Discounts and allowances Audience in United States

Discounts and allowances logo

Discounts and allowances has an estimated audience of 37,177,993 people in United States. 62.0% are female, 38.0% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Food and drink, Sales promotion, Kohl's, Yahoo!奇摩名人娛樂, Google Drive.

The average Discounts and allowances fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Food and drink, Sales promotion, Kohl's, with strongest over-indexing on Food and drink (1.54× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Discounts and allowances fans

Demographic split for Discounts and allowances audience in United States
MetricValue
Female62.0%
Male38.0%
Average age43.3
Estimated audience size37,177,993

Audience persona

The typical Discounts and allowances fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Discounts and allowances in United States
RegionReachAffinity
California2,467,7090.6×
Florida1,556,7870.62×
Texas1,441,1050.45×
New York817,7390.39×
Pennsylvania687,5690.55×
Illinois667,9300.54×
North Carolina649,2560.58×
Georgia618,2320.54×
Tennessee548,5690.74×
Ohio517,2970.45×
Virginia495,1790.55×
Michigan489,2160.5×
New Jersey468,0960.5×
Alabama454,5940.88×
Indiana446,8740.66×
South Carolina429,9820.77×
Kentucky407,0240.87×
Missouri405,7340.68×
Mississippi402,7971.32×
Maryland398,8460.62×
Louisiana390,6940.81×
Arizona369,9640.49×
Arkansas357,8381.17×
Washington353,7290.47×
Oklahoma349,9510.85×
Minnesota343,2370.64×
Wisconsin332,9450.6×
Iowa318,0931.04×
West Virginia302,2971.75×
Massachusetts294,4210.4×
Hawaii293,3371.84×
Connecticut292,2410.78×
Oregon286,5110.67×
Kansas279,2210.95×
Nebraska268,2961.44×
New Mexico266,8951.43×
Nevada266,0310.74×
Rhode Island264,5692.24×
Colorado264,5560.45×
Utah261,0670.78×
Idaho251,2401.35×
New Hampshire199,2651.36×
Maine192,2981.44×
South Dakota181,6982.11×
Delaware172,3131.68×
Wyoming171,1793.11×
North Dakota151,6401.99×
Alaska150,8351.9×
Washington, District of Columbia139,9681.25×
Montana105,1911.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discounts and allowances audience
BrandAffinityCategory
Food and drink1.54×Food & Beverages
Sales promotion1.75×Shopping
Kohl's1.73×Shopping
Yahoo!奇摩名人娛樂1.9×Internet & Social Media
Google Drive1.72×Technology & Electronics
Hobby Lobby1.56×Home & Garden
Nordstrom rack1.91×Fashion & Accessoires
Marshalls1.65×Fashion & Accessoires
LabCorp2.23×Health
Burlington1.97×Fashion & Accessoires
J. C. Penney1.77×Shopping
Discount stores1.74×Shopping
Aritzia2.74×Fashion & Accessoires
Menards1.73×Home & Garden
Savannah Guthrie2.09×Movies & TV
Black Friday (shopping)1.6×Shopping
Bed1.53×Home & Garden
Fashion Nova1.79×Shopping
T.J.Maxx1.68×Shopping
Deal of the day1.96×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discounts and allowances audience
TraitClusterScore
Price SensitivityPREMIUM1.84
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.12
IndulgenceJOY1.07
CreativityOPEN1.04
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Discounts and allowances
CountryShare
United States14.2%
Italy4.2%
United Kingdom4.0%

See Discounts and allowances audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Discounts and allowances have in United States?

Discounts and allowances has an estimated audience of 37,177,993 people in United States, concentrated in California and Florida.

What is the gender split and age of Discounts and allowances fans?

62.0% of Discounts and allowances fans are female, 38.0% are male, with an average age of 43.3 years.

Which brands do Discounts and allowances fans like most?

Discounts and allowances fans show strongest brand affinity for Food and drink (1.54×), Sales promotion (1.75×), and Kohl's (1.73×) over the country average.

Where do Discounts and allowances fans live in United States?

Discounts and allowances fans in United States are most concentrated in California (reach 2,467,709), Florida (reach 1,556,787), and Texas (reach 1,441,105). These three regions account for the largest share of the active audience.

What other brands do Discounts and allowances fans also like?

Beyond Discounts and allowances itself, the audience over-indexes on Sales promotion (1.75×), Kohl's (1.73×), Yahoo!奇摩名人娛樂 (1.9×), and Google Drive (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.