Rascasse Audience Intelligence

Adidas Target Market in United States

A data profile of the people who buy, follow and care about Adidas in United States — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 30,275,126 people in United States.

#2among Sportswear in United States#94among Brand in United States#41in Fashion & Accessoires

The average Adidas fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Nike, Streetwear, with strongest over-indexing on Beauty (1.53× the country average).

Demographically, the Adidas audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adidas fan in United States is balanced, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adidas profile in United States.

Audience size
30.3M
in United States
Gender
47.7%♀
52.3% male
Age
32.2
average years
Country rank
#912
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adidas

47.7% are female, 52.3% are male, average age 32.2.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Adidas audience in United States
MetricValue
Female47.7%
Male52.3%
Average age32.2
Estimated audience size30,275,126
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Adidas audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Adidas audience comes from United States.

Worldwide audience distribution share by country for Adidas
CountryShare
United States15.0%
Japan7.4%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adidas audience in United States is strongest.

Fig. 05

Top regions by affinity

Adidas customers by region in United States
#RegionReachAffinity×
01New York~2.5M1.64×
02California~5M1.57×
03New Jersey~1M1.44×
04Florida~3M1.38×
05Texas~3.5M1.31×
06Georgia~1M1.25×
07Utah~300K1.25×
08Oregon~400K1.24×
09Nevada~300K1.20×
10Maryland~600K1.19×
11Illinois~1M1.18×
12Washington, District of Columbia~100K1.17×
13Massachusetts~700K1.16×
14Connecticut~300K1.13×
15Nebraska~200K1.13×
16South Carolina~500K1.11×
17Washington~600K1.07×
18North Carolina~900K1.04×
19Arizona~600K1.04×
20Virginia~700K1.03×
21Delaware~80K1.02×
22Pennsylvania~1M0.99×
23Indiana~500K0.99×
24Louisiana~400K0.98×
25Mississippi~200K0.97×
26Tennessee~600K0.96×
27Kansas~200K0.96×
28Rhode Island~90K0.95×
29Hawaii~100K0.94×
30Missouri~400K0.93×
31Colorado~400K0.91×
32Oklahoma~300K0.90×
33Wisconsin~400K0.89×
34Kentucky~300K0.89×
35Michigan~700K0.87×
36Alabama~400K0.87×
37Ohio~800K0.86×
38Idaho~100K0.86×
39Minnesota~400K0.85×
40Arkansas~200K0.84×
41New Hampshire~100K0.82×
42Iowa~200K0.81×
43New Mexico~100K0.79×
44North Dakota~50K0.75×
45Maine~80K0.74×
46South Dakota~50K0.74×
47Vermont~40K0.73×
48Alaska~40K0.69×
49Montana~60K0.68×
50West Virginia~90K0.65×
Fig. 06

Affinity by region

Affinity by region — Adidas, United States
0.65×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adidas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adidas audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires2.89×
02StreetwearFashion & Accessoires2.62×
03NikeFashion & Accessoires2.57×
04NBA FinalsSports2.13×
05Curly HairBeauty & Wellness2.10×
06Los Angeles LakersSports2.06×
07Hair ExtensionsBeauty & Wellness2.04×
08NBA playoffsSports2.03×
09Underground hip hopMusic & Radio1.99×
10Lace wigBeauty & Wellness1.96×
11BraidHome & Garden1.91×
12LeBron JamesSports1.91×
13TwitchGames1.87×
14Alternative hip hopMusic & Radio1.86×
15Self-loveHealth1.85×
16Southern hip hopMusic & Radio1.81×
17Sneakers (footwear)Fashion & Accessoires1.80×
18West Coast hip hopMusic & Radio1.75×
19Sportswear (activewear)Fashion & Accessoires1.64×
20BeautyBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adidas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adidas audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Luxury OrientationPREMIUM1.16×
Sports ActivityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adidas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Community OrientationOPEN0.62×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adidas's target market in United States?

Adidas's target market in United States covers an estimated 30,275,126 people, concentrated in California and Texas.

02

What is the gender split and age of Adidas customers?

47.7% of the Adidas audience are female, 52.3% are male, with an average age of 32.2 years.

03

Which brands do Adidas fans like most?

Adidas fans show strongest brand affinity for Beauty (1.53×), Nike (2.57×), and Streetwear (2.62×) over the country average.

04

Where do Adidas fans live in United States?

Adidas fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Adidas fans also like?

Beyond Adidas itself, the audience over-indexes on Nike (2.57×), Streetwear (2.62×), Sneaker collecting (2.89×), and NBA Finals (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Adidas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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