Couch Audience in Germany
Couch has an estimated audience of 5,947,863 people in Germany. 64.2% are female, 35.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Real property, Pillow, Tagesschau, Headphones.
The average Couch fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Real property, Pillow, with strongest over-indexing on Western Union (7.98× the country average). Demographically, the Couch audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Couch fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 41.6 |
| Estimated audience size | 5,947,863 |
Audience persona
The typical Couch fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,682,659 | 1.29× |
| Baden-Württemberg | 1,015,105 | 1.25× |
| Bayern | 914,637 | 0.96× |
| Niedersachsen | 806,515 | 1.4× |
| Hessen | 444,348 | 0.98× |
| Sachsen | 292,769 | 1× |
| Berlin | 266,688 | 1× |
| Rheinland-Pfalz | 262,117 | 0.88× |
| Schleswig-Holstein | 239,775 | 1.12× |
| Hamburg | 168,316 | 1.25× |
| Brandenburg | 133,071 | 0.72× |
| Thüringen | 126,191 | 0.83× |
| Sachsen-Anhalt | 124,036 | 0.8× |
| Mecklenburg-Vorpommern | 71,989 | 0.63× |
| Bremen | 62,101 | 1.22× |
| Saarland | 47,364 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.98× | Business & Career |
| Real property | 7.39× | Home & Garden |
| Pillow | 7.05× | Home & Garden |
| Tagesschau | 2.55× | Movies & TV |
| Headphones | 6.33× | Technology & Electronics |
| Satire | 4.78× | Literature |
| IKEA | 2× | Home & Garden |
| German television comedy | 5.27× | Movies & TV |
| Pets | 1.63× | Pets & Animals |
| Transfermarkt | 2.32× | Sports |
| Allgäu | 4.76× | Travel & Leisure |
| Ryanair | 2.07× | Travel & Leisure |
| BAUR | 3.44× | Shopping |
| Automobiles | 1.58× | Cars & Mobility |
| Furniture | 1.59× | Home & Garden |
| Meghan Markle | 4.75× | Fashion & Accessoires |
| Image scanner | 7.79× | Technology & Electronics |
| Freeware | 1.83× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.42× | Movies & TV |
| Fressnapf | 2.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.23 |
| Pet Ownership | JOY | 1.19 |
| Sports Activity | POWER | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
See Couch audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Couch have in Germany?
Couch has an estimated audience of 5,947,863 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Couch fans?
64.2% of Couch fans are female, 35.8% are male, with an average age of 41.6 years.
Which brands do Couch fans like most?
Couch fans show strongest brand affinity for Western Union (7.98×), Real property (7.39×), and Pillow (7.05×) over the country average.
Where do Couch fans live in Germany?
Couch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,682,659), Baden-Württemberg (reach 1,015,105), and Bayern (reach 914,637). These three regions account for the largest share of the active audience.
What other brands do Couch fans also like?
Beyond Couch itself, the audience over-indexes on Real property (7.39×), Pillow (7.05×), Tagesschau (2.55×), and Headphones (6.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.