A data profile of the people who buy, follow and care about Nike in Canada — modelled from more than twelve digital signal sources. Nike has an estimated audience of 3,821,805 people in Canada.
The average Nike fan in Canada is 33.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Shoes, FIFA World Cup, NBA playoffs, with strongest over-indexing on Shoes (1.66× the country average).
Demographically, the Nike audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Nike fan in Canada is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Shoes.
The key figures that characterise the Nike profile in Canada.
43.2% are female, 56.8% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.2 |
| Estimated audience size | 3,821,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Nike audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.55× | |
| 02 | Ontario | ~2.5M | 1.45× | |
| 03 | British Columbia | ~700K | 1.27× | |
| 04 | Alberta | ~500K | 1.03× | |
| 05 | New Brunswick | ~90K | 0.99× | |
| 06 | Manitoba | ~100K | 0.88× | |
| 07 | Nova Scotia | ~100K | 0.85× | |
| 08 | Saskatchewan | ~90K | 0.74× | |
| 09 | Prince Edward Island | ~10K | 0.66× | |
| 10 | Newfoundland and Labrador | ~30K | 0.59× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 3.74× | ||
| 02 | NBA playoffs | Sports | 3.00× | ||
| 03 | Boston Celtics | Sports | 2.79× | ||
| 04 | Streetwear | Fashion & Accessoires | 2.68× | ||
| 05 | Adidas | Fashion & Accessoires | 2.40× | ||
| 06 | Los Angeles Lakers | Sports | 2.33× | ||
| 07 | Louis Vuitton | Fashion & Accessoires | 2.31× | ||
| 08 | NBA Finals | Sports | 2.29× | ||
| 09 | Foot Locker | Shopping | 2.28× | ||
| 10 | UEFA Champions League | Sports | 2.01× | ||
| 11 | Manchester United F.C. | Sports | 2.01× | ||
| 12 | Uniqlo | Shopping | 1.96× | ||
| 13 | Premier League | Sports | 1.96× | ||
| 14 | Twitch | Games | 1.93× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 1.88× | ||
| 16 | FIFA World Cup | Sports | 1.72× | ||
| 17 | Shoes | Fashion & Accessoires | 1.66× | ||
| 18 | United Kingdom | Travel & Leisure | 1.64× | ||
| 19 | NBA | Sports | 1.56× | ||
| 20 | Strength training | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Spirituality | BALANCE | 1.64× | |
| Travelling | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.31× | |
| Early Adopter Mentality | POWER | 0.31× | |
| Individualism | JOY | 0.39× |
Nike's target market in Canada covers an estimated 3,821,805 people, concentrated in Ontario and Quebec.
43.2% of the Nike audience are female, 56.8% are male, with an average age of 33.2 years.
Nike fans show strongest brand affinity for Shoes (1.66×), FIFA World Cup (1.72×), and NBA playoffs (3.0×) over the country average.
Nike fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on FIFA World Cup (1.72×), NBA playoffs (3.0×), Sneaker collecting (3.74×), and Streetwear (2.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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