A data profile of the people who buy, follow and care about EBay in Brazil — modelled from more than twelve digital signal sources. EBay has an estimated audience of 3,779,684 people in Brazil.
The average EBay fan in Brazil is 40.5 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Deal of the day, Discounts and allowances, Lojas Renner, with strongest over-indexing on Deal of the day (2.91× the country average).
Demographically, the EBay audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical EBay fan in Brazil is balanced, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the EBay profile in Brazil.
48.1% are female, 51.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 40.5 |
| Estimated audience size | 3,779,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide EBay audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~300K | 1.49× | |
| 02 | Federal District | ~90K | 1.49× | |
| 03 | São Paulo | ~1.5M | 1.48× | |
| 04 | Mato Grosso do Sul | ~80K | 1.43× | |
| 05 | Rio Grande do Sul | ~300K | 1.30× | |
| 06 | Santa Catarina | ~200K | 1.28× | |
| 07 | Rio de Janeiro | ~400K | 1.23× | |
| 08 | Minas Gerais | ~400K | 1.15× | |
| 09 | Espírito Santo | ~80K | 1.10× | |
| 10 | Goiás | ~100K | 1.02× | |
| 11 | Rio Grande do Norte | ~60K | 1.02× | |
| 12 | Pernambuco | ~200K | 0.95× | |
| 13 | Roraima | ~10K | 0.93× | |
| 14 | Paraíba | ~70K | 0.91× | |
| 15 | Rondônia | ~30K | 0.91× | |
| 16 | Sergipe | ~30K | 0.89× | |
| 17 | Ceará | ~100K | 0.88× | |
| 18 | Mato Grosso | ~60K | 0.86× | |
| 19 | Amazonas | ~50K | 0.85× | |
| 20 | Pará | ~100K | 0.80× | |
| 21 | Bahia | ~200K | 0.79× | |
| 22 | Acre | ~10K | 0.78× | |
| 23 | Alagoas | ~40K | 0.77× | |
| 24 | Piauí | ~40K | 0.75× | |
| 25 | Amapá | ~10K | 0.73× | |
| 26 | Tocantins | ~20K | 0.70× | |
| 27 | Maranhão | ~60K | 0.67× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cuponeria | Shopping | 6.76× | ||
| 02 | Tender offer | Business & Career | 5.59× | ||
| 03 | Discounts and allowances | Shopping | 2.92× | ||
| 04 | Deal of the day | Shopping | 2.91× | ||
| 05 | Apple Store | Shopping | 2.32× | ||
| 06 | Department store | Shopping | 2.27× | ||
| 07 | Lojas Renner | Fashion & Accessoires | 2.16× | ||
| 08 | Discounting | Shopping | 1.74× | ||
| 09 | Home shopping | Shopping | 1.67× | ||
| 10 | Digital distribution | Business & Career | 1.66× | ||
| 11 | Noticias (magazine) | Website / Newspaper / Magazine | 1.65× | ||
| 12 | Purchase discount | Shopping | 1.64× | ||
| 13 | Discount stores | Shopping | 1.63× | ||
| 14 | Consumer | Business & Career | 1.63× | ||
| 15 | Kitchenware | Home & Garden | 1.62× | ||
| 16 | Bassinet | Kids & Family | 1.58× | ||
| 17 | Infant bed | Home & Garden | 1.56× | ||
| 18 | Corporation | Business & Career | 1.53× | ||
| 19 | Child safety seat | Kids & Family | 1.51× | ||
| 20 | Baby transport | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Creativity | OPEN | 0.87× | |
| Family Orientation | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.46× | |
| Tradition | CONSERVATISM | 0.48× | |
| Career Orientation | POWER | 0.49× |
EBay's target market in Brazil covers an estimated 3,779,684 people, concentrated in São Paulo and Minas Gerais.
48.1% of the EBay audience are female, 51.9% are male, with an average age of 40.5 years.
EBay fans show strongest brand affinity for Deal of the day (2.91×), Discounts and allowances (2.92×), and Lojas Renner (2.16×) over the country average.
EBay fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Discounts and allowances (2.92×), Lojas Renner (2.16×), Department store (2.27×), and Discounting (1.74×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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