Grok Audience in Brazil
Grok has an estimated audience of 10,570,364 people in Brazil. 52.0% are female, 48.0% are male, average age 41.5. Top brand affinities: Deep learning, Elon Musk, Polo Ralph Lauren, Data science, WhatsApp.
Top brand affinities include Deep learning, Elon Musk, Polo Ralph Lauren, with strongest over-indexing on Deep learning (139.38× the country average). Demographically, the Grok audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Grok fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.5 |
| Estimated audience size | 10,570,364 |
Audience persona
The typical Grok fan in Brazil is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deep learning | 139.38× | Technology & Electronics |
| Elon Musk | 15.81× | Business & Career |
| Polo Ralph Lauren | 16.29× | Fashion & Accessoires |
| Data science | 14.05× | Business & Career |
| 1.58× | Internet & Social Media | |
| Video games | 1.51× | Games |
| Steam | 2.65× | Games |
| Telegram | 2.24× | Internet & Social Media |
| Sport Club do Recife | 1.91× | Sports |
| Cloud computing | 2.02× | Technology & Electronics |
| 2.12× | Internet & Social Media | |
| Localiza | 1.94× | Cars & Mobility |
| Netshoes | 1.82× | Shopping |
| 1.61× | Technology & Electronics | |
| Mixed martial arts | 2.71× | Sports |
| Dafiti | 2.04× | Fashion & Accessoires |
| University | 1.65× | Business & Career |
| Dogs | 1.58× | Pets & Animals |
| Online games | 1.84× | Games |
| Forró | 1.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Risk Appetite | THRILL | 1.63 |
| Career Orientation | POWER | 1.54 |
| Social Media Usage | JOY | 1.47 |
| Sustainability | BALANCE | 1.34 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 12.4% |
| Brazil | 8.7% |
See Grok audiences in other countries
More Generative AI audiences in Brazil
- Gemini (17,074,671)
- OpenAI (7,003,000)
- Chat GPT (5,587,104)
- Claude (4,910,697)
- ElevenLabs (3,805,514)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.