Couch Audience in United States

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Couch has an estimated audience of 22,261,913 people in United States. 68.9% are female, 31.1% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, The Historian.

The average Couch fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Couch audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Couch fans

Demographic split for Couch audience in United States
MetricValue
Female68.9%
Male31.1%
Average age42.1
Estimated audience size22,261,913

Audience persona

The typical Couch fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Couch in United States
RegionReachAffinity
California2,739,6391.12×
Texas2,125,8731.11×
Florida1,454,8600.97×
New York1,359,4611.09×
Illinois822,3701.11×
Pennsylvania805,3511.07×
Ohio793,6721.16×
Michigan678,5321.17×
North Carolina671,3131×
Georgia665,8700.97×
New Jersey557,5980.98×
Arizona521,3051.15×
Washington517,7491.16×
Virginia514,0160.95×
Indiana499,4771.23×
Tennessee491,1701.1×
Massachusetts426,1460.97×
Missouri401,7221.12×
Colorado370,4511.06×
Maryland354,7790.93×
Kentucky344,7151.24×
Minnesota324,6771.02×
Wisconsin322,5280.96×
South Carolina320,8810.96×
Alabama295,7270.95×
Oregon295,4011.16×
Oklahoma285,8351.16×
Louisiana242,9680.85×
Nevada231,5401.08×
Connecticut211,6340.95×
Utah202,7491.02×
Arkansas198,0461.08×
Kansas178,8991.02×
Iowa172,4400.94×
Mississippi172,1400.94×
New Mexico120,6131.08×
West Virginia116,1371.12×
Idaho114,0991.02×
Nebraska95,2000.85×
New Hampshire81,9340.93×
Maine77,5950.97×
Hawaii66,7720.7×
Rhode Island63,7660.9×
Washington, District of Columbia58,7930.88×
Montana57,1320.93×
Delaware46,0010.75×
South Dakota43,0110.84×
North Dakota40,5750.89×
Alaska34,9540.73×
Vermont34,3210.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Couch audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Lulu 黃路梓茵3.45×Movies & TV
The Historian16.48×Literature
Home equity1.94×Home & Garden
Eurail16.57×Cars & Mobility
JDSU2.11×Business & Career
Parral, Chihuahua8.99×Travel & Leisure
Nebraska Cornhuskers football2.08×Sports
Jesse Plemons1.99×Movies & TV
Staycation1.81×Home & Garden
Fairy godmother4.08×Literature
Soldering iron1.67×Home & Garden
Jaws2.64×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.42×Travel & Leisure
Mie goreng16.07×Food & Beverages
Home staging2.21×Home & Garden
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Couch audience
TraitClusterScore
Quality AwarenessPREMIUM1.96
Design AffinityPREMIUM1.46
DIY MentalityTHRILL1.25
Price SensitivityPREMIUM1.2
Luxury OrientationPREMIUM1.17
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Couch
CountryShare
United States17.8%
United Kingdom7.4%
Germany4.7%

See Couch audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Couch have in United States?

Couch has an estimated audience of 22,261,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Couch fans?

68.9% of Couch fans are female, 31.1% are male, with an average age of 42.1 years.

Which brands do Couch fans like most?

Couch fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Couch fans live in United States?

Couch fans in United States are most concentrated in California (reach 2,739,639), Texas (reach 2,125,873), and Florida (reach 1,454,860). These three regions account for the largest share of the active audience.

What other brands do Couch fans also like?

Beyond Couch itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Lulu 黃路梓茵 (3.45×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.