Adidas Audience in United States

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Adidas has an estimated audience of 29,858,646 people in United States. 47.7% are female, 52.3% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Beauty, Nike, Streetwear, Sneaker collecting, NBA Finals.

The average Adidas fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty, Nike, Streetwear, with strongest over-indexing on Beauty (1.53× the country average). Demographically, the Adidas audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Adidas fans

Demographic split for Adidas audience in United States
MetricValue
Female47.7%
Male52.3%
Average age32.2
Estimated audience size29,858,646

Audience persona

The typical Adidas fan in United States is balanced, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Adidas in United States
RegionReachAffinity
California5,365,3101.63×
Texas3,445,7351.34×
New York2,959,4501.77×
Florida2,895,1121.43×
Illinois1,236,4771.24×
Georgia1,175,7641.28×
New Jersey1,138,9691.5×
Pennsylvania1,056,3951.05×
North Carolina958,4001.07×
Ohio804,6210.87×
Virginia772,2651.06×
Massachusetts727,6261.24×
Michigan709,1310.91×
Arizona648,0831.06×
Washington646,4361.08×
Maryland622,2371.21×
Tennessee572,6930.96×
Indiana542,4000.99×
South Carolina499,5491.11×
Missouri453,2010.94×
Colorado438,7990.93×
Oregon414,2801.21×
Wisconsin413,2540.92×
Louisiana370,5930.96×
Minnesota369,2260.86×
Alabama363,7280.87×
Connecticut355,0801.19×
Nevada345,5891.2×
Utah333,7641.25×
Kentucky332,8610.89×
Oklahoma297,5050.9×
Mississippi230,3150.94×
Kansas215,5730.92×
Arkansas203,3800.83×
Iowa197,0480.8×
Nebraska155,7111.04×
Idaho123,6230.83×
Hawaii115,3750.9×
New Mexico111,9370.75×
Washington, District of Columbia107,0941.19×
New Hampshire96,0110.82×
Rhode Island88,3510.93×
West Virginia83,9970.6×
Delaware82,0491×
Maine76,1380.71×
Montana51,8250.63×
South Dakota45,3720.66×
North Dakota41,6960.68×
Alaska36,9000.58×
Vermont34,7420.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adidas audience
BrandAffinityCategory
Beauty1.53×Beauty & Wellness
Nike2.57×Fashion & Accessoires
Streetwear2.62×Fashion & Accessoires
Sneaker collecting2.89×Fashion & Accessoires
NBA Finals2.13×Sports
Los Angeles Lakers2.06×Sports
Sneakers (footwear)1.8×Fashion & Accessoires
NBA playoffs2.03×Sports
Sportswear (activewear)1.64×Fashion & Accessoires
Self-love1.85×Health
Lace wig1.96×Beauty & Wellness
Curly Hair2.1×Beauty & Wellness
Hair Extensions2.04×Beauty & Wellness
Alternative hip hop1.86×Music & Radio
Braid1.91×Home & Garden
Twitch1.87×Games
LeBron James1.91×Sports
West Coast hip hop1.75×Music & Radio
Michael Jordan2.77×Sports
Boston Celtics2.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adidas audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.43
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.34
Social Media UsageJOY1.2
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Adidas
CountryShare
United States15.8%
Japan7.8%
Germany6.1%

See Adidas audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Adidas have in United States?

Adidas has an estimated audience of 29,858,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Adidas fans?

47.7% of Adidas fans are female, 52.3% are male, with an average age of 32.2 years.

Which brands do Adidas fans like most?

Adidas fans show strongest brand affinity for Beauty (1.53×), Nike (2.57×), and Streetwear (2.62×) over the country average.

Where do Adidas fans live in United States?

Adidas fans in United States are most concentrated in California (reach 5,365,310), Texas (reach 3,445,735), and New York (reach 2,959,450). These three regions account for the largest share of the active audience.

What other brands do Adidas fans also like?

Beyond Adidas itself, the audience over-indexes on Nike (2.57×), Streetwear (2.62×), Sneaker collecting (2.89×), and NBA Finals (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.