Rascasse Audience Intelligence

Vinyl Records Audience in United States

A data profile of the people who buy, follow and care about Vinyl Records in United States — modelled from more than twelve digital signal sources. Vinyl Records has an estimated audience of 15,434,131 people in United States.

#1529among Topic in United States#145in Music & Radio

The average Vinyl Records fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include École des Beaux-Arts, Arts and music, Music, with strongest over-indexing on École des Beaux-Arts (9500× the country average).

Demographically, the Vinyl Records audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vinyl Records fan in United States is balanced, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for École des Beaux-Arts.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinyl Records profile in United States.

Audience size
15.4M
in United States
Gender
47.5%♀
52.5% male
Age
38.6
average years
Country rank
#2250
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vinyl Records fans

47.5% are female, 52.5% are male, average age 38.6.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Vinyl Records audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.6
Estimated audience size15,434,131
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Vinyl Records audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Vinyl Records audience comes from United States.

Worldwide audience distribution share by country for Vinyl Records
CountryShare
United States34.5%
United Kingdom6.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinyl Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Vinyl Records fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.26×
02Arizona~400K1.22×
03New Mexico~90K1.21×
04Texas~1.5M1.19×
05Tennessee~400K1.17×
06Nevada~200K1.17×
07Georgia~500K1.16×
08California~2M1.15×
09Kansas~100K1.15×
10Oregon~200K1.14×
11Colorado~300K1.13×
12Washington~300K1.09×
13Arkansas~100K1.08×
14Illinois~500K1.05×
15Idaho~80K1.05×
16Indiana~300K1.04×
17North Carolina~500K1.03×
18Maryland~300K1.02×
19Florida~1M1.01×
20Oklahoma~200K1.01×
21Virginia~400K1.00×
22Missouri~200K1.00×
23Louisiana~200K0.98×
24Kentucky~200K0.98×
25New York~800K0.97×
26Michigan~400K0.97×
27Nebraska~80K0.97×
28Pennsylvania~500K0.96×
29Wisconsin~200K0.95×
30Connecticut~100K0.95×
31Iowa~100K0.95×
32New Jersey~400K0.94×
33Massachusetts~300K0.94×
34New Hampshire~60K0.94×
35Rhode Island~50K0.94×
36Ohio~400K0.93×
37South Carolina~200K0.93×
38Alabama~200K0.92×
39Montana~40K0.92×
40Mississippi~100K0.91×
41Washington, District of Columbia~40K0.91×
42Delaware~40K0.91×
43Minnesota~200K0.90×
44West Virginia~60K0.90×
45Vermont~20K0.90×
46Hawaii~60K0.89×
47Alaska~30K0.89×
48North Dakota~30K0.89×
49Maine~50K0.87×
50South Dakota~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Vinyl Records, United States
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinyl Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinyl Records audience
#·InterestCategoryAffinity×
01École des Beaux-ArtsBusiness & Career9500.00×
02DiscogsMusic & Radio11.20×
03HarmonicaMusic & Radio5.70×
04AAA (band)Music & Radio5.45×
05Electronic musical instrumentMusic & Radio4.85×
06AdventureTravel & Leisure1.97×
07Arts and musicArts & Culture1.86×
08Consumer electronicsTechnology & Electronics1.78×
09MoviesMovies & TV1.76×
10MusicBusiness & Career1.73×
11Live eventsMusic & Radio1.73×
12Outdoor recreationSports1.69×
13ReadingLiterature1.68×
14SportsSports1.66×
15EntertainmentMovies & TV1.65×
16PetsPets & Animals1.64×
17CultureLiterature1.64×
18GamesGames1.59×
19Food and drinkFood & Beverages1.54×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinyl Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinyl Records audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.88×
Urban LifestyleOPEN1.47×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinyl Records audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Need for SecurityCONSERVATISM1.02×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vinyl Records have in United States?

Vinyl Records has an estimated audience of 15,434,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vinyl Records fans?

47.5% of Vinyl Records fans are female, 52.5% are male, with an average age of 38.6 years.

03

Which brands do Vinyl Records fans like most?

Vinyl Records fans show strongest brand affinity for École des Beaux-Arts (9500×), Arts and music (1.86×), and Music (1.73×) over the country average.

04

Where do Vinyl Records fans live in United States?

Vinyl Records fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Vinyl Records fans also like?

Beyond Vinyl Records itself, the audience over-indexes on Arts and music (1.86×), Music (1.73×), Movies (1.76×), and Consumer electronics (1.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vinyl Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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