Surround sound Audience in Germany
Surround sound has an estimated audience of 1,916,956 people in Germany. 48.6% are female, 51.4% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, QVC, Tchibo, Bonprix, Let's Dance (German TV series).
The average Surround sound fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, QVC, Tchibo, with strongest over-indexing on Gala (1.93× the country average). Demographically, the Surround sound audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Surround sound fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 42.8 |
| Estimated audience size | 1,916,956 |
Audience persona
The typical Surround sound fan in Germany is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,719 | 0.9× |
| Bayern | 293,513 | 0.95× |
| Baden-Württemberg | 257,876 | 0.99× |
| Niedersachsen | 200,020 | 1.07× |
| Sachsen | 131,477 | 1.4× |
| Hessen | 130,713 | 0.89× |
| Berlin | 107,789 | 1.26× |
| Rheinland-Pfalz | 80,580 | 0.84× |
| Schleswig-Holstein | 62,467 | 0.91× |
| Brandenburg | 57,247 | 0.96× |
| Thüringen | 52,592 | 1.08× |
| Sachsen-Anhalt | 43,150 | 0.87× |
| Hamburg | 36,219 | 0.84× |
| Mecklenburg-Vorpommern | 33,028 | 0.9× |
| Saarland | 26,524 | 1.13× |
| Bremen | 21,480 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.93× | News |
| QVC | 2.36× | Movies & TV |
| Tchibo | 2× | Shopping |
| Bonprix | 1.98× | Shopping |
| Let's Dance (German TV series) | 1.77× | Movies & TV |
| Ulla Popken | 2.33× | Fashion & Accessoires |
| Ernsting's family | 1.81× | Shopping |
| Roland Kaiser | 1.63× | Music & Radio |
| Wellness (alternative medicine) | 1.51× | Health |
| BAUR | 2.04× | Shopping |
| Patio | 1.75× | Home & Garden |
| Skirt | 1.51× | Fashion & Accessoires |
| Balcony | 1.71× | Home & Garden |
| Blouse | 1.67× | Fashion & Accessoires |
| Sauna | 1.75× | Home & Garden |
| Terrace (building) | 1.72× | Home & Garden |
| Storm of Love | 1.63× | Movies & TV |
| Couch | 1.56× | Home & Garden |
| Flower bouquet | 1.55× | Home & Garden |
| ICloud | 1.95× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.2 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 8.8% |
| Italy | 6.2% |
See Surround sound audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Surround sound have in Germany?
Surround sound has an estimated audience of 1,916,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Surround sound fans?
48.6% of Surround sound fans are female, 51.4% are male, with an average age of 42.8 years.
Which brands do Surround sound fans like most?
Surround sound fans show strongest brand affinity for Gala (1.93×), QVC (2.36×), and Tchibo (2×) over the country average.
Where do Surround sound fans live in Germany?
Surround sound fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,719), Bayern (reach 293,513), and Baden-Württemberg (reach 257,876). These three regions account for the largest share of the active audience.
What other brands do Surround sound fans also like?
Beyond Surround sound itself, the audience over-indexes on QVC (2.36×), Tchibo (2×), Bonprix (1.98×), and Let's Dance (German TV series) (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Surround sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.