Vinyl Records Audience in Germany
Vinyl Records has an estimated audience of 1,742,790 people in Germany. 52.3% are female, 47.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Surround sound, Bundesliga, Record shop.
The average Vinyl Records fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Surround sound, with strongest over-indexing on Borussia Dortmund (1.8× the country average). Demographically, the Vinyl Records audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Vinyl Records fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.9 |
| Estimated audience size | 1,742,790 |
Audience persona
The typical Vinyl Records fan in Germany is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 363,040 | 0.95× |
| Bayern | 317,775 | 1.13× |
| Baden-Württemberg | 214,810 | 0.9× |
| Berlin | 198,954 | 2.55× |
| Hessen | 183,509 | 1.38× |
| Niedersachsen | 123,748 | 0.73× |
| Rheinland-Pfalz | 86,477 | 0.99× |
| Sachsen | 74,402 | 0.87× |
| Hamburg | 49,285 | 1.25× |
| Brandenburg | 44,712 | 0.83× |
| Schleswig-Holstein | 43,690 | 0.7× |
| Thüringen | 27,189 | 0.61× |
| Bremen | 21,785 | 1.46× |
| Sachsen-Anhalt | 21,328 | 0.47× |
| Mecklenburg-Vorpommern | 16,525 | 0.5× |
| Saarland | 14,207 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.8× | Sports |
| FC Bayern Munich | 1.83× | Sports |
| Surround sound | 6.34× | Technology & Electronics |
| Bundesliga | 1.81× | Sports |
| Record shop | 8.95× | Music & Radio |
| SV Werder Bremen | 1.95× | Sports |
| Electronic music | 1.84× | Music & Radio |
| Discogs | 5.85× | Music & Radio |
| FIFA World Cup | 1.64× | Sports |
| Obi (store) | 1.6× | Shopping |
| Real Madrid C.F. | 1.92× | Sports |
| UEFA Champions League | 1.63× | Sports |
| Jazz music | 2.17× | Music & Radio |
| 2. Bundesliga | 1.89× | Sports |
| Basketball | 1.83× | Sports |
| Rock music | 1.52× | Music & Radio |
| Eintracht Frankfurt | 1.72× | Sports |
| CHECK24 | 1.81× | Business & Career |
| Rhythm and blues music | 1.84× | Music & Radio |
| High fidelity | 5.23× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.84 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.42 |
| Pet Ownership | JOY | 1.31 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
See Vinyl Records audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vinyl Records have in Germany?
Vinyl Records has an estimated audience of 1,742,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vinyl Records fans?
52.3% of Vinyl Records fans are female, 47.7% are male, with an average age of 37.9 years.
Which brands do Vinyl Records fans like most?
Vinyl Records fans show strongest brand affinity for Borussia Dortmund (1.8×), FC Bayern Munich (1.83×), and Surround sound (6.34×) over the country average.
Where do Vinyl Records fans live in Germany?
Vinyl Records fans in Germany are most concentrated in Nordrhein-Westfalen (reach 363,040), Bayern (reach 317,775), and Baden-Württemberg (reach 214,810). These three regions account for the largest share of the active audience.
What other brands do Vinyl Records fans also like?
Beyond Vinyl Records itself, the audience over-indexes on FC Bayern Munich (1.83×), Surround sound (6.34×), Bundesliga (1.81×), and Record shop (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinyl Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.