A data profile of the people who buy, follow and care about FIFA World Cup in Canada — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 10,133,237 people in Canada.
The average FIFA World Cup fan in Canada is 36.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include FIFA World Cup 2026, Ice Hockey World Championships, FIFA (video game series), with strongest over-indexing on FIFA World Cup 2026 (3.99× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical FIFA World Cup fan in Canada is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in Canada.
27.9% are female, 72.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 36.2 |
| Estimated audience size | 10,133,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide FIFA World Cup audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 2.19× | |
| 02 | British Columbia | ~1.5M | 1.55× | |
| 03 | Alberta | ~1M | 1.29× | |
| 04 | Manitoba | ~300K | 1.05× | |
| 05 | Quebec | ~1.5M | 0.85× | |
| 06 | Nova Scotia | ~200K | 0.84× | |
| 07 | Saskatchewan | ~200K | 0.82× | |
| 08 | Prince Edward Island | ~30K | 0.79× | |
| 09 | New Brunswick | ~100K | 0.70× | |
| 10 | Newfoundland and Labrador | ~70K | 0.69× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 5.83× | ||
| 02 | FIFA (video game series) | Games | 5.13× | ||
| 03 | EA Sports FC | Games | 5.13× | ||
| 04 | Bundesliga | Sports | 4.70× | ||
| 05 | Manchester City F.C. | Sports | 4.68× | ||
| 06 | FIFA World Cup 2026 | Sports | 3.99× | ||
| 07 | La Liga | Sports | 3.85× | ||
| 08 | FC Bayern Munich | Sports | 3.83× | ||
| 09 | UEFA Europa League | Sports | 3.82× | ||
| 10 | UEFA Champions League | Sports | 3.44× | ||
| 11 | Real Madrid C.F. | Sports | 3.38× | ||
| 12 | Cristiano Ronaldo | Sports | 3.30× | ||
| 13 | Bad Bunny | Music & Radio | 3.22× | ||
| 14 | Major League Soccer | Sports | 3.19× | ||
| 15 | Manchester United F.C. | Sports | 2.93× | ||
| 16 | NBA playoffs | Sports | 2.75× | ||
| 17 | Premier League | Sports | 2.71× | ||
| 18 | NHL (video game series) | Games | 1.71× | ||
| 19 | Team sport | Sports | 1.70× | ||
| 20 | Ice Hockey World Championships | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Family Orientation | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.39× | |
| Individualism | JOY | 0.49× | |
| Career Orientation | POWER | 0.68× |
FIFA World Cup has an estimated audience of 10,133,237 people in Canada, concentrated in Ontario and British Columbia.
27.9% of FIFA World Cup fans are female, 72.1% are male, with an average age of 36.2 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (3.99×), Ice Hockey World Championships (1.54×), and FIFA (video game series) (5.13×) over the country average.
FIFA World Cup fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Ice Hockey World Championships (1.54×), FIFA (video game series) (5.13×), Real Madrid C.F. (3.38×), and Manchester City F.C. (4.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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