Lojas Americanas Target Market in Brazil
Lojas Americanas has an estimated audience of 10,264,720 people in Brazil. 69.6% are female, 30.4% are male, average age 38.8. Top regions: Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities: Women's clothing, Parent, Candy, Sun, Vivara.
The average Lojas Americanas fan in Brazil is 38.8 years old, more female, and lives primarily in Rio de Janeiro. The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities include Women's clothing, Parent, Candy, with strongest over-indexing on Women's clothing (1.52× the country average). Demographically, the Lojas Americanas audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Customer demographics of Lojas Americanas
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 38.8 |
| Estimated audience size | 10,264,720 |
Audience persona
The typical Lojas Americanas fan in Brazil is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Women's clothing.
Lojas Americanas customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio de Janeiro | ~2.5M | 2.63× |
| São Paulo | ~2M | 0.79× |
| Minas Gerais | ~1M | 0.96× |
| Bahia | ~900K | 1.27× |
| Pernambuco | ~700K | 1.41× |
| Pará | ~600K | 1.73× |
| Ceará | ~400K | 0.92× |
| Rio Grande do Sul | ~300K | 0.51× |
| Paraná | ~300K | 0.49× |
| Goiás | ~300K | 0.71× |
| Maranhão | ~300K | 1.05× |
| Federal District | ~200K | 1.43× |
| Espírito Santo | ~200K | 1.14× |
| Alagoas | ~200K | 1.51× |
| Santa Catarina | ~200K | 0.42× |
| Paraíba | ~200K | 0.88× |
| Rio Grande do Norte | ~200K | 0.98× |
| Mato Grosso do Sul | ~100K | 0.83× |
| Amazonas | ~100K | 0.64× |
| Piauí | ~100K | 0.78× |
| Sergipe | ~100K | 1.01× |
| Mato Grosso | ~100K | 0.52× |
| Rondônia | ~70K | 0.88× |
| Tocantins | ~70K | 0.96× |
| Amapá | ~40K | 1.14× |
| Roraima | ~20K | 0.85× |
| Acre | ~20K | 0.63× |
Top brand affinities of the Lojas Americanas audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's clothing | 1.52× | Fashion & Accessoires |
| Parent | 1.72× | Kids & Family |
| Candy | 1.52× | Food & Beverages |
| Sun | 1.63× | Travel & Leisure |
| Vivara | 1.72× | Pets & Animals |
| Riachuelo | 1.76× | Shopping |
| Therapy | 1.51× | Health |
| Laughter | 1.59× | Movies & TV |
| Pedagogy | 1.61× | Kids & Family |
| Fruit | 1.77× | Food & Beverages |
| Sportingbet | 1.77× | Sports |
| Arezzo | 1.52× | Travel & Leisure |
| Jeans | 1.59× | Fashion & Accessoires |
| Empresario | 1.52× | Business & Career |
| Hotmart | 1.62× | Shopping |
| Sewing | 1.61× | Home & Garden |
| Knitting | 1.7× | Home & Garden |
| Cupcake | 1.83× | Food & Beverages |
| mulheres | 1.66× | Movies & TV |
| Blouse | 1.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
| Pet Ownership | JOY | 1.11 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 98.0% |
| China | 0.5% |
| Angola | 0.3% |
See Lojas Americanas audiences in other countries
- Lojas Americanas — Germany
- Lojas Americanas — United States
- Lojas Americanas — United Kingdom
- Lojas Americanas — France
- Lojas Americanas — Italy
- Lojas Americanas — Spain
- Lojas Americanas — Japan
- Lojas Americanas — South Korea
- Lojas Americanas — India
- Lojas Americanas — Canada
- Lojas Americanas — Mexico
More Electronics audiences in Brazil
- Best Buy (1,057,793)
- Expert (company) (345,850)
- UniEuro (152,498)
- Saturn (store) (140,393)
- Newegg (126,687)
Frequently asked questions
Who is Lojas Americanas's target market in Brazil?
Lojas Americanas's target market in Brazil covers an estimated 10,264,720 people, concentrated in Rio de Janeiro and São Paulo.
What is the gender split and age of Lojas Americanas customers?
69.6% of the Lojas Americanas audience are female, 30.4% are male, with an average age of 38.8 years.
Which brands do Lojas Americanas fans like most?
Lojas Americanas fans show strongest brand affinity for Women's clothing (1.52×), Parent (1.72×), and Candy (1.52×) over the country average.
Where do Lojas Americanas fans live in Brazil?
Lojas Americanas fans in Brazil are most concentrated in Rio de Janeiro (reach ~2.5M), São Paulo (reach ~2M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Lojas Americanas fans also like?
Beyond Lojas Americanas itself, the audience over-indexes on Parent (1.72×), Candy (1.52×), Sun (1.63×), and Vivara (1.72×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Lojas Americanas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.