FIFA World Cup Audience in Canada
FIFA World Cup has an estimated audience of 6,620,343 people in Canada. 27.9% are female, 72.1% are male, average age 36.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Ice Hockey World Championships, Real Madrid C.F., Manchester City F.C., UEFA Champions League, Bad Bunny.
The average FIFA World Cup fan in Canada is 36.2 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Ice Hockey World Championships, Real Madrid C.F., Manchester City F.C., with strongest over-indexing on Ice Hockey World Championships (1.54× the country average). Demographically, the FIFA World Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 36.2 |
| Estimated audience size | 6,620,343 |
Audience persona
The typical FIFA World Cup fan in Canada is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,965,257 | 2.19× |
| British Columbia | 1,539,455 | 1.55× |
| Quebec | 1,340,856 | 0.85× |
| Alberta | 1,056,435 | 1.29× |
| Manitoba | 260,104 | 1.05× |
| Saskatchewan | 171,456 | 0.82× |
| Nova Scotia | 165,830 | 0.84× |
| New Brunswick | 106,881 | 0.7× |
| Newfoundland and Labrador | 69,618 | 0.69× |
| Prince Edward Island | 25,846 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.54× | Sports |
| Real Madrid C.F. | 3.38× | Sports |
| Manchester City F.C. | 4.68× | Sports |
| UEFA Champions League | 3.44× | Sports |
| Bad Bunny | 3.22× | Music & Radio |
| Manchester United F.C. | 2.93× | Sports |
| A.C. Milan | 5.83× | Sports |
| Major League Soccer | 3.19× | Sports |
| UEFA Europa League | 3.82× | Sports |
| Premier League | 2.71× | Sports |
| NBA playoffs | 2.75× | Sports |
| FIFA (video game series) | 5.13× | Games |
| Team sport | 1.7× | Sports |
| EA Sports FC | 5.13× | Games |
| Bundesliga | 4.7× | Sports |
| NHL (video game series) | 1.71× | Games |
| La Liga | 3.85× | Sports |
| FC Bayern Munich | 3.83× | Sports |
| FIFA World Cup 2026 | 3.99× | Sports |
| FC Barcelona | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| Patriotism | CONSERVATISM | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Convenience Orientation | PREMIUM | 0.96 |
| Sports Activity | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 11.1% |
| Italy | 9.6% |
See FIFA World Cup audiences in other countries
More Soccer audiences in Canada
- Real Madrid C.F. (4,115,402)
- Manchester United F.C. (3,362,359)
- Premier League (3,190,612)
- UEFA Champions League (2,740,304)
- FC Barcelona (2,644,604)
Frequently asked questions
How many fans does FIFA World Cup have in Canada?
FIFA World Cup has an estimated audience of 6,620,343 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of FIFA World Cup fans?
27.9% of FIFA World Cup fans are female, 72.1% are male, with an average age of 36.2 years.
Which brands do FIFA World Cup fans like most?
FIFA World Cup fans show strongest brand affinity for Ice Hockey World Championships (1.54×), Real Madrid C.F. (3.38×), and Manchester City F.C. (4.68×) over the country average.
Where do FIFA World Cup fans live in Canada?
FIFA World Cup fans in Canada are most concentrated in Ontario (reach 4,965,257), British Columbia (reach 1,539,455), and Quebec (reach 1,340,856). These three regions account for the largest share of the active audience.
What other brands do FIFA World Cup fans also like?
Beyond FIFA World Cup itself, the audience over-indexes on Real Madrid C.F. (3.38×), Manchester City F.C. (4.68×), UEFA Champions League (3.44×), and Bad Bunny (3.22×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.