Rascasse Audience Intelligence

Vivara Target Market in Brazil

A data profile of the people who buy, follow and care about Vivara in Brazil — modelled from more than twelve digital signal sources. Vivara has an estimated audience of 12,582,546 people in Brazil.

#20among Brand in Brazil#7in Pets & Animals

The average Vivara fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivara profile in Brazil.

Audience size
12.6M
in Brazil
Gender
74.1%♀
25.9% male
Age
40.1
average years
Country rank
#388
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vivara

74.1% are female, 25.9% are male, average age 40.1.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Vivara audience in Brazil
MetricValue
Female74.1%
Male25.9%
Average age40.1
Estimated audience size12,582,546
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Vivara audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4920%
50+21%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Vivara audience comes from Brazil.

Worldwide audience distribution share by country for Vivara
CountryShare
Brazil91.6%
Italy1.8%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivara audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Vivara customers by region in Brazil
#RegionReachAffinity×
01Federal District~300K1.49×
02Alagoas~300K1.44×
03São Paulo~4.5M1.33×
04Mato Grosso do Sul~200K1.27×
05Pernambuco~700K1.19×
06Minas Gerais~1.5M1.17×
07Rio Grande do Norte~200K1.11×
08Paraná~800K1.05×
09Goiás~500K1.04×
10Mato Grosso~200K1.03×
11Sergipe~100K1.02×
12Rio Grande do Sul~800K1.01×
13Santa Catarina~600K1.01×
14Tocantins~80K0.99×
15Paraíba~300K0.98×
16Ceará~500K0.96×
17Amazonas~200K0.94×
18Acre~40K0.94×
19Espírito Santo~200K0.88×
20Maranhão~300K0.83×
21Bahia~700K0.82×
22Pará~300K0.79×
23Amapá~40K0.79×
24Piauí~100K0.77×
25Roraima~30K0.77×
26Rondônia~80K0.73×
27Rio de Janeiro~800K0.68×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vivara audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Vivara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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