A data profile of the people who buy, follow and care about Discounts and allowances in Spain — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 7,984,370 people in Spain.
The average Discounts and allowances fan in Spain is 45.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Semana, IKEA, Aldi, with strongest over-indexing on Semana (1.95× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Discounts and allowances fan in Spain is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Semana.
The key figures that characterise the Discounts and allowances profile in Spain.
65.0% are female, 35.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.6 |
| Estimated audience size | 7,984,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Discounts and allowances audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~200K | 1.16× | |
| 02 | Principality of Asturias | ~200K | 1.10× | |
| 03 | Region of Murcia | ~300K | 1.06× | |
| 04 | Aragon | ~200K | 1.06× | |
| 05 | Castilla-La Mancha | ~300K | 1.02× | |
| 06 | Balearic Islands | ~200K | 1.02× | |
| 07 | Castile and León | ~300K | 0.99× | |
| 08 | Canary Islands | ~400K | 0.98× | |
| 09 | Galicia | ~400K | 0.97× | |
| 10 | Basque Autonomous Country | ~300K | 0.97× | |
| 11 | Comunidad Valenciana | ~800K | 0.93× | |
| 12 | Andalusia | ~1.5M | 0.91× | |
| 13 | Catalonia | ~1.5M | 0.90× | |
| 14 | Community of Madrid | ~1M | 0.89× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 2.28× | ||
| 02 | Deal of the day | Shopping | 2.15× | ||
| 03 | Diez Minutos | News | 2.07× | ||
| 04 | Blouse | Fashion & Accessoires | 2.03× | ||
| 05 | Semana | News | 1.95× | ||
| 06 | Skirt | Fashion & Accessoires | 1.90× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.87× | ||
| 08 | Aldi | Shopping | 1.82× | ||
| 09 | Revista HOLA | News | 1.73× | ||
| 10 | IKEA | Home & Garden | 1.70× | ||
| 11 | Discounting | Shopping | 1.68× | ||
| 12 | Mercadona | Shopping | 1.66× | ||
| 13 | Discount stores | Shopping | 1.66× | ||
| 14 | Lidl | Shopping | 1.64× | ||
| 15 | Primark | Shopping | 1.64× | ||
| 16 | Home Appliances | Home & Garden | 1.63× | ||
| 17 | Black Friday (shopping) | Shopping | 1.58× | ||
| 18 | Stradivarius | Shopping | 1.56× | ||
| 19 | Trousers | Fashion & Accessoires | 1.54× | ||
| 20 | Carrefour | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.35× | |
| Creativity | OPEN | 1.16× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× |
Discounts and allowances has an estimated audience of 7,984,370 people in Spain, concentrated in Andalusia and Catalonia.
65.0% of Discounts and allowances fans are female, 35.0% are male, with an average age of 45.6 years.
Discounts and allowances fans show strongest brand affinity for Semana (1.95×), IKEA (1.7×), and Aldi (1.82×) over the country average.
Discounts and allowances fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on IKEA (1.7×), Aldi (1.82×), Mercadona (1.66×), and Lidl (1.64×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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