A data profile of the people who buy, follow and care about Healthy habits in Canada — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 3,634,127 people in Canada.
The average Healthy habits fan in Canada is 33.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include TikTok, Aritzia, Taylor Swift, with strongest over-indexing on TikTok (1.64× the country average).
Demographically, the Healthy habits audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Healthy habits fan in Canada is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.
The key figures that characterise the Healthy habits profile in Canada.
62.0% are female, 38.0% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 33.8 |
| Estimated audience size | 3,634,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Healthy habits audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
Where the Healthy habits audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.96× | |
| 02 | Ontario | ~2M | 1.18× | |
| 03 | Prince Edward Island | ~20K | 1.03× | |
| 04 | New Brunswick | ~80K | 1.00× | |
| 05 | Saskatchewan | ~100K | 0.96× | |
| 06 | Manitoba | ~100K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.95× | |
| 08 | Newfoundland and Labrador | ~50K | 0.95× | |
| 09 | Alberta | ~400K | 0.89× | |
| 10 | Quebec | ~600K | 0.68× |
The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 2.40× | ||
| 02 | Bath and Bodyworks | Shopping | 2.40× | ||
| 03 | Urban Outfitters | Shopping | 2.40× | ||
| 04 | Sabrina Carpenter | Music & Radio | 2.32× | ||
| 05 | Drop shipping | Shopping | 2.26× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.23× | ||
| 07 | Bad Bunny | Music & Radio | 2.18× | ||
| 08 | Aritzia | Fashion & Accessoires | 2.15× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 2.15× | ||
| 10 | Streetwear | Fashion & Accessoires | 2.05× | ||
| 11 | Taylor Swift | Music & Radio | 1.99× | ||
| 12 | Anytime Fitness | Sports | 1.98× | ||
| 13 | Katy Perry | Music & Radio | 1.87× | ||
| 14 | Personal care | Health | 1.77× | ||
| 15 | Hair care | Beauty & Wellness | 1.76× | ||
| 16 | Fine art | Business & Career | 1.67× | ||
| 17 | TikTok | Internet & Social Media | 1.64× | ||
| 18 | Skin care | Beauty & Wellness | 1.63× | ||
| 19 | Snapchat | Internet & Social Media | 1.53× | ||
| 20 | Local food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.49× | |
| Pet Ownership | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Community Orientation | OPEN | 0.92× | |
| Individualism | JOY | 0.92× |
Healthy habits has an estimated audience of 3,634,127 people in Canada, concentrated in Ontario and British Columbia.
62.0% of Healthy habits fans are female, 38.0% are male, with an average age of 33.8 years.
Healthy habits fans show strongest brand affinity for TikTok (1.64×), Aritzia (2.15×), and Taylor Swift (1.99×) over the country average.
Healthy habits fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~1M), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Healthy habits itself, the audience over-indexes on Aritzia (2.15×), Taylor Swift (1.99×), YouTube Music (2.4×), and Personal care (1.77×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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