Rascasse Audience Intelligence

Vinyl Records Audience in Germany

A data profile of the people who buy, follow and care about Vinyl Records in Germany — modelled from more than twelve digital signal sources. Vinyl Records has an estimated audience of 1,742,790 people in Germany.

#2159among Topic in Germany#332in Music & Radio

The average Vinyl Records fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include FC Bayern Munich, Borussia Dortmund, Bundesliga, with strongest over-indexing on FC Bayern Munich (1.83× the country average).

Demographically, the Vinyl Records audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vinyl Records fan in Germany is balanced, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for FC Bayern Munich.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinyl Records profile in Germany.

Audience size
1.7M
in Germany
Gender
52.3%♀
47.7% male
Age
37.9
average years
Country rank
#3859
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vinyl Records fans

52.3% are female, 47.7% are male, average age 37.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Vinyl Records audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age37.9
Estimated audience size1,742,790
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Vinyl Records audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Vinyl Records audience comes from Germany.

Worldwide audience distribution share by country for Vinyl Records
CountryShare
United States34.5%
United Kingdom6.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinyl Records audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vinyl Records fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.31×
02Hessen~200K1.86×
03Hamburg~50K1.18×
04Bremen~20K1.14×
05Bayern~300K1.07×
06Rheinland-Pfalz~90K0.99×
07Nordrhein-Westfalen~300K0.91×
08Saarland~20K0.91×
09Baden-Württemberg~200K0.90×
10Brandenburg~50K0.87×
11Sachsen~70K0.86×
12Schleswig-Holstein~50K0.82×
13Mecklenburg-Vorpommern~30K0.82×
14Thüringen~40K0.81×
15Sachsen-Anhalt~40K0.80×
16Niedersachsen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Vinyl Records, Germany
0.76×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinyl Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinyl Records audience
#·InterestCategoryAffinity×
01Record shopMusic & Radio8.95×
02Surround soundTechnology & Electronics6.34×
03DiscogsMusic & Radio5.85×
04High fidelityTechnology & Electronics5.23×
05Jazz musicMusic & Radio2.17×
06SV Werder BremenSports1.95×
07Real Madrid C.F.Sports1.92×
082. BundesligaSports1.89×
09Electronic musicMusic & Radio1.84×
10Rhythm and blues musicMusic & Radio1.84×
11FC Bayern MunichSports1.83×
12BasketballSports1.83×
13BundesligaSports1.81×
14CHECK24Business & Career1.81×
15Borussia DortmundSports1.80×
16Eintracht FrankfurtSports1.72×
17FIFA World CupSports1.64×
18UEFA Champions LeagueSports1.63×
19Obi (store)Shopping1.60×
20Rock musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinyl Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinyl Records audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.28×
DIY MentalityTHRILL1.27×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinyl Records audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Career OrientationPOWER0.70×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vinyl Records have in Germany?

Vinyl Records has an estimated audience of 1,742,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vinyl Records fans?

52.3% of Vinyl Records fans are female, 47.7% are male, with an average age of 37.9 years.

03

Which brands do Vinyl Records fans like most?

Vinyl Records fans show strongest brand affinity for FC Bayern Munich (1.83×), Borussia Dortmund (1.8×), and Bundesliga (1.81×) over the country average.

04

Where do Vinyl Records fans live in Germany?

Vinyl Records fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vinyl Records fans also like?

Beyond Vinyl Records itself, the audience over-indexes on Borussia Dortmund (1.8×), Bundesliga (1.81×), FIFA World Cup (1.64×), and Surround sound (6.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Vinyl Records audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vinyl Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →