A data profile of the people who buy, follow and care about Streetwear in Canada — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 3,622,525 people in Canada.
The average Streetwear fan in Canada is 33.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TikTok, Nike, Shoes, with strongest over-indexing on TikTok (1.73× the country average).
Demographically, the Streetwear audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Streetwear fan in Canada is balanced, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Streetwear profile in Canada.
51.5% are female, 48.5% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.5 |
| Estimated audience size | 3,622,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Streetwear audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.51× | |
| 02 | Quebec | ~1M | 1.41× | |
| 03 | Alberta | ~600K | 1.28× | |
| 04 | British Columbia | ~700K | 1.25× | |
| 05 | Manitoba | ~100K | 1.05× | |
| 06 | Saskatchewan | ~100K | 1.00× | |
| 07 | New Brunswick | ~70K | 0.80× | |
| 08 | Prince Edward Island | ~10K | 0.79× | |
| 09 | Nova Scotia | ~80K | 0.77× | |
| 10 | Newfoundland and Labrador | ~40K | 0.75× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Men's Fashion | Fashion & Accessoires | 4.80× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 3.72× | ||
| 03 | Nike | Fashion & Accessoires | 3.32× | ||
| 04 | Fashion show | Fashion & Accessoires | 3.14× | ||
| 05 | Urban Outfitters | Shopping | 2.94× | ||
| 06 | NBA playoffs | Sports | 2.86× | ||
| 07 | Jerkin' | Fashion & Accessoires | 2.85× | ||
| 08 | Zara | Shopping | 2.75× | ||
| 09 | Foot Locker | Shopping | 2.68× | ||
| 10 | Twitch | Games | 2.27× | ||
| 11 | Aritzia | Fashion & Accessoires | 2.01× | ||
| 12 | Personal care | Health | 1.97× | ||
| 13 | Fashion design | Business & Career | 1.89× | ||
| 14 | Shoes | Fashion & Accessoires | 1.83× | ||
| 15 | Sephora | Shopping | 1.78× | ||
| 16 | Popular music | Music & Radio | 1.77× | ||
| 17 | FIFA World Cup | Sports | 1.75× | ||
| 18 | TikTok | Internet & Social Media | 1.73× | ||
| 19 | NBA | Sports | 1.52× | ||
| 20 | Spotify | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.94× | |
| Spirituality | BALANCE | 2.14× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Urban Lifestyle | OPEN | 0.56× | |
| Career Orientation | POWER | 0.57× |
Streetwear has an estimated audience of 3,622,525 people in Canada, concentrated in Ontario and Quebec.
51.5% of Streetwear fans are female, 48.5% are male, with an average age of 33.5 years.
Streetwear fans show strongest brand affinity for TikTok (1.73×), Nike (3.32×), and Shoes (1.83×) over the country average.
Streetwear fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on Nike (3.32×), Shoes (1.83×), FIFA World Cup (1.75×), and Sneaker collecting (3.72×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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