Discounts and allowances Audience in Spain
Discounts and allowances has an estimated audience of 7,984,370 people in Spain. 65.0% are female, 35.0% are male, average age 45.6. Top regions: Extremadura, Region of Murcia, Castilla-La Mancha. Top brand affinities: Semana, IKEA, Aldi, Mercadona, Lidl.
The average Discounts and allowances fan in Spain is 45.6 years old, more female, and lives primarily in Extremadura. The audience is concentrated in Extremadura, Region of Murcia, Castilla-La Mancha. Top brand affinities include Semana, IKEA, Aldi, with strongest over-indexing on Semana (1.95× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.6 |
| Estimated audience size | 7,984,370 |
Audience persona
The typical Discounts and allowances fan in Spain is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Semana.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Extremadura | 433,258 | 2.52× |
| Region of Murcia | 423,694 | 1.55× |
| Castilla-La Mancha | 377,520 | 1.17× |
| Andalusia | 366,846 | 0.23× |
| Community of Madrid | 362,022 | 0.27× |
| Principality of Asturias | 360,134 | 1.92× |
| Aragon | 326,273 | 1.55× |
| Catalonia | 325,430 | 0.23× |
| Castile and León | 319,799 | 0.92× |
| Canary Islands | 309,939 | 0.78× |
| Comunidad Valenciana | 300,710 | 0.34× |
| Balearic Islands | 263,790 | 1.18× |
| Galicia | 253,874 | 0.68× |
| Basque Autonomous Country | 205,788 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semana | 1.95× | News |
| IKEA | 1.7× | Home & Garden |
| Aldi | 1.82× | Shopping |
| Mercadona | 1.66× | Shopping |
| Lidl | 1.64× | Shopping |
| Discount stores | 1.66× | Shopping |
| Diez Minutos | 2.07× | News |
| Deal of the day | 2.15× | Shopping |
| Primark | 1.64× | Shopping |
| Cortefiel | 2.28× | Fashion & Accessoires |
| Home Appliances | 1.63× | Home & Garden |
| Blouse | 2.03× | Fashion & Accessoires |
| Skirt | 1.9× | Fashion & Accessoires |
| Carrefour | 1.5× | Shopping |
| Children's clothing | 1.87× | Fashion & Accessoires |
| Revista HOLA | 1.73× | News |
| Discounting | 1.68× | Shopping |
| Stradivarius | 1.56× | Shopping |
| Black Friday (shopping) | 1.58× | Shopping |
| Trousers | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.13 |
| Creativity | OPEN | 1.09 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — Germany
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
- Discounts and allowances — Canada
- Discounts and allowances — Mexico
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Discounts and allowances have in Spain?
Discounts and allowances has an estimated audience of 7,984,370 people in Spain, concentrated in Extremadura and Region of Murcia.
What is the gender split and age of Discounts and allowances fans?
65.0% of Discounts and allowances fans are female, 35.0% are male, with an average age of 45.6 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Semana (1.95×), IKEA (1.7×), and Aldi (1.82×) over the country average.
Where do Discounts and allowances fans live in Spain?
Discounts and allowances fans in Spain are most concentrated in Extremadura (reach 433,258), Region of Murcia (reach 423,694), and Castilla-La Mancha (reach 377,520). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on IKEA (1.7×), Aldi (1.82×), Mercadona (1.66×), and Lidl (1.64×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.