A data profile of the people who buy, follow and care about Adidas in Spain — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 6,523,892 people in Spain.
The average Adidas fan in Spain is 38.2 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Nike, Premier League, Manchester City F.C., with strongest over-indexing on Nike (1.74× the country average).
Demographically, the Adidas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Adidas fan in Spain is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nike.
The key figures that characterise the Adidas profile in Spain.
52.9% are female, 47.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.2 |
| Estimated audience size | 6,523,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Adidas audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aragon | ~200K | 1.35× | |
| 02 | Extremadura | ~200K | 1.19× | |
| 03 | Galicia | ~400K | 1.17× | |
| 04 | Castilla-La Mancha | ~300K | 1.17× | |
| 05 | Community of Madrid | ~1.5M | 1.16× | |
| 06 | Andalusia | ~1.5M | 1.06× | |
| 07 | Castile and León | ~300K | 1.04× | |
| 08 | Basque Autonomous Country | ~200K | 1.02× | |
| 09 | Catalonia | ~1M | 0.99× | |
| 10 | Navarre | ~80K | 0.96× | |
| 11 | La Rioja | ~40K | 0.94× | |
| 12 | Principality of Asturias | ~100K | 0.91× | |
| 13 | Region of Murcia | ~200K | 0.90× | |
| 14 | Cantabria | ~70K | 0.90× | |
| 15 | Balearic Islands | ~200K | 0.88× | |
| 16 | Comunidad Valenciana | ~600K | 0.86× | |
| 17 | Canary Islands | ~200K | 0.51× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JD Sports | Shopping | 1.94× | ||
| 02 | Nike | Fashion & Accessoires | 1.74× | ||
| 03 | Manchester City F.C. | Sports | 1.74× | ||
| 04 | Sneaker collecting | Fashion & Accessoires | 1.72× | ||
| 05 | Nightwear | Fashion & Accessoires | 1.72× | ||
| 06 | Foot Locker | Shopping | 1.66× | ||
| 07 | Reebok | Fashion & Accessoires | 1.64× | ||
| 08 | EA Sports FC | Games | 1.64× | ||
| 09 | Arsenal F.C. | Sports | 1.61× | ||
| 10 | Inter Milan | Sports | 1.60× | ||
| 11 | Puma | Fashion & Accessoires | 1.60× | ||
| 12 | Boca Juniors | Sports | 1.60× | ||
| 13 | New Balance | Fashion & Accessoires | 1.55× | ||
| 14 | Juventus F.C. | Sports | 1.55× | ||
| 15 | Epic Games | Games | 1.53× | ||
| 16 | Premier League | Sports | 1.52× | ||
| 17 | Sportswear (fashion) | Fashion & Accessoires | 1.52× | ||
| 18 | UEFA Europa League | Sports | 1.51× | ||
| 19 | Zara Kids | Fashion & Accessoires | 1.51× | ||
| 20 | FC Bayern Munich | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.03× | |
| Social Media Usage | JOY | 1.01× | |
| Sports Activity | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× |
Adidas's target market in Spain covers an estimated 6,523,892 people, concentrated in Andalusia and Community of Madrid.
52.9% of the Adidas audience are female, 47.1% are male, with an average age of 38.2 years.
Adidas fans show strongest brand affinity for Nike (1.74×), Premier League (1.52×), and Manchester City F.C. (1.74×) over the country average.
Adidas fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Premier League (1.52×), Manchester City F.C. (1.74×), UEFA Europa League (1.51×), and New Balance (1.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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