Rascasse Audience Intelligence

Electric guitar Audience in United States

A data profile of the people who buy, follow and care about Electric guitar in United States — modelled from more than twelve digital signal sources. Electric guitar has an estimated audience of 35,546,179 people in United States.

#494among Topic in United States#43in Music & Radio

The average Electric guitar fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music, Movies, Sports, with strongest over-indexing on Music (1.58× the country average).

Demographically, the Electric guitar audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric guitar fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric guitar profile in United States.

Audience size
35.5M
in United States
Gender
39.7%♀
60.3% male
Age
34.1
average years
Country rank
#697
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric guitar fans

39.7% are female, 60.3% are male, average age 34.1.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Electric guitar audience in United States
MetricValue
Female39.7%
Male60.3%
Average age34.1
Estimated audience size35,546,179
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Electric guitar audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3915%
40-4915%
50+14%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Electric guitar audience comes from United States.

Worldwide audience distribution share by country for Electric guitar
CountryShare
United States31.0%
China7.0%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric guitar audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric guitar fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.34×
02Kentucky~600K1.33×
03Utah~400K1.28×
04Arkansas~400K1.24×
05Texas~3.5M1.20×
06Oklahoma~500K1.20×
07New Mexico~200K1.20×
08Alabama~600K1.16×
09California~4.5M1.13×
10Tennessee~800K1.13×
11Arizona~800K1.11×
12Idaho~200K1.10×
13Indiana~700K1.09×
14Mississippi~300K1.09×
15Missouri~600K1.07×
16Georgia~1M1.06×
17Kansas~300K1.06×
18North Carolina~1M1.05×
19Nevada~400K1.03×
20Washington~700K1.02×
21Louisiana~500K1.02×
22Alaska~80K1.02×
23Pennsylvania~1M1.01×
24Oregon~400K1.00×
25Montana~100K0.99×
26Colorado~600K0.98×
27Ohio~1M0.97×
28South Carolina~500K0.97×
29North Dakota~70K0.97×
30Illinois~1M0.96×
31Virginia~800K0.96×
32Nebraska~200K0.95×
33South Dakota~80K0.93×
34Michigan~800K0.91×
35Minnesota~500K0.91×
36Maine~100K0.91×
37Iowa~300K0.90×
38New Hampshire~100K0.90×
39Florida~2M0.89×
40New Jersey~800K0.89×
41Maryland~500K0.88×
42Connecticut~300K0.88×
43Hawaii~100K0.88×
44Vermont~50K0.86×
45Massachusetts~600K0.85×
46Delaware~80K0.85×
47New York~1.5M0.83×
48Wisconsin~400K0.83×
49Rhode Island~90K0.82×
50Washington, District of Columbia~60K0.58×
Fig. 06

Affinity by region

Affinity by region — Electric guitar, United States
0.58×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric guitar audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.13×
02KPop Demon HuntersMovies & TV2.53×
03Domino's PizzaFood & Beverages2.27×
04Pizza HutFood & Beverages2.24×
05Alternative rockMusic & Radio2.23×
06Jazz musicMusic & Radio2.21×
07Burger KingFood & Beverages2.11×
08Rock and rollMusic & Radio2.08×
09Heavy metal musicMusic & Radio1.98×
10Blues musicMusic & Radio1.95×
11Electronic musicMusic & Radio1.83×
12AdventureTravel & Leisure1.83×
13Popular musicMusic & Radio1.82×
14SpotifyInternet & Social Media1.69×
15MoviesMovies & TV1.60×
16MusicBusiness & Career1.58×
17EntertainmentMovies & TV1.53×
18SportsSports1.52×
19ReadingLiterature1.51×
20Outdoor recreationSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric guitar audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.68×
SustainabilityBALANCE1.57×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric guitar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.82×
Community OrientationOPEN0.89×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric guitar have in United States?

Electric guitar has an estimated audience of 35,546,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric guitar fans?

39.7% of Electric guitar fans are female, 60.3% are male, with an average age of 34.1 years.

03

Which brands do Electric guitar fans like most?

Electric guitar fans show strongest brand affinity for Music (1.58×), Movies (1.6×), and Sports (1.52×) over the country average.

04

Where do Electric guitar fans live in United States?

Electric guitar fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Electric guitar fans also like?

Beyond Electric guitar itself, the audience over-indexes on Movies (1.6×), Sports (1.52×), Reading (1.51×), and Entertainment (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Electric guitar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →