Rascasse Audience Intelligence

Gemini Target Market in Brazil

A data profile of the people who buy, follow and care about Gemini in Brazil — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 21,282,152 people in Brazil.

#1among Generative AI in Brazil#3among Brand in Brazil#9in Technology & Electronics

Gemini has an estimated audience of 21,282,152 people in Brazil. 47.7% are female, 52.3% are male, average age 39.5. Top brand affinities: Deep learning, Trello, GitHub, Malaysia Airlines, Zoom!.

Top brand affinities include Deep learning, Trello, GitHub, with strongest over-indexing on Deep learning (158.16× the country average).

Demographically, the Gemini audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Gemini fan in Brazil is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gemini profile in Brazil.

Audience size
21.3M
in Brazil
Gender
47.7%♀
52.3% male
Age
39.5
average years
Country rank
#132
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+470%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gemini

47.7% are female, 52.3% are male, average age 39.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Gemini audience in Brazil
MetricValue
Female47.7%
Male52.3%
Average age39.5
Estimated audience size21,282,152
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Gemini audience in Brazil
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4920%
50+21%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Gemini audience comes from Brazil.

Worldwide audience distribution share by country for Gemini
CountryShare
United States11.3%
India8.3%
Brazil7.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gemini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gemini audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics158.16×
02JetBrainsTechnology & Electronics29.45×
03FitbitTechnology & Electronics23.65×
04Data scienceBusiness & Career18.23×
05Penélope CruzMovies & TV12.28×
06Heidi KlumFashion & Accessoires11.83×
07Google NewsNews11.27×
08MotocrossedMovies & TV10.99×
09Jessica AlbaMovies & TV10.66×
10Malaysia AirlinesTravel & Leisure10.49×
11AngularJSTechnology & Electronics10.02×
12TrelloInternet & Social Media10.00×
13Wearable technologyTechnology & Electronics9.90×
14GitHubInternet & Social Media7.69×
15Zoom!Business & Career6.60×
16Nicole KidmanMovies & TV4.93×
17Cloud computingTechnology & Electronics3.22×
18Google MapsInternet & Social Media2.69×
19Khan AcademyBusiness & Career2.64×
20InnovationBusiness & Career2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gemini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gemini audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.28×
Career OrientationPOWER2.47×
Convenience OrientationPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gemini audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Price SensitivityPREMIUM0.71×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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