Electric guitar Audience in United States

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Electric guitar has an estimated audience of 35,546,179 people in United States. 39.7% are female, 60.3% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Music, Movies, Sports, Reading, Entertainment.

The average Electric guitar fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music, Movies, Sports, with strongest over-indexing on Music (1.58× the country average). Demographically, the Electric guitar audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Electric guitar fans

Demographic split for Electric guitar audience in United States
MetricValue
Female39.7%
Male60.3%
Average age34.1
Estimated audience size35,546,179

Audience persona

The typical Electric guitar fan in United States is more male, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Electric guitar in United States
RegionReachAffinity
California4,668,8251.19×
Texas3,817,8751.25×
Florida2,274,8690.95×
New York1,750,0160.88×
Georgia1,221,2831.12×
Illinois1,162,4150.98×
Pennsylvania1,157,9590.97×
North Carolina1,123,6971.05×
Ohio1,099,3591×
Arizona870,7251.2×
Michigan856,4880.92×
Tennessee833,4501.17×
Virginia832,4460.96×
Washington780,4831.09×
New Jersey775,5540.86×
Indiana688,7781.06×
Missouri615,3491.07×
Colorado581,6221.04×
Massachusetts578,7260.83×
Kentucky578,5991.3×
Alabama573,5781.16×
Maryland530,7470.87×
Minnesota485,5690.95×
Oklahoma484,5241.23×
South Carolina484,0700.91×
Louisiana468,8861.02×
Wisconsin429,2280.8×
Utah423,4681.33×
Oregon407,7541×
Nevada368,3341.07×
Arkansas360,7001.23×
Mississippi316,4141.08×
Kansas314,9381.12×
Connecticut296,4130.83×
Iowa273,6470.93×
West Virginia220,7611.33×
New Mexico218,0071.22×
Idaho190,3421.07×
Nebraska162,5760.91×
Hawaii136,2860.89×
New Hampshire116,1860.83×
Maine108,7540.85×
Montana94,1800.96×
Rhode Island87,0560.77×
Delaware76,7260.78×
Alaska69,7820.92×
South Dakota68,6440.84×
North Dakota68,2860.94×
Washington, District of Columbia60,9490.57×
Wyoming49,0870.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric guitar audience
BrandAffinityCategory
Music1.58×Business & Career
Movies1.6×Movies & TV
Sports1.52×Sports
Reading1.51×Literature
Entertainment1.53×Movies & TV
Jazz music2.21×Music & Radio
Scooby-Doo3.13×Movies & TV
Outdoor recreation1.51×Sports
KPop Demon Hunters2.53×Movies & TV
Alternative rock2.23×Music & Radio
Pizza Hut2.24×Food & Beverages
Heavy metal music1.98×Music & Radio
Blues music1.95×Music & Radio
Spotify1.69×Internet & Social Media
Electronic music1.83×Music & Radio
Rock and roll2.08×Music & Radio
Popular music1.82×Music & Radio
Burger King2.11×Food & Beverages
Adventure1.83×Travel & Leisure
Otaku3.54×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric guitar audience
TraitClusterScore
SustainabilityBALANCE1.25
LGBTQ+ IdentityOPEN1.23
Early Adopter MentalityPOWER1.2
Luxury OrientationPREMIUM1.16
DIY MentalityTHRILL1.12
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Electric guitar
CountryShare
United States31.0%
China7.0%
Japan6.9%

See Electric guitar audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Electric guitar have in United States?

Electric guitar has an estimated audience of 35,546,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric guitar fans?

39.7% of Electric guitar fans are female, 60.3% are male, with an average age of 34.1 years.

Which brands do Electric guitar fans like most?

Electric guitar fans show strongest brand affinity for Music (1.58×), Movies (1.6×), and Sports (1.52×) over the country average.

Where do Electric guitar fans live in United States?

Electric guitar fans in United States are most concentrated in California (reach 4,668,825), Texas (reach 3,817,875), and Florida (reach 2,274,869). These three regions account for the largest share of the active audience.

What other brands do Electric guitar fans also like?

Beyond Electric guitar itself, the audience over-indexes on Movies (1.6×), Sports (1.52×), Reading (1.51×), and Entertainment (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.