Rascasse Audience Intelligence

Couch Audience in Germany

A data profile of the people who buy, follow and care about Couch in Germany — modelled from more than twelve digital signal sources. Couch has an estimated audience of 5,947,863 people in Germany.

#502among Topic in Germany#53in Home & Garden

The average Couch fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Pillow, Kitchen, IKEA, with strongest over-indexing on Pillow (6.08× the country average).

Demographically, the Couch audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Couch fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Couch profile in Germany.

Audience size
5.9M
in Germany
Gender
64.2%♀
35.8% male
Age
41.6
average years
Country rank
#804
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Couch fans

64.2% are female, 35.8% are male, average age 41.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Couch audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age41.6
Estimated audience size5,947,863
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Couch audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Couch audience comes from Germany.

Worldwide audience distribution share by country for Couch
CountryShare
United States17.8%
United Kingdom7.4%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Couch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Couch fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~800K1.32×
02Hamburg~200K1.20×
03Bremen~60K1.20×
04Nordrhein-Westfalen~1.5M1.19×
05Baden-Württemberg~900K1.17×
06Schleswig-Holstein~200K1.09×
07Sachsen~300K1.00×
08Rheinland-Pfalz~300K0.99×
09Hessen~400K0.97×
10Berlin~300K0.97×
11Bayern~900K0.96×
12Sachsen-Anhalt~100K0.96×
13Thüringen~100K0.95×
14Brandenburg~200K0.90×
15Saarland~60K0.89×
16Mecklenburg-Vorpommern~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Couch, Germany
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Couch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Couch audience
#·InterestCategoryAffinity×
01PillowHome & Garden6.08×
02Real propertyHome & Garden4.10×
03Floral designHome & Garden4.01×
04HeadphonesTechnology & Electronics3.52×
05MattressHome & Garden2.97×
06RefrigeratorHome & Garden2.87×
07Western UnionBusiness & Career2.87×
08KitchenHome & Garden2.66×
09Garden furnitureHome & Garden2.60×
10EssoCars & Mobility2.36×
11Ornamental plantHome & Garden2.14×
12IKEAHome & Garden2.10×
13RyanairTravel & Leisure2.09×
14TagesschauMovies & TV1.78×
15TattoosFashion & Accessoires1.77×
16Netto Marken-DiscountShopping1.70×
17CHECK24Business & Career1.69×
18Google MapsInternet & Social Media1.67×
19ElectronicsTechnology & Electronics1.60×
20FurnitureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Couch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Couch audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.89×
Quality AwarenessPREMIUM1.87×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Couch audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Couch have in Germany?

Couch has an estimated audience of 5,947,863 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Couch fans?

64.2% of Couch fans are female, 35.8% are male, with an average age of 41.6 years.

03

Which brands do Couch fans like most?

Couch fans show strongest brand affinity for Pillow (6.08×), Kitchen (2.66×), and IKEA (2.1×) over the country average.

04

Where do Couch fans live in Germany?

Couch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~900K), and Bayern (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Couch fans also like?

Beyond Couch itself, the audience over-indexes on Kitchen (2.66×), IKEA (2.1×), Tagesschau (1.78×), and Real property (4.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Couch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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