Twitch Audience in United States

Twitch has an estimated audience of 30,202,025 people in United States. 6.4% are female, 93.6% are male, average age 20.4. Top regions: California, Texas, Florida. Top brand affinities: Playmobil, Kia Sportage, Wetsuit, Aquaphor, Clash of Clans.

The average Twitch fan in United States is 20.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Playmobil, Kia Sportage, Wetsuit, with strongest over-indexing on Playmobil (128.52× the country average). Demographically, the Twitch audience skews more male with an average age of 20.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Twitch fans

Demographic split for Twitch audience in United States
MetricValue
Female6.4%
Male93.6%
Average age20.4
Estimated audience size30,202,025

Audience persona

The typical Twitch fan in United States is more male, around 20.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Playmobil.

Top regions in United States

Top regions ranked by reach for Twitch in United States
RegionReachAffinity
California3,944,1221.19×
Texas2,957,6721.14×
Florida2,167,8441.06×
New York1,683,9921×
Pennsylvania1,049,7161.03×
Illinois1,017,3891.01×
Ohio1,001,2421.08×
Georgia997,1701.07×
North Carolina940,5621.03×
Michigan871,3721.1×
Virginia734,9941×
New Jersey727,2190.95×
Washington708,8031.17×
Arizona680,9301.1×
Tennessee642,8221.06×
Indiana601,9401.09×
Massachusetts547,9410.92×
Missouri537,1891.1×
Maryland531,4131.02×
Wisconsin466,8191.03×
Alabama451,6351.07×
Colorado445,0380.93×
Oklahoma443,2481.32×
South Carolina442,5000.97×
Minnesota439,5001.02×
Kentucky429,4081.13×
Louisiana425,2651.09×
Oregon374,9451.08×
Nevada321,1611.1×
Utah284,1681.05×
Connecticut281,9530.93×
Arkansas257,5221.03×
Mississippi257,4101.03×
Kansas248,1161.04×
Iowa247,1940.99×
Idaho152,5921.01×
West Virginia145,1391.03×
New Mexico142,0380.94×
Nebraska140,4190.93×
Hawaii109,4040.84×
New Hampshire105,4420.89×
Rhode Island95,5330.99×
Maine90,7660.84×
Delaware68,8000.83×
Montana66,4090.79×
North Dakota64,9231.05×
Alaska63,4040.98×
South Dakota62,3630.89×
Washington, District of Columbia54,8470.6×
Vermont36,6580.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twitch audience
BrandAffinityCategory
Playmobil128.52×Kids & Family
Kia Sportage36.59×Cars & Mobility
Wetsuit28.27×Sports
Aquaphor30.73×Beauty & Wellness
Clash of Clans18.47×Games
Houston Astros8.85×Sports
Mobile game4.4×Games
League of Legends8.03×Games
Honda HR-V24.39×Cars & Mobility
Call of Duty7×Games
Comedy club8.13×Movies & TV
TikTok2.68×Internet & Social Media
Clash Royale19.73×Games
Grand Chase37.89×Sports
Pre-school playgroup27.26×Kids & Family
MapleStory25.9×Games
Halifax (United Kingdom bank)29.86×Business & Career
Fortnite4.62×Games
Jeep Grand Cherokee7.32×Cars & Mobility
Superman1.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twitch audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.16
Convenience OrientationPREMIUM1.11
Pet OwnershipJOY1.1
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Twitch
CountryShare
United States19.8%
Japan10.0%
China6.2%

See Twitch audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Twitch have in United States?

Twitch has an estimated audience of 30,202,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Twitch fans?

6.4% of Twitch fans are female, 93.6% are male, with an average age of 20.4 years.

Which brands do Twitch fans like most?

Twitch fans show strongest brand affinity for Playmobil (128.52×), Kia Sportage (36.59×), and Wetsuit (28.27×) over the country average.

Where do Twitch fans live in United States?

Twitch fans in United States are most concentrated in California (reach 3,944,122), Texas (reach 2,957,672), and Florida (reach 2,167,844). These three regions account for the largest share of the active audience.

What other brands do Twitch fans also like?

Beyond Twitch itself, the audience over-indexes on Kia Sportage (36.59×), Wetsuit (28.27×), Aquaphor (30.73×), and Clash of Clans (18.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.