Adidas Audience in Spain
Adidas has an estimated audience of 4,816,895 people in Spain. 52.9% are female, 47.1% are male, average age 38.2. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: FC Bayern Munich, Nike, Premier League, Manchester City F.C., New Balance.
The average Adidas fan in Spain is 38.2 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include FC Bayern Munich, Nike, Premier League, with strongest over-indexing on FC Bayern Munich (1.5× the country average). Demographically, the Adidas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Adidas fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 38.2 |
| Estimated audience size | 4,816,895 |
Audience persona
The typical Adidas fan in Spain is balanced, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for FC Bayern Munich.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,517,604 | 1.06× |
| Community of Madrid | 1,422,989 | 1.16× |
| Catalonia | 1,300,864 | 0.99× |
| Comunidad Valenciana | 704,873 | 0.86× |
| Galicia | 398,122 | 1.17× |
| Castilla-La Mancha | 344,385 | 1.17× |
| Castile and León | 330,947 | 1.04× |
| Basque Autonomous Country | 276,020 | 1.02× |
| Aragon | 258,623 | 1.35× |
| Region of Murcia | 224,415 | 0.9× |
| Extremadura | 186,685 | 1.19× |
| Canary Islands | 184,257 | 0.51× |
| Balearic Islands | 178,441 | 0.87× |
| Principality of Asturias | 154,736 | 0.9× |
| Navarre | 87,154 | 0.96× |
| Cantabria | 81,876 | 0.89× |
| La Rioja | 44,423 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 1.5× | Sports |
| Nike | 1.74× | Fashion & Accessoires |
| Premier League | 1.52× | Sports |
| Manchester City F.C. | 1.74× | Sports |
| New Balance | 1.55× | Fashion & Accessoires |
| JD Sports | 1.94× | Shopping |
| UEFA Europa League | 1.51× | Sports |
| Arsenal F.C. | 1.61× | Sports |
| Juventus F.C. | 1.55× | Sports |
| Zara Kids | 1.51× | Fashion & Accessoires |
| Sneaker collecting | 1.72× | Fashion & Accessoires |
| Nightwear | 1.72× | Fashion & Accessoires |
| Inter Milan | 1.6× | Sports |
| Epic Games | 1.53× | Games |
| Sportswear (fashion) | 1.52× | Fashion & Accessoires |
| Foot Locker | 1.66× | Shopping |
| Puma | 1.6× | Fashion & Accessoires |
| Reebok | 1.64× | Fashion & Accessoires |
| Boca Juniors | 1.6× | Sports |
| Nike+ | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.1 |
| Design Affinity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.01 |
| Early Adopter Mentality | POWER | 0.99 |
| Price Sensitivity | PREMIUM | 0.97 |
| Indulgence | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 7.8% |
| Germany | 6.1% |
See Adidas audiences in other countries
More Sportswear audiences in Spain
- Nike (6,116,316)
- New Balance (4,490,354)
- ASICS (2,425,993)
- Converse (2,405,769)
- Puma (2,152,401)
Frequently asked questions
How many fans does Adidas have in Spain?
Adidas has an estimated audience of 4,816,895 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Adidas fans?
52.9% of Adidas fans are female, 47.1% are male, with an average age of 38.2 years.
Which brands do Adidas fans like most?
Adidas fans show strongest brand affinity for FC Bayern Munich (1.5×), Nike (1.74×), and Premier League (1.52×) over the country average.
Where do Adidas fans live in Spain?
Adidas fans in Spain are most concentrated in Andalusia (reach 1,517,604), Community of Madrid (reach 1,422,989), and Catalonia (reach 1,300,864). These three regions account for the largest share of the active audience.
What other brands do Adidas fans also like?
Beyond Adidas itself, the audience over-indexes on Nike (1.74×), Premier League (1.52×), Manchester City F.C. (1.74×), and New Balance (1.55×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.