A data profile of the people who buy, follow and care about Lojas Americanas in Brazil — modelled from more than twelve digital signal sources. Lojas Americanas has an estimated audience of 9,958,081 people in Brazil.
The average Lojas Americanas fan in Brazil is 38.8 years old, more female, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais.
Top brand affinities include Women's clothing, Parent, Candy, with strongest over-indexing on Women's clothing (1.52× the country average).
Demographically, the Lojas Americanas audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lojas Americanas fan in Brazil is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Lojas Americanas profile in Brazil.
69.6% are female, 30.4% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 38.8 |
| Estimated audience size | 9,958,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Lojas Americanas audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.9% |
| China | 0.6% |
| Angola | 0.3% |
Where the Lojas Americanas audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~2.5M | 2.63× | |
| 02 | Pará | ~600K | 1.73× | |
| 03 | Alagoas | ~200K | 1.51× | |
| 04 | Federal District | ~200K | 1.43× | |
| 05 | Pernambuco | ~700K | 1.41× | |
| 06 | Bahia | ~900K | 1.27× | |
| 07 | Espírito Santo | ~200K | 1.14× | |
| 08 | Amapá | ~40K | 1.14× | |
| 09 | Maranhão | ~300K | 1.05× | |
| 10 | Sergipe | ~100K | 1.01× | |
| 11 | Rio Grande do Norte | ~200K | 0.98× | |
| 12 | Minas Gerais | ~1M | 0.96× | |
| 13 | Tocantins | ~70K | 0.96× | |
| 14 | Ceará | ~400K | 0.92× | |
| 15 | Paraíba | ~200K | 0.88× | |
| 16 | Rondônia | ~70K | 0.88× | |
| 17 | Roraima | ~20K | 0.85× | |
| 18 | Mato Grosso do Sul | ~100K | 0.83× | |
| 19 | São Paulo | ~2M | 0.79× | |
| 20 | Piauí | ~100K | 0.78× | |
| 21 | Goiás | ~300K | 0.71× | |
| 22 | Amazonas | ~100K | 0.64× | |
| 23 | Acre | ~20K | 0.63× | |
| 24 | Mato Grosso | ~100K | 0.52× | |
| 25 | Rio Grande do Sul | ~300K | 0.51× | |
| 26 | Paraná | ~300K | 0.49× | |
| 27 | Santa Catarina | ~200K | 0.42× |
The strongest cross-interests of the Lojas Americanas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 1.83× | ||
| 02 | Fruit | Food & Beverages | 1.77× | ||
| 03 | Sportingbet | Sports | 1.77× | ||
| 04 | Riachuelo | Shopping | 1.76× | ||
| 05 | Parent | Kids & Family | 1.72× | ||
| 06 | Vivara | Pets & Animals | 1.72× | ||
| 07 | Knitting | Home & Garden | 1.70× | ||
| 08 | Blouse | Fashion & Accessoires | 1.70× | ||
| 09 | mulheres | Movies & TV | 1.66× | ||
| 10 | Sun | Travel & Leisure | 1.63× | ||
| 11 | Hotmart | Shopping | 1.62× | ||
| 12 | Pedagogy | Kids & Family | 1.61× | ||
| 13 | Sewing | Home & Garden | 1.61× | ||
| 14 | Laughter | Movies & TV | 1.59× | ||
| 15 | Jeans | Fashion & Accessoires | 1.59× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 17 | Candy | Food & Beverages | 1.52× | ||
| 18 | Arezzo | Travel & Leisure | 1.52× | ||
| 19 | Empresario | Business & Career | 1.52× | ||
| 20 | Therapy | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Design Affinity | PREMIUM | 1.27× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Convenience Orientation | PREMIUM | 0.78× | |
| Spirituality | BALANCE | 0.80× |
Lojas Americanas's target market in Brazil covers an estimated 9,958,081 people, concentrated in Rio de Janeiro and São Paulo.
69.6% of the Lojas Americanas audience are female, 30.4% are male, with an average age of 38.8 years.
Lojas Americanas fans show strongest brand affinity for Women's clothing (1.52×), Parent (1.72×), and Candy (1.52×) over the country average.
Lojas Americanas fans in Brazil are most concentrated in Rio de Janeiro (reach ~2.5M), São Paulo (reach ~2M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lojas Americanas itself, the audience over-indexes on Parent (1.72×), Candy (1.52×), Sun (1.63×), and Vivara (1.72×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lojas Americanas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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