A data profile of the people who buy, follow and care about Couch in Italy — modelled from more than twelve digital signal sources. Couch has an estimated audience of 4,819,132 people in Italy.
Couch has an estimated audience of 4,819,132 people in Italy. 67.3% are female, 32.7% are male, average age 44.1. Top brand affinities: IKEA, Modern architecture, WhatsApp, Home Appliances, Personal finance.
Top brand affinities include IKEA, Modern architecture, WhatsApp, with strongest over-indexing on IKEA (2.55× the country average).
Demographically, the Couch audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Couch fan in Italy is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Couch profile in Italy.
67.3% are female, 32.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 44.1 |
| Estimated audience size | 4,819,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Couch audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.71× | ||
| 02 | Dishwasher | Home & Garden | 3.75× | ||
| 03 | Flower bouquet | Home & Garden | 3.70× | ||
| 04 | Microwave oven | Home & Garden | 3.69× | ||
| 05 | Modern architecture | Arts & Culture | 3.65× | ||
| 06 | Garden furniture | Home & Garden | 3.44× | ||
| 07 | IKEA | Home & Garden | 2.55× | ||
| 08 | HVAC | Home & Garden | 2.44× | ||
| 09 | Kitchenware | Home & Garden | 2.41× | ||
| 10 | Wikipedia | Internet & Social Media | 2.24× | ||
| 11 | Mediaset | Technology & Electronics | 2.07× | ||
| 12 | Home Appliances | Home & Garden | 2.06× | ||
| 13 | Genetics | Kids & Family | 1.97× | ||
| 14 | Volunteering | Politics & Society | 1.92× | ||
| 15 | Internet & Social Media | 1.75× | |||
| 16 | Lidl | Shopping | 1.67× | ||
| 17 | Supermarket | Shopping | 1.62× | ||
| 18 | Home improvement | Home & Garden | 1.58× | ||
| 19 | Personal finance | Business & Career | 1.55× | ||
| 20 | Shopping malls | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.04× | |
| Design Affinity | PREMIUM | 1.85× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.83× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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