Gemini Audience in Brazil
Gemini has an estimated audience of 17,074,670 people in Brazil. 53.5% are female, 46.5% are male, average age 41.9. Top brand affinities: Deep learning, Trello, GitHub, Zoom!, Malaysia Airlines.
Top brand affinities include Deep learning, Trello, GitHub, with strongest over-indexing on Deep learning (146.38× the country average). Demographically, the Gemini audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Gemini fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.9 |
| Estimated audience size | 17,074,670 |
Audience persona
The typical Gemini fan in Brazil is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deep learning | 146.38× | Technology & Electronics |
| Trello | 10.54× | Internet & Social Media |
| GitHub | 9.27× | Internet & Social Media |
| Zoom! | 7.92× | Business & Career |
| Malaysia Airlines | 10.59× | Travel & Leisure |
| JetBrains | 26.89× | Technology & Electronics |
| Cloud computing | 3.47× | Technology & Electronics |
| Data science | 17.44× | Business & Career |
| Google News | 15.58× | News |
| Jessica Alba | 10.47× | Movies & TV |
| Google Maps | 3.57× | Internet & Social Media |
| Wearable technology | 7.37× | Technology & Electronics |
| Fitbit | 23.14× | Technology & Electronics |
| AngularJS | 12.59× | Technology & Electronics |
| Orange | 9.23× | Technology & Electronics |
| Stack Overflow | 14.01× | Technology & Electronics |
| 1.58× | Internet & Social Media | |
| 2.66× | Internet & Social Media | |
| Udemy | 4.12× | Business & Career |
| Linux | 3.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.85 |
| Career Orientation | POWER | 1.93 |
| Convenience Orientation | PREMIUM | 1.69 |
| Risk Appetite | THRILL | 1.63 |
| Social Media Usage | JOY | 1.6 |
| Sustainability | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 7.8% |
| Brazil | 7.3% |
See Gemini audiences in other countries
More Generative AI audiences in Brazil
- Grok (10,570,364)
- OpenAI (7,003,000)
- Chat GPT (5,587,104)
- Claude (4,910,697)
- ElevenLabs (3,805,514)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.