Rock and roll Audience in United States

Rock and roll logo

Rock and roll has an estimated audience of 58,986,172 people in United States. 49.6% are female, 50.4% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Goop, Wok, Governor of Michigan, Grinch.

The average Rock and roll fan in United States is 38.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Goop, Wok, with strongest over-indexing on Historic site (11.73× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rock and roll fans

Demographic split for Rock and roll audience in United States
MetricValue
Female49.6%
Male50.4%
Average age38.7
Estimated audience size58,986,172

Audience persona

The typical Rock and roll fan in United States is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Rock and roll in United States
RegionReachAffinity
Texas8,285,0431.63×
California7,141,0451.1×
Florida4,235,5571.06×
Pennsylvania2,955,0881.49×
New York2,924,9890.89×
Ohio2,083,1381.15×
North Carolina1,897,0561.07×
Illinois1,865,7700.95×
New Jersey1,841,1701.23×
Georgia1,773,1140.98×
Tennessee1,492,5411.26×
Michigan1,413,0400.92×
Alabama1,343,8841.63×
Arizona1,204,5681×
Virginia1,165,9670.81×
Washington1,046,6010.88×
Indiana1,026,6300.95×
Massachusetts1,018,0650.88×
Missouri991,7241.04×
Maryland951,3780.94×
Wisconsin856,2610.96×
Colorado821,7300.88×
Louisiana815,6211.07×
South Carolina813,4120.92×
Arkansas787,5241.62×
Minnesota776,8210.92×
Oklahoma776,1241.18×
Kentucky755,0281.02×
Oregon696,5101.03×
Nevada640,9681.12×
Mississippi629,2721.29×
Connecticut527,9840.89×
Iowa459,2550.95×
Utah425,6350.81×
Kansas423,6160.91×
New Mexico331,7491.12×
Nebraska278,6700.94×
West Virginia264,7010.96×
Hawaii263,4731.04×
Idaho250,9730.85×
New Hampshire188,9450.81×
Rhode Island167,8080.89×
Maine165,4560.78×
Washington, District of Columbia163,1220.92×
Montana141,6100.87×
Delaware135,1490.83×
South Dakota106,9580.78×
North Dakota93,4910.77×
Alaska84,7540.67×
Vermont70,8930.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rock and roll audience
BrandAffinityCategory
Historic site11.73×Arts & Culture
Goop13.46×Internet & Social Media
Wok12.89×Food & Beverages
Governor of Michigan13.72×Politics & Society
Grinch7.29×Movies & TV
Google Home11.25×Technology & Electronics
Hibachi11.71×Food & Beverages
Harlow17.41×Travel & Leisure
No Escape (1994 film)16.31×Movies & TV
Fairy godmother10.24×Literature
Grace Slick11.68×Music & Radio
Hipster12.76×Politics & Society
headspace12.35×Health
Mathcore10.37×Music & Radio
TV Fanatic13.59×Movies & TV
Gift registry16.49×Kids & Family
Cherish (group)12.73×Music & Radio
Elsword18.93×Games
Israel2.39×Travel & Leisure
Vocal harmony5.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rock and roll audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.04
ExtroversionTHRILL1.03
SustainabilityBALANCE0.99
Early Adopter MentalityPOWER0.96
Sports ActivityPOWER0.93

Worldwide distribution

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%

See Rock and roll audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Rock and roll have in United States?

Rock and roll has an estimated audience of 58,986,172 people in United States, concentrated in Texas and California.

What is the gender split and age of Rock and roll fans?

49.6% of Rock and roll fans are female, 50.4% are male, with an average age of 38.7 years.

Which brands do Rock and roll fans like most?

Rock and roll fans show strongest brand affinity for Historic site (11.73×), Goop (13.46×), and Wok (12.89×) over the country average.

Where do Rock and roll fans live in United States?

Rock and roll fans in United States are most concentrated in Texas (reach 8,285,043), California (reach 7,141,045), and Florida (reach 4,235,557). These three regions account for the largest share of the active audience.

What other brands do Rock and roll fans also like?

Beyond Rock and roll itself, the audience over-indexes on Goop (13.46×), Wok (12.89×), Governor of Michigan (13.72×), and Grinch (7.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.