A data profile of the people who buy, follow and care about Grok in Brazil — modelled from more than twelve digital signal sources. Grok has an estimated audience of 11,590,658 people in Brazil.
Grok has an estimated audience of 11,590,658 people in Brazil. 46.8% are female, 53.2% are male, average age 39.2. Top brand affinities: Deep learning, Elon Musk, Data science, Cloud computing, Innovation.
Top brand affinities include Deep learning, Elon Musk, Data science, with strongest over-indexing on Deep learning (151.4× the country average).
Demographically, the Grok audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Grok fan in Brazil is balanced, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deep learning.
The key figures that characterise the Grok profile in Brazil.
46.8% are female, 53.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.2 |
| Estimated audience size | 11,590,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Grok audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 11.7% |
| Brazil | 8.8% |
The strongest cross-interests of the Grok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep learning | Technology & Electronics | 151.40× | ||
| 02 | Elon Musk | Business & Career | 17.48× | ||
| 03 | Data science | Business & Career | 14.98× | ||
| 04 | Home insurance | Business & Career | 6.61× | ||
| 05 | Zoë Kravitz | Movies & TV | 5.99× | ||
| 06 | Jeff Bezos | Business & Career | 4.34× | ||
| 07 | Mark Zuckerberg | Business & Career | 4.16× | ||
| 08 | Wearable technology | Technology & Electronics | 4.00× | ||
| 09 | Massive open online course | Business & Career | 3.62× | ||
| 10 | Internet & Social Media | 2.21× | |||
| 11 | Max Verstappen | Sports | 2.08× | ||
| 12 | Innovation | Business & Career | 2.06× | ||
| 13 | Cloud computing | Technology & Electronics | 1.93× | ||
| 14 | GitHub | Internet & Social Media | 1.77× | ||
| 15 | Virtual reality | Technology & Electronics | 1.77× | ||
| 16 | Dafiti | Fashion & Accessoires | 1.66× | ||
| 17 | MSN | News | 1.56× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.56× | ||
| 19 | Steam | Games | 1.54× | ||
| 20 | Centauro | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.99× | |
| Career Orientation | POWER | 1.93× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Grok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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