Rascasse Audience Intelligence

Surround sound Audience in Germany

A data profile of the people who buy, follow and care about Surround sound in Germany — modelled from more than twelve digital signal sources. Surround sound has an estimated audience of 1,916,956 people in Germany.

#2012among Topic in Germany#190in Technology & Electronics

The average Surround sound fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include QVC, Tchibo, Bonprix, with strongest over-indexing on QVC (2.36× the country average).

Demographically, the Surround sound audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Surround sound fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surround sound profile in Germany.

Audience size
1.9M
in Germany
Gender
48.6%♀
51.4% male
Age
42.8
average years
Country rank
#3507
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surround sound fans

48.6% are female, 51.4% are male, average age 42.8.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Surround sound audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age42.8
Estimated audience size1,916,956
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Surround sound audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4928%
50+24%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Surround sound audience comes from Germany.

Worldwide audience distribution share by country for Surround sound
CountryShare
United States23.4%
Germany8.8%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surround sound audience in Germany is strongest.

Fig. 05

Top regions by affinity

Surround sound fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.19×
02Berlin~90K1.10×
03Bremen~20K1.09×
04Niedersachsen~200K1.03×
05Thüringen~50K1.03×
06Saarland~20K1.03×
07Brandenburg~60K0.99×
08Sachsen-Anhalt~50K0.98×
09Mecklenburg-Vorpommern~40K0.98×
10Schleswig-Holstein~70K0.97×
11Baden-Württemberg~200K0.95×
12Hamburg~40K0.95×
13Nordrhein-Westfalen~400K0.92×
14Bayern~300K0.92×
15Hessen~100K0.92×
16Rheinland-Pfalz~90K0.92×
Fig. 06

Affinity by region

Affinity by region — Surround sound, Germany
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surround sound audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surround sound audience
#·InterestCategoryAffinity×
01QVCMovies & TV2.36×
02Ulla PopkenFashion & Accessoires2.33×
03BAURShopping2.04×
04TchiboShopping2.00×
05BonprixShopping1.98×
06ICloudTechnology & Electronics1.95×
07Ernsting's familyShopping1.81×
08Let's Dance (German TV series)Movies & TV1.77×
09PatioHome & Garden1.75×
10SaunaHome & Garden1.75×
11Alles was zähltMovies & TV1.75×
12Terrace (building)Home & Garden1.72×
13BalconyHome & Garden1.71×
14BlouseFashion & Accessoires1.67×
15Street OneFashion & Accessoires1.65×
16Roland KaiserMusic & Radio1.63×
17Storm of LoveMovies & TV1.63×
18CouchHome & Garden1.56×
19Wellness (alternative medicine)Health1.51×
20SkirtFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surround sound audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surround sound audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.15×
TraditionCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surround sound audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.49×
Risk AppetiteTHRILL0.52×
Early Adopter MentalityPOWER0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surround sound have in Germany?

Surround sound has an estimated audience of 1,916,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Surround sound fans?

48.6% of Surround sound fans are female, 51.4% are male, with an average age of 42.8 years.

03

Which brands do Surround sound fans like most?

Surround sound fans show strongest brand affinity for QVC (2.36×), Tchibo (2×), and Bonprix (1.98×) over the country average.

04

Where do Surround sound fans live in Germany?

Surround sound fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Surround sound fans also like?

Beyond Surround sound itself, the audience over-indexes on Tchibo (2×), Bonprix (1.98×), Ulla Popken (2.33×), and Let's Dance (German TV series) (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Surround sound audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Surround sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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