.
Healthy habits fans show strongest brand affinity for Love & Sex (382.47×), Christmas Gift (38.05×), and Christmas tree (31.32×) over the country average.
Healthy habits fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Healthy habits itself, the audience over-indexes on Christmas Gift (38.05×), Christmas tree (31.32×), Girl power (26.99×), and Breast Cancer awareness (23.03×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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