Vivara Target Market in Brazil
Vivara has an estimated audience of 12,727,651 people in Brazil. 74.1% are female, 25.9% are male, average age 40.1. Top regions: São Paulo, Minas Gerais, Paraná.
The average Vivara fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Category: Pets & Animals · Type: Brand
Customer demographics of Vivara
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 40.1 |
| Estimated audience size | 12,727,651 |
Vivara customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4.5M | 1.33× |
| Minas Gerais | ~1.5M | 1.17× |
| Paraná | ~800K | 1.05× |
| Rio de Janeiro | ~800K | 0.68× |
| Rio Grande do Sul | ~800K | 1.01× |
| Pernambuco | ~700K | 1.19× |
| Bahia | ~700K | 0.82× |
| Santa Catarina | ~600K | 1.01× |
| Ceará | ~500K | 0.96× |
| Goiás | ~500K | 1.04× |
| Pará | ~300K | 0.79× |
| Federal District | ~300K | 1.49× |
| Alagoas | ~300K | 1.44× |
| Maranhão | ~300K | 0.83× |
| Paraíba | ~300K | 0.98× |
| Mato Grosso | ~200K | 1.03× |
| Mato Grosso do Sul | ~200K | 1.27× |
| Rio Grande do Norte | ~200K | 1.11× |
| Espírito Santo | ~200K | 0.88× |
| Amazonas | ~200K | 0.94× |
| Piauí | ~100K | 0.77× |
| Sergipe | ~100K | 1.02× |
| Tocantins | ~80K | 0.99× |
| Rondônia | ~80K | 0.73× |
| Acre | ~40K | 0.94× |
| Amapá | ~40K | 0.79× |
| Roraima | ~30K | 0.77× |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 91.6% |
| Italy | 1.8% |
| Germany | 1.5% |
See Vivara audiences in other countries
More Pets & Animals audiences in Brazil
- Betano (55,349,930)
- Saint Albray (32,493,175)
- Tempo Beer Industries (18,798,004)
- Lucas Bols (17,681,794)
- Casas Bahia (17,301,194)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Vivara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.