Vinyl Records Audience in United States

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Vinyl Records has an estimated audience of 15,434,131 people in United States. 47.5% are female, 52.5% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: École des Beaux-Arts, Arts and music, Music, Movies, Consumer electronics.

The average Vinyl Records fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include École des Beaux-Arts, Arts and music, Music, with strongest over-indexing on École des Beaux-Arts (9500× the country average). Demographically, the Vinyl Records audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Vinyl Records fans

Demographic split for Vinyl Records audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.6
Estimated audience size15,434,131

Audience persona

The typical Vinyl Records fan in United States is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for École des Beaux-Arts.

Top regions in United States

Top regions ranked by reach for Vinyl Records in United States
RegionReachAffinity
California2,130,2541.26×
Texas1,676,4851.26×
Florida1,075,4611.03×
New York875,9331.02×
Illinois577,0151.12×
Georgia554,8491.17×
Pennsylvania510,4370.98×
North Carolina497,4731.07×
Ohio457,5920.96×
Arizona411,5941.31×
Michigan408,1451.01×
Virginia390,5401.04×
New Jersey375,8930.96×
Washington350,4431.13×
Tennessee344,1521.11×
Indiana304,8831.08×
Colorado295,0631.21×
Massachusetts293,6400.97×
Maryland263,9590.99×
Missouri245,4920.99×
Wisconsin231,3721×
Oregon207,7071.17×
South Carolina206,2120.89×
Minnesota203,8500.92×
Louisiana193,9070.97×
Alabama192,6650.89×
Nevada189,1511.27×
Kentucky185,1630.96×
Oklahoma177,2341.03×
Utah170,7321.24×
Connecticut145,0430.94×
Kansas130,5621.07×
Arkansas129,6631.02×
Iowa118,9600.94×
Mississippi109,1970.86×
New Mexico94,4771.22×
Idaho78,9261.02×
Nebraska74,5700.96×
West Virginia61,0670.85×
Hawaii55,0970.83×
New Hampshire54,6930.9×
Maine46,5470.84×
Rhode Island44,1610.9×
Washington, District of Columbia41,7590.9×
Montana38,6060.9×
Delaware36,4850.86×
South Dakota27,1410.76×
North Dakota25,7920.81×
Alaska25,6130.78×
Vermont21,2720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vinyl Records audience
BrandAffinityCategory
École des Beaux-Arts9500×Business & Career
Arts and music1.86×Arts & Culture
Music1.73×Business & Career
Movies1.76×Movies & TV
Consumer electronics1.78×Technology & Electronics
Sports1.66×Sports
Reading1.68×Literature
Live events1.73×Music & Radio
Food and drink1.54×Food & Beverages
AAA (band)5.45×Music & Radio
Outdoor recreation1.69×Sports
Entertainment1.65×Movies & TV
Pets1.64×Pets & Animals
Food1.52×Food & Beverages
Harmonica5.7×Music & Radio
Games1.59×Games
Culture1.64×Literature
Electronic musical instrument4.85×Music & Radio
Discogs11.2×Music & Radio
Superman1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vinyl Records audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.36
IndividualismJOY1.33
TraditionCONSERVATISM1.32
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Vinyl Records
CountryShare
United States34.5%
United Kingdom6.6%
Italy5.8%

See Vinyl Records audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Vinyl Records have in United States?

Vinyl Records has an estimated audience of 15,434,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Vinyl Records fans?

47.5% of Vinyl Records fans are female, 52.5% are male, with an average age of 38.6 years.

Which brands do Vinyl Records fans like most?

Vinyl Records fans show strongest brand affinity for École des Beaux-Arts (9500×), Arts and music (1.86×), and Music (1.73×) over the country average.

Where do Vinyl Records fans live in United States?

Vinyl Records fans in United States are most concentrated in California (reach 2,130,254), Texas (reach 1,676,485), and Florida (reach 1,075,461). These three regions account for the largest share of the active audience.

What other brands do Vinyl Records fans also like?

Beyond Vinyl Records itself, the audience over-indexes on Arts and music (1.86×), Music (1.73×), Movies (1.76×), and Consumer electronics (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vinyl Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.