A data profile of the people who buy, follow and care about Discounts and allowances in Brazil — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 8,917,574 people in Brazil.
The average Discounts and allowances fan in Brazil is 41.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Deal of the day, Carrefour, Discounting, with strongest over-indexing on Deal of the day (2.77× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Discounts and allowances fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Discounts and allowances profile in Brazil.
68.2% are female, 31.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 41.3 |
| Estimated audience size | 8,917,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Discounts and allowances audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~100K | 1.05× | |
| 02 | Tocantins | ~60K | 1.03× | |
| 03 | Pará | ~300K | 1.02× | |
| 04 | Amazonas | ~200K | 1.02× | |
| 05 | Rondônia | ~80K | 1.02× | |
| 06 | Amapá | ~30K | 1.02× | |
| 07 | Roraima | ~30K | 1.02× | |
| 08 | Maranhão | ~200K | 1.01× | |
| 09 | Bahia | ~600K | 1.00× | |
| 10 | Pernambuco | ~400K | 1.00× | |
| 11 | Ceará | ~400K | 1.00× | |
| 12 | Paraíba | ~200K | 1.00× | |
| 13 | Federal District | ~100K | 1.00× | |
| 14 | Alagoas | ~100K | 1.00× | |
| 15 | Santa Catarina | ~400K | 0.99× | |
| 16 | Goiás | ~300K | 0.99× | |
| 17 | Espírito Santo | ~200K | 0.99× | |
| 18 | Paraná | ~500K | 0.98× | |
| 19 | Rio Grande do Sul | ~500K | 0.98× | |
| 20 | Minas Gerais | ~900K | 0.97× | |
| 21 | Rio de Janeiro | ~800K | 0.97× | |
| 22 | São Paulo | ~2M | 0.93× | |
| 23 | Sergipe | 0.00× | ||
| 24 | Mato Grosso | 0.00× | ||
| 25 | Piauí | 0.00× | ||
| 26 | Rio Grande do Norte | 0.00× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cuponeria | Shopping | 3.93× | ||
| 02 | Tender offer | Business & Career | 3.43× | ||
| 03 | EBay | Shopping | 3.11× | ||
| 04 | Deal of the day | Shopping | 2.77× | ||
| 05 | Submarino | Shopping | 2.39× | ||
| 06 | Walmart | Shopping | 2.06× | ||
| 07 | Carrefour | Shopping | 1.95× | ||
| 08 | Amazon.com | Shopping | 1.95× | ||
| 09 | Lojas Americanas | Shopping | 1.93× | ||
| 10 | Lojas Renner | Fashion & Accessoires | 1.89× | ||
| 11 | Department store | Shopping | 1.84× | ||
| 12 | Discounting | Shopping | 1.82× | ||
| 13 | Discount stores | Shopping | 1.63× | ||
| 14 | Infant bed | Home & Garden | 1.61× | ||
| 15 | Blanket | Home & Garden | 1.59× | ||
| 16 | Bed sheet | Home & Garden | 1.59× | ||
| 17 | Duvet | Home & Garden | 1.59× | ||
| 18 | Baby transport | Kids & Family | 1.55× | ||
| 19 | Hypermarket | Shopping | 1.54× | ||
| 20 | Pampers | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Creativity | OPEN | 1.02× | |
| Mindfulness | BALANCE | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Career Orientation | POWER | 0.52× | |
| Tradition | CONSERVATISM | 0.55× |
Discounts and allowances has an estimated audience of 8,917,574 people in Brazil, concentrated in São Paulo and Minas Gerais.
68.2% of Discounts and allowances fans are female, 31.8% are male, with an average age of 41.3 years.
Discounts and allowances fans show strongest brand affinity for Deal of the day (2.77×), Carrefour (1.95×), and Discounting (1.82×) over the country average.
Discounts and allowances fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Carrefour (1.95×), Discounting (1.82×), Lojas Renner (1.89×), and Discount stores (1.63×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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