Rascasse Audience Intelligence

Discounts and allowances Audience in United States

A data profile of the people who buy, follow and care about Discounts and allowances in United States — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 37,177,993 people in United States.

#464among Topic in United States#36in Shopping

The average Discounts and allowances fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Sales promotion, Kohl's, with strongest over-indexing on Food and drink (1.54× the country average).

Demographically, the Discounts and allowances audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discounts and allowances fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Food and drink.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discounts and allowances profile in United States.

Audience size
37.2M
in United States
Gender
62.0%♀
38.0% male
Age
43.3
average years
Country rank
#649
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Discounts and allowances fans

62.0% are female, 38.0% are male, average age 43.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Discounts and allowances audience in United States
MetricValue
Female62.0%
Male38.0%
Average age43.3
Estimated audience size37,177,993
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Discounts and allowances audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Discounts and allowances audience comes from United States.

Worldwide audience distribution share by country for Discounts and allowances
CountryShare
United States14.2%
Italy4.2%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discounts and allowances audience in United States is strongest.

Fig. 05

Top regions by affinity

Discounts and allowances fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~100K1.13×
02North Dakota~90K1.13×
03Rhode Island~100K1.12×
04South Dakota~100K1.11×
05Alaska~90K1.08×
06West Virginia~200K1.07×
07Nebraska~200K1.06×
08New Hampshire~200K1.06×
09Mississippi~300K1.05×
10New Mexico~200K1.04×
11Vermont~70K1.04×
12Maine~100K1.03×
13Montana~100K1.03×
14Arkansas~300K1.02×
15Washington, District of Columbia~100K1.02×
16Hawaii~200K1.01×
17Kansas~300K1.00×
18Idaho~200K1.00×
19Iowa~300K0.99×
20Louisiana~500K0.98×
21Kentucky~500K0.98×
22Oklahoma~400K0.98×
23Alabama~500K0.97×
24Connecticut~400K0.97×
25Nevada~300K0.97×
26Utah~300K0.97×
27Tennessee~700K0.96×
28South Carolina~500K0.96×
29Oregon~400K0.96×
30Indiana~600K0.95×
31Missouri~600K0.95×
32Wisconsin~500K0.95×
33Minnesota~500K0.95×
34Maryland~600K0.94×
35Colorado~500K0.94×
36Arizona~700K0.93×
37Massachusetts~700K0.93×
38Michigan~900K0.92×
39Washington~700K0.92×
40Georgia~1M0.91×
41North Carolina~1M0.91×
42New Jersey~900K0.91×
43Virginia~800K0.91×
44Ohio~1M0.90×
45Pennsylvania~1M0.89×
46Illinois~1M0.89×
47Florida~2M0.85×
48New York~1.5M0.83×
49Texas~2.5M0.79×
50California~3M0.75×
Fig. 06

Affinity by region

Affinity by region — Discounts and allowances, United States
0.75×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discounts and allowances audience
#·InterestCategoryAffinity×
01AritziaFashion & Accessoires2.74×
02LabCorpHealth2.23×
03Nancy MacePolitics & Society2.15×
04Savannah GuthrieMovies & TV2.09×
05BurlingtonFashion & Accessoires1.97×
06Deal of the dayShopping1.96×
07Nordstrom rackFashion & Accessoires1.91×
08Fashion NovaShopping1.79×
09J. C. PenneyShopping1.77×
10Sales promotionShopping1.75×
11Discount storesShopping1.74×
12Kohl'sShopping1.73×
13MenardsHome & Garden1.73×
14Google DriveTechnology & Electronics1.72×
15T.J.MaxxShopping1.68×
16MarshallsFashion & Accessoires1.65×
17Black Friday (shopping)Shopping1.60×
18Hobby LobbyHome & Garden1.56×
19Food and drinkFood & Beverages1.54×
20BedHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discounts and allowances audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discounts and allowances audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
Need for SecurityCONSERVATISM1.27×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discounts and allowances audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.79×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discounts and allowances have in United States?

Discounts and allowances has an estimated audience of 37,177,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discounts and allowances fans?

62.0% of Discounts and allowances fans are female, 38.0% are male, with an average age of 43.3 years.

03

Which brands do Discounts and allowances fans like most?

Discounts and allowances fans show strongest brand affinity for Food and drink (1.54×), Sales promotion (1.75×), and Kohl's (1.73×) over the country average.

04

Where do Discounts and allowances fans live in United States?

Discounts and allowances fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Discounts and allowances fans also like?

Beyond Discounts and allowances itself, the audience over-indexes on Sales promotion (1.75×), Kohl's (1.73×), Nancy Mace (2.15×), and Google Drive (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Discounts and allowances audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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