Rascasse Audience Intelligence

Rock and roll Audience in United States

A data profile of the people who buy, follow and care about Rock and roll in United States — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 58,986,172 people in United States.

#14among Musical genre in United States#224among Topic in United States#23in Music & Radio

The average Rock and roll fan in United States is 38.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Blues music, Scooby-Doo, Electric guitar, with strongest over-indexing on Blues music (1.7× the country average).

Demographically, the Rock and roll audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rock and roll fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Blues music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rock and roll profile in United States.

Audience size
59M
in United States
Gender
49.6%♀
50.4% male
Age
38.7
average years
Country rank
#303
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rock and roll fans

49.6% are female, 50.4% are male, average age 38.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Rock and roll audience in United States
MetricValue
Female49.6%
Male50.4%
Average age38.7
Estimated audience size58,986,172
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Rock and roll audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Rock and roll audience comes from United States.

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rock and roll audience in United States is strongest.

Fig. 05

Top regions by affinity

Rock and roll fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~800K1.74×
02Alabama~1.5M1.66×
03Texas~7M1.37×
04Mississippi~600K1.31×
05Pennsylvania~2.5M1.25×
06New Mexico~400K1.22×
07Tennessee~1.5M1.21×
08Illinois~2.5M1.20×
09Oklahoma~800K1.16×
10Ohio~2M1.15×
11Missouri~1M1.12×
12Nevada~600K1.10×
13New Jersey~1.5M1.07×
14West Virginia~300K1.07×
15Louisiana~800K1.06×
16Kansas~500K1.06×
17Indiana~1M1.04×
18Kentucky~800K1.04×
19New Hampshire~200K1.03×
20Iowa~500K1.01×
21Maine~200K1.00×
22Arizona~1M0.99×
23North Carolina~1.5M0.97×
24Michigan~1.5M0.97×
25Wisconsin~900K0.97×
26Connecticut~600K0.97×
27South Dakota~100K0.97×
28Nebraska~300K0.96×
29Oregon~600K0.95×
30South Carolina~800K0.94×
31Rhode Island~200K0.94×
32Georgia~1.5M0.92×
33Idaho~300K0.92×
34North Dakota~100K0.92×
35Montana~100K0.89×
36Vermont~90K0.89×
37Florida~3.5M0.88×
38Colorado~800K0.88×
39Delaware~100K0.88×
40California~5.5M0.87×
41Maryland~900K0.86×
42Alaska~100K0.86×
43Massachusetts~1M0.85×
44Minnesota~700K0.85×
45Washington, District of Columbia~100K0.83×
46Hawaii~200K0.82×
47Washington~900K0.80×
48Utah~400K0.80×
49New York~2.5M0.77×
50Virginia~1M0.76×
Fig. 06

Affinity by region

Affinity by region — Rock and roll, United States
0.76×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rock and roll audience
#·InterestCategoryAffinity×
01City BankBusiness & Career3.23×
02RockabillyFashion & Accessoires2.53×
03Scooby-DooMovies & TV2.50×
04House musicMusic & Radio2.24×
05Electric guitarMusic & Radio2.08×
06Anime conventionLiterature2.00×
07Vinyl RecordsMusic & Radio1.95×
08EyebrowBeauty & Wellness1.77×
09PianoMusic & Radio1.72×
10Nail artBeauty & Wellness1.72×
11Spirit HalloweenKids & Family1.71×
12Blues musicMusic & Radio1.70×
13Talk radioMusic & Radio1.67×
14Acoustic guitarMusic & Radio1.65×
15PoodlePets & Animals1.60×
16Musical instrumentMusic & Radio1.58×
17LunchFood & Beverages1.57×
18ReggaetonMusic & Radio1.55×
19TicketmasterTravel & Leisure1.52×
20High schoolBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rock and roll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rock and roll audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.19×
TraditionCONSERVATISM1.10×
SustainabilityBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rock and roll audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Luxury OrientationPREMIUM0.89×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rock and roll have in United States?

Rock and roll has an estimated audience of 58,986,172 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rock and roll fans?

49.6% of Rock and roll fans are female, 50.4% are male, with an average age of 38.7 years.

03

Which brands do Rock and roll fans like most?

Rock and roll fans show strongest brand affinity for Blues music (1.7×), Scooby-Doo (2.5×), and Electric guitar (2.08×) over the country average.

04

Where do Rock and roll fans live in United States?

Rock and roll fans in United States are most concentrated in Texas (reach ~7M), California (reach ~5.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rock and roll fans also like?

Beyond Rock and roll itself, the audience over-indexes on Scooby-Doo (2.5×), Electric guitar (2.08×), City Bank (3.23×), and Musical instrument (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Rock and roll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →